Demandbase
DemandbaseReviews from AWS customer
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Demandbase Review
What do you like best about the product?
Demandbase software helps to fill the gaps in the Account Based Marketing story. They also have personalized creative messaging that tailors the message to the specific company.
What do you dislike about the product?
Demandbase analytics only report on post-click behavior, so any post-impression on-site activity is not captured in the dashboard. It also cannot link company level data to mobile. It is also rather expensive from a CPM standpoint.
What problems is the product solving and how is that benefiting you?
We are trying to tie together the pieces of an account based marketing campaign. It's great because you can monitor site lift by company, and page views across your entire site.
Recommendations to others considering the product:
Demandbase offers a great solution when it comes to monitoring companies coming to your landing page, and any effects that paid media might have on site-lift by company. However, there are many other players coming into the space at a rapid pace. Bombora has really evolved their ABM capabilities, and can now report on impression level activity by company and report on on-site activity.
I would just make sure you look into all options, because Demandbase is purchased on a subscription model and has it's short comings: expensive CPMS, cost per company model, lacking cross-device and post-impression attribution.
I would just make sure you look into all options, because Demandbase is purchased on a subscription model and has it's short comings: expensive CPMS, cost per company model, lacking cross-device and post-impression attribution.
A fresh take on b2b selling
What do you like best about the product?
The insight and collaboration that Engagio can provide to your marketing and sales organizations compliments how we were already thinking about our funnel.
What do you dislike about the product?
The implementation process, particularly the Marketo sync, can be very time consuming.
What problems is the product solving and how is that benefiting you?
Making ABM actionable and allowing us to gain better insights into account activity.
Good for short forms
What do you like best about the product?
Great way to collect data without making your contacts fill in too many fields.
What do you dislike about the product?
nothing at this point. Need to get to know the product better.
What problems is the product solving and how is that benefiting you?
Conversions on forms are more complete and accurate.
InsideView Enterprise Review
What do you like best about the product?
I have used InsideView for a few years. What I like best is the interface, how easy it integrates into salesforce, and the list building feature. The watchlists are great for receiving alerts
What do you dislike about the product?
I don't like the fact that Inside View does not offer anything that the other databases out there have. The information isn't anything that I couldn't find in another source. Inside View simply makes it easy to find by putting it in one place.
What problems is the product solving and how is that benefiting you?
I use InsideView for prospecting and business development. It solves the problem of company list building and finding prospects to call for my niche market. One of my favorite things about InsideVew is the company information. It is easy to access and is usually fairly accurate.
Recommendations to others considering the product:
It is a great tool for business information such as the number of employees, revenue, business description and list building.
Inside View Power User
What do you like best about the product?
Trending information is so very helpful. I like being able to set up watchlists for customers and prospects and have that information pushed to me. It's also great to be able to see who the primary competitors are for my customers. I also like that it is accessible from within MS Dynamics 365 and a limited subscription is included in every CRM license.
What do you dislike about the product?
Through no fault of InsideView's there aren't always email addresses available.
What problems is the product solving and how is that benefiting you?
InsideView gives me up-to-date information on my customers and prospects. It saves me from leaving CRM to go searching for relevant topics. In the age of the educated buyer, it helps me stay abreast of industry and business changes.
Recommendations to others considering the product:
InsideView is extremely helpful in list building and target marketing. Our sales and marketing departments use it every day, without fail. When I show people the depth of knowledge they receive from the information provided by InsideView they are impressed.
No-Frills, Easy to Use Analytics & Personalization Solution
What do you like best about the product?
The integration directly with Google Analytics is quick and easy to setup, straight out of the box. The onboarding / customer success folks also set you up for success with pre-built custom reports and use-case-specific walkthough of how to setup / apply these reports to your business. The personalization module was also super simple to use and get a campaign up in running in no time.
What do you dislike about the product?
As you would expect, there are definite downsides to the "oversimplification" of any product. I found that it only took a handful of personalization campaigns before we reached a point in which we wanted to get more advanced with our campaign setup / implementation.
What problems is the product solving and how is that benefiting you?
From a business problem perspective, we were trying to solve for the lack of knowledge and insights at the industry / individual company level as well as creating a more personalized, industry-specific website user experience.
Recommendations to others considering the product:
Due to their a la carte or "per module" pricing model, the total cost can add up pretty quickly.
Review on InsideView
What do you like best about the product?
InsideView has a helpful integration with salesforce making information about a company easily accessible
What do you dislike about the product?
The information provided on the company is often wrong/outdated (i.e. company size and headquarters) and the additional functionality like looking for employees is neither intuitive nor up to date
What problems is the product solving and how is that benefiting you?
We use InsideView to provide information about an account
Useful and likely to grow
What do you like best about the product?
I like the ability to target a particular company with better marketing programs that are more tailored for their experience.
What do you dislike about the product?
I wish we could do more down market for smaller prospects.
What problems is the product solving and how is that benefiting you?
When targeting very large customers it is useful to create a unique experience for them. It takes work, but it can be very effective.
Demandbase - The leader in ABM solutions
What do you like best about the product?
Demandbase provides a one stop shop for all your ABM needs. It's a fantastic tool and they have awesome people working there.
What do you dislike about the product?
So far, I have found very little to dislike.
What problems is the product solving and how is that benefiting you?
Helping to transform marketing to individuals to doing full fledged ABM.
Necessity for ABM
What do you like best about the product?
The visibility into website traffic regardless of form submissions is invaluable. Also, having the ability to personalize the website experience n real time is a crucial part of our ABM strategy.
What do you dislike about the product?
The lack of A/B testing within the personalization tool requires an integration with a 3rd party tool such as Optimizely.
What problems is the product solving and how is that benefiting you?
We are able to leverage new data to focus on our ABM strategy.
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