Demandbase
DemandbaseReviews from AWS customer
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Great product developing software on the bleeding edge
What do you like best about the product?
The product offers many useful capabilities, and they are adding new functionality very quickly. Some of the functionality being released can help me retire other products with similar capabilities. When I first adopted the software, it was primarily used for reporting engagement coming from our target accounts - which helped my team prioritize outreach. Since then, they've introduced capabilities such as PlayMaker which enable us to program our outreach/touch point model by persona and execute and measure against any account. Their customer success team is top notch and their founder/CEO is very engaged and helpful.
What do you dislike about the product?
Engagio is a small and growing company. I hope that as they continue to grow and bring on new customers that I still receive the same level of engagement and continue to be treated as a strategic partner. This is less of a dislike and more about something I enjoy now and hope we can maintain in the long run.
What problems is the product solving and how is that benefiting you?
Our sales process is very complex, and our target market buys as a committee. There are at least 6 known personas that we need to market to, some are influencers and others can be our champion and others detractors. We designed a sales motion to ensure all constituents were messaged to, however in practice this did not always happen for a variety of reasons.
The Engagio "Playmaker" software is used to automate a complex, multi-threaded sales approach. The product gives me visibility into progression within each target account across our buyer roles. Without the product, when relying on SFDC notes or other means, it becomes very difficult to measure and ensure our sales play is being executed properly.
The Engagio "Playmaker" software is used to automate a complex, multi-threaded sales approach. The product gives me visibility into progression within each target account across our buyer roles. Without the product, when relying on SFDC notes or other means, it becomes very difficult to measure and ensure our sales play is being executed properly.
Recommendations to others considering the product:
Taking advantage of the full capabilities of the product may require your sales team to engage with the product. I suggest asking for a reference call and discussing with a current customer how the phases in which they rolled out the project and the internal sponsorship and support that was required.
A powerful, if expensive, tool for messaging to large accounts. Could offer more self-serve features
What do you like best about the product?
This is a powerful tool that allows us to tailor messaging to key prospects either through their experience on our website or on the wider web. In terms of how it's used, there is relative flexibility around the type of messaging, how overtly you address the audience vs using more subtle messages, etc.
What do you dislike about the product?
It's not cheap! You will find it most relevant if you are selling big ticket items to larger corporations. Also, not all of the products are available internationally, due to varying laws around data collection and storage, so you are limited in your ability to combine website customization with ongoing IP-based targeting. Finally, there is no real self-service aspect to it, at least when we were deploying it; set up was by a consultant meaning that ongoing real time testing and optimization is not really practical.
What problems is the product solving and how is that benefiting you?
We wanted to serve up a different website experience to visitors from different verticals and (in limited cases) from specific target companies. We found that doing this led to extended dwell times and engagement on our website. We also wanted to reach employees of our target accounts on a range of third party sites, even if they were not aware of us or had not visited our site to be cookied.
Engagio offers advanced ABM with engagement measurement & visibility
What do you like best about the product?
Love their engagement time integrated into SFDC & their Playmaker is absolutely mind blowing!
What do you dislike about the product?
On it's own Engagio's value is hard to justify, but only when integrated with other MarTech solutions, then the value materializes. If no such integration is done, then the ROI will likely be questioned.
What problems is the product solving and how is that benefiting you?
Gaining visibility of customer's engagement with our communications and strategically setting plays for interaction at different levels between organizations... I believe Engagio will revolutionize B2B sales & marketing.
Engagio has provided value and an ease of use that is rarely encountered in this market.
What do you like best about the product?
Engagio's ability to leverage other reporting tools intelligence into a single actionable pane of glass, pulling metrics from both Marketo and Salesforce to create an actionable dashboard that can be easily digested by our entire sales and marketing team.
Additionally their Scout service has provided our customer success team and expansion team the visibility to see the entire relationship of our company and the target customer from an email perspective, which has been a large challenge in the last few years.
Additionally their Scout service has provided our customer success team and expansion team the visibility to see the entire relationship of our company and the target customer from an email perspective, which has been a large challenge in the last few years.
What do you dislike about the product?
I can't say that I have encountered many frustrations thus far, the team has been willing and helpful in correcting any bugs that my team has identified.
What problems is the product solving and how is that benefiting you?
We are able to intelligently report on Account influence and empower our sales reps to access this information on the fly. Additionally, the PlayMaker functionality provides a level of efficiency to our sales organization that has never been seen.
Recommendations to others considering the product:
Be sure to review your current technology stack to ensure that you will get the full value from a tool such as Engagio that really hits it's stride in the Marketo/Salesforce relationship.
Pleased with the intuitive use
What do you like best about the product?
I really like that Engagio shows who checked out our e-mails/website and what title they fall under. It has truly helped me in prospecting out to multiple users I did not find in my own research.
What do you dislike about the product?
I do not like how I can't seem to click on the user and see when exactly they viewed our site and what else they have looked at in the past. Sometimes the integrations with SalesForce is spotty and does not appear.
What problems is the product solving and how is that benefiting you?
I'm solving problems based on trying to find the best contacts to probe into. I've seen many people looking at our website that I had not uncovered. I'm able to reach out to them and have created sales opportunities by reaching out to these names I never would have found otherwise.
Recommendations to others considering the product:
I think that if you want a tracking software that gives you insights into who is
Going Through Implementation - Not Quite As Expected
What do you like best about the product?
I love the thought process around Engagio, but since the platform is in the beginning stages I feel that some of the tools needed to be a complete solution are missing.
What do you dislike about the product?
Wish they offered an automated call dialer. It would be a great tool for our sales team to use.
What problems is the product solving and how is that benefiting you?
We are excited to use Engagio to start account based marketing efforts. We are still in the onboarding process, so we hope that this will give us the insights and tools we need to generate more engaged leads.
Good for large orgs, but lacks SMB information
What do you like best about the product?
Insight on industry perspective is interesting and some talking points.
What do you dislike about the product?
People tab is outdated, and lack of information on small to mid-sized businesses.
What problems is the product solving and how is that benefiting you?
gaining access and information about new accounts. Industry information can be very helpful.
Great product--Amazing data to help sales
What do you like best about the product?
I like the data you get, integrated into the Salesforce record. Having access to more detailed firmographic information, social updates, connected relationships and more means my team can reach out on a more personal level, across various channels, with deep insight into the needs and interests of the prospect. All that means the sales rep can be more effective, quicker.
What do you dislike about the product?
I'd love to get deeper information on # of sales reps in an organization, top keyword trends on social posts, etc. But that's not an IV issue--that's an industry wide issue of depth of data.
What problems is the product solving and how is that benefiting you?
I run marketing, and I'm looking for ways to make our reps have more effective follow up with leads. I want them to be more informed on the company and the needs of the individual in order to provide more value in the first conversation.
Find people you want to connect with
What do you like best about the product?
In short, it gives me everything I need to get a quick background on the company that I am prospecting as well as specific people I need to connect with. In addition, it is relatively easy to use. Furthermore, I have it integrated with Microsoft CRM to assist me when I'm working with prospects and customers.
What do you dislike about the product?
Like all data providers, you would love this product and every product to be 100% accurate. That is simply not the case. No dislike specifically for insideview, but just an overall comment on data applications.
What problems is the product solving and how is that benefiting you?
Getting a background on the prospects and customers I am working with as well as finding the right people to speak with.
A perfect digital marketing tool for B2B companies
What do you like best about the product?
The benefits of marketing was never seen in B2B scenario. But DemandBase is providing an accurate targeting and personalization for B2B companies. It provides the best analytics, facebook ad targeting & target account marketing in B2B segment.
The best part is its integration feasibility with other marketing and advertising technologies. It can be easily used along with google analytics, Sales Force tools or most of the marketing or accounts tools.
The best part is its integration feasibility with other marketing and advertising technologies. It can be easily used along with google analytics, Sales Force tools or most of the marketing or accounts tools.
What do you dislike about the product?
It can be integrated with standard analytics tools. But when it comes to other digital analytics tools like KISSmetrics, Piwik, Pix Panel; the results are not synchronized. Also the live chat feature is not much attractive.
What problems is the product solving and how is that benefiting you?
Being in a B2B start-up, identifying new clients via any platform is very critical. DemandBase has helped us in targeting number of customers and getting positive traction from them. It has helped us gain business.
Recommendations to others considering the product:
It is one of the best creative tool for digital marketing in B2B segment. Also it is a very cost-effective solution and you can achieve 10x times of the investment made in the tool.
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