Demandbase
DemandbaseReviews from AWS customer
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Wonderful stats on companies' activities
What do you like best about the product?
We've been able to use the platform to track not only companies we keep in Salesforce but also others which might be interested in our platform. Getting data into and out of Demandbase has not been a significant hurdle, and using it alongside data from other sources is not difficult.
What do you dislike about the product?
Some of the statistical calculations are abstracted and difficult to interpret. I'd like it if they were more front-and-center. The ideas are available in the documentation, but we have trouble determining exactly what is going on at a granular level.
What problems is the product solving and how is that benefiting you?
We utilize the platform to calculate level of engagement, by account, on items which originate in many different sources. Intent Keyword lists, Form Fills, and others. Demandbase allows ingestion and tracking, and we've been able to set up manual scoring and account journeys through the platform.
A Powerful, Insights-led Tool
What do you like best about the product?
Demandbase One's ability to provide granular insights and personalized targeting capabilities has significantly improved our lead generation and engagement rates,
What do you dislike about the product?
It can be a bit complex to set up and navigate, especially for users who are new to ABM platforms. Additionally, it may also require some technical expertise to leverage all of its advanced features.
What problems is the product solving and how is that benefiting you?
Identifying high-value accounts that fit our ideal customer profile as well as personalizing our marketing and sales outreach to engage target accounts.
Push Notifications of Already Engaged Priority Targets is AMAZING!!!
What do you like best about the product?
The most helpful aspect of Demandbase is the push notifications of my clients that are actively looking into our products and services. It turns a cold call into a warm call by providing analytics into what the client is already interested in. I can even find the contact showing the interest in some cases! In the world of sales where timing is EVERYTHING. Demandbase gives us an intuitive approach to approaching our clients with the right products at the right time.
What do you dislike about the product?
It can be cumbersome to navigate and difficult to maximize all it can do. It should be more intuitive. Lots of screens look the same.
What problems is the product solving and how is that benefiting you?
Helping me approach the right prospect while they are showing interest in our products.
Detailed Summary of Most Companies
What do you like best about the product?
I can always catch enough information about a company to know if they are a good prospect to target or not.
What do you dislike about the product?
The information for EMEA-HQ companies sometimes is not enough or the revenue is not accurate.
What problems is the product solving and how is that benefiting you?
It gives me a detailed summary of the financial status of a company, the size, the parent companies, and everything I need to know if they are our ICP.
DB and Intent Signals
What do you like best about the product?
I truly like the intent tool and it showing me the exact accounts and sometimes the exact contact I need to get in contact with. I also enjoy the way that they are laid out. The customer support is also very good with being fast and efficient in terms of reaching out to myself or other team members.
What do you dislike about the product?
I was not the biggest fan of the UI at first but after some getting used to, it makes sense. The only thing that I would want, and its small, is to be able to open accounts/prospects into a new tab without losing my position on the other tab.
What problems is the product solving and how is that benefiting you?
Finding intent in companies and using it to find prospects as well.
Everyday Use
What do you like best about the product?
Demandbase One drives my attention to where it's needed most, prospect intent. Rather a shotgun approach, each morning and I can see which of my prospects are coming to our site, researching related topics, etc., so that I know where to fish!
What do you dislike about the product?
Don't have a dislike at the moment. Will come back and edit once I find one :)
What problems is the product solving and how is that benefiting you?
Time is money, and the focused time Demandbase provides me with ensure my focus is on the right accounts/prospects.
Save time wondering and follow the trends with Demandbase
What do you like best about the product?
I have a lot of accounts in my BoB, so I can't spend time on every single one. To focus my efforts I let Demandbase's activity and prediction capabilities drive my week to week activities.
What do you dislike about the product?
I find the dashboard difficult to navigate. I know that there are a lot of great insights in there, but it can be hard to surface them. You end up clicking into one account or one prospect then have to figure out how to get back to the main report. It would be better to have a high-level actionable report because that is more aligned with my workflow.
What problems is the product solving and how is that benefiting you?
I have a lot of accounts in my BoB so this helps me prioritize my time. Additionally, I work with an SDR so it allows us to both have access to the activity and develop a targeted outreach strategy based on the user's actions and intents. This leads to less time spinning our wheels or assuming we should go after an account.
An amazing tool to use in any sales role
What do you like best about the product?
I really love Demandbase One’s robust data analytics and account-based marketing capabilities. The platform provides valuable insights into target accounts, helping us tailor our approach and improve engagement. Its comprehensive reporting tools are also a significant asset for tracking performance.
What do you dislike about the product?
As a UK Salesperson for Apprenticeships, I find Demandbase One lacks the flexibility needed for our diverse client base. The platform's complexity can be overwhelming, and its integration with our existing systems isn't seamless. Simplifying the user interface and improving compatibility would greatly enhance its usability.
What problems is the product solving and how is that benefiting you?
1) Targeting the Right Accounts: It provides precise account-based marketing tools, allowing us to focus on high-potential clients.
2) Data-Driven Insights: The platform offers robust analytics, helping us understand client needs and tailor our approach.
3) Improved Engagement: With personalised marketing strategies, we can engage more effectively with prospects.
2) Data-Driven Insights: The platform offers robust analytics, helping us understand client needs and tailor our approach.
3) Improved Engagement: With personalised marketing strategies, we can engage more effectively with prospects.
OurTeam Prospecting Collaboration Tool
What do you like best about the product?
The notifications and ability for shared views between our BD and Management Teams. It allows us to understand key accounts to prospect informed by a plethora of data.
What do you dislike about the product?
It would be great to get more individual specifics and contact information.
What problems is the product solving and how is that benefiting you?
Targeting Lead Gen
Easy Tag Implementation
What do you like best about the product?
We are actively using Demandbase in our Company from last 1 year for Identity resolution and I have implemented the tag on our pages. Its easy to implement and documentation is very nice
What do you dislike about the product?
I saw that Demand base Internally use Liveramp which I dont think needed
What problems is the product solving and how is that benefiting you?
User Identity
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