Demandbase
DemandbaseReviews from AWS customer
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Amazing tool giving insight into business opportunity
What do you like best about the product?
Great UI- very easy to use with very good interface with SalesForce and automated reporting.
What do you dislike about the product?
No complaints at this point- two months post implementation and about 1/8 of the way thru the lead matching process.
What problems is the product solving and how is that benefiting you?
We were able to move outlying leads to the appropriate accounts, allow visibility into actions on both Top Prospects as well as Customer interaction. It has been a game changer for identifying opportunities that have gone dark that are still interacting with our site and content as well as for identifying possible additional engaged prospect contacts.
Recommendations to others considering the product:
I would highly recommend Engagio to a great part of an ABM strategy.
Awesome tool
What do you like best about the product?
Very user friendly, ability to report data issues
News alerts are SUPER awesome and customisable
Very easy to setup CRM lists - i.e. tell me news about my Q2 pipeline, etc
News alerts are SUPER awesome and customisable
Very easy to setup CRM lists - i.e. tell me news about my Q2 pipeline, etc
What do you dislike about the product?
Used to be cheaper to download data
Some info for some regions (APAC) could be better but there is a huge investment happening here
Some info for some regions (APAC) could be better but there is a huge investment happening here
What problems is the product solving and how is that benefiting you?
Ensuring that all target accounts are listed, finding key contacts
Recommendations to others considering the product:
Do a trial - InsideView are amazing about helping you run a trial with setup, data, training, etc
Analytics+Ads+Personalization
What do you like best about the product?
Coupling the analytics platform with ABM Ads
What do you dislike about the product?
higher CPC cost and limited to display advertising, display based ads limit conversion rate and direct lead gen attribution
What problems is the product solving and how is that benefiting you?
Reaching ABM targets, analyzing company specific traffic on website
Powerful Nurture Tool
What do you like best about the product?
The best thing about Demandbase was the insight we had into web analytics which then allowed us to understand our reach and understand our targets and industries. We are also able to nurture well through this tool without it falling through the cracks.
What do you dislike about the product?
The speed at which the data was received took quite a long time as well as the reach into other markets was difficult.
What problems is the product solving and how is that benefiting you?
We are finally able to see who we are targeting and the industries that are important to use. The analytics are crucial.
Recommendations to others considering the product:
Complete due diligence before setting up a system of any kind.
Powerful tool for account based marketing
What do you like best about the product?
It gives both marketing and our inside sales reps a unified view of an account--from engagement both online and offline, to account coverage. This unified view, coupled with the google chrome extension that they provide, increases our BDRs productivity and call quality when doing account-based prospecting.
What do you dislike about the product?
The implementation is lengthy, and the sync between Engagio and Marketo is time consuming. Going on 4 weeks for our full sync.
The fact that leads are only matched to accounts every 24 hours is a drawback, but they are constantly improving that delay. In an ideal world, leads would be instantly matched to accounts.
The fact that leads are only matched to accounts every 24 hours is a drawback, but they are constantly improving that delay. In an ideal world, leads would be instantly matched to accounts.
What problems is the product solving and how is that benefiting you?
Lead to account matching in Salesforce is the key problem that we are solving, but we invision expanding Engagio to cover account based marketing and prospecting initiatives by our marketing and SDR teams.
Recommendations to others considering the product:
The product roadmap is quite forward-thinking and we look forward to some of the new features that Engagio will be implementing.
Audience Insights Booster that was needed
What do you like best about the product?
What I like the most about Demandbase is the valuable insights that we have been able to drive and integrate with our web analytics to truly understand our impact and reach to specific industries and targets.
What do you dislike about the product?
My biggest dislike with Demandbase, as with any of their comparable products, is the reach or accuracy in foreign markets such as Japan, China, Brazil....
What problems is the product solving and how is that benefiting you?
We were solving the inability to truly identify who was visiting our site and retargeting them. We had a basic understanding, but with Demandbase's extensive knowledgebase, we have been able not only identify who these individuals are, but also customize the content that is being served upon their entry to our site.
Great for nurture
What do you like best about the product?
The way that we could get the data into our MAP was simply and customizable to work with our filters. It made segmentation great for all of our nurture efforts.
What do you dislike about the product?
Obviously, we would love getting more data and having more leverage with the speed that the data is provided. But it seems to be a limitation of everyone in the space.
What problems is the product solving and how is that benefiting you?
We needed to get all of the information possible in our MAP before creating leads or contacts in SFDC.
Recommendations to others considering the product:
Make sure your data management processes are detailed and locked down.
Demandbase Review
What do you like best about the product?
Demandbase software helps to fill the gaps in the Account Based Marketing story. They also have personalized creative messaging that tailors the message to the specific company.
What do you dislike about the product?
Demandbase analytics only report on post-click behavior, so any post-impression on-site activity is not captured in the dashboard. It also cannot link company level data to mobile. It is also rather expensive from a CPM standpoint.
What problems is the product solving and how is that benefiting you?
We are trying to tie together the pieces of an account based marketing campaign. It's great because you can monitor site lift by company, and page views across your entire site.
Recommendations to others considering the product:
Demandbase offers a great solution when it comes to monitoring companies coming to your landing page, and any effects that paid media might have on site-lift by company. However, there are many other players coming into the space at a rapid pace. Bombora has really evolved their ABM capabilities, and can now report on impression level activity by company and report on on-site activity.
I would just make sure you look into all options, because Demandbase is purchased on a subscription model and has it's short comings: expensive CPMS, cost per company model, lacking cross-device and post-impression attribution.
I would just make sure you look into all options, because Demandbase is purchased on a subscription model and has it's short comings: expensive CPMS, cost per company model, lacking cross-device and post-impression attribution.
A fresh take on b2b selling
What do you like best about the product?
The insight and collaboration that Engagio can provide to your marketing and sales organizations compliments how we were already thinking about our funnel.
What do you dislike about the product?
The implementation process, particularly the Marketo sync, can be very time consuming.
What problems is the product solving and how is that benefiting you?
Making ABM actionable and allowing us to gain better insights into account activity.
Good for short forms
What do you like best about the product?
Great way to collect data without making your contacts fill in too many fields.
What do you dislike about the product?
nothing at this point. Need to get to know the product better.
What problems is the product solving and how is that benefiting you?
Conversions on forms are more complete and accurate.
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