Demandbase
DemandbaseReviews from AWS customer
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Game-Changer for ABM with Stellar Integration
What do you like best about the product?
I value Demandbase One for its precise intent signals and ease in identifying high-priority accounts with buying interests. The orchestration and integration capabilities are exceptional, allowing us to seamlessly connect segments directly to Salesforce and other go-to-market tech stacks. This means that whenever there's an intent spike or an account qualifies, it syncs automatically with our campaigns, aiding the sales process effortlessly without manual intervention. Additionally, the platform centralizes intent, firmographics, and audience syncs, enabling us to run seamless account-based marketing campaigns across platforms like HubSpot, Salesforce, Google Ads, and LinkedIn Ads. Furthermore, the initial support and ongoing bi-weekly meetings with Demandbase's support team have been incredibly helpful in onboarding and maintaining our account, ensuring any issues are quickly diagnosed and resolved.
What do you dislike about the product?
Some features of Demandbase One can feel complex for new users, which may create a steep learning curve initially. Specifically, the tool has lots of filters and attributes that can be overwhelming at first. While the tool offers limitless capabilities once mastered, the initial complexity might discourage new users or require significant time and effort to get accustomed to its full potential.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to centralize data across our GTM stacks, identify high intent accounts, and activate targeted campaigns efficiently, saving us from fragmented data issues and automating our sales process without manual effort.
Effortless Navigation and Deep Insights Make This a Standout Tool
What do you like best about the product?
Easy to navigate dashboard the whole set-up makes it seamless for navigating to results quickly, like the in depth views that you can get for accounts and the way that you can drill down on information provided like new website visits and products of interest.
What do you dislike about the product?
currently no downside to using demandbase, can be slow to load on occasion
What problems is the product solving and how is that benefiting you?
Demandbase provides us with the customer journey from first contact through to purchase, we can clearly see what works when marketing products, what is successful and what is not. Returning visitors and newly engaged are visible and products that are of interest so we can alter marketing approach.
Highly Customizable Platform, But Feature Bloat and Focus Issues
What do you like best about the product?
It is very customizable and it a powerful platform if you have the resources to invest in setup.
What do you dislike about the product?
The platform has acquired a lot of smaller tools over the years which has led to some feature bloat. The success team is frequently chasing new feature engagement instead of optimizing current functionality.
What problems is the product solving and how is that benefiting you?
It is giving us access to sales and marketing data that we otherwise would have no visibility to. The primary data sources being: intent, de-anonymized web traffic, and consolidated activity tracking. This is helping us to get better visibility into our buyer journey and increase the focus and targeting of our sales and marketing campaigns.
User-Friendly with Targeted Ad Campaigns
What do you like best about the product?
I love how user-friendly Demandbase One is, making it easy for me to navigate and utilize its features efficiently. The ability to target buyer groups specifically in ad campaigns is fantastic, as it greatly enhances my advertising efforts. I also appreciate having more visibility into programmatic activities, allowing me to better track and optimize my advertising strategies. These features, combined with its seamless integration with Salesforce, make Demandbase One an invaluable tool for my list-building and advertising needs.
What do you dislike about the product?
Nothing that I can think of!
What problems is the product solving and how is that benefiting you?
I use Demandbase One for advertising and list building, gaining more visibility into programmatic activities. It's user-friendly and helps in specifically targeting buyer groups in ad campaigns.
Effortless Bulk Emailing with Outstanding Support
What do you like best about the product?
I appreciate how easy this tool is to use, especially when it comes to sending and tracking bulk emails. Additionally, its email enrichment, validation, and preparation features mean we don't have to switch to other platforms to meet our needs.
What do you dislike about the product?
We've had a wonderful experience, I have nothing negative to say. They have incredible customer service and a virtually nonexistent learning curve, making it easy to launch our campaigns in just one day.
What problems is the product solving and how is that benefiting you?
This tool helps me stay on top of my accounts and build a workflow that incorporates various channels like email, phone calls, and LinkedIn. Thanks to these features, our sales process has become much more straightforward.
Seamless Integration with Robust Targeting
What do you like best about the product?
I really appreciate how well Demandbase One integrates with our existing tech stack. It seamlessly becomes part of our systems, ensuring efficient operation without hiccup. This integration means we can easily sync marketing target lists into third-party platforms, allowing for smart and targeted campaigns. This functionality has been crucial for achieving our marketing goals. Overall, the ease with which Demandbase One fits into our setup greatly enhances our workflow, and it's a significant reason why I would recommend it to others with a high likelihood.
What do you dislike about the product?
I find the lack of clarity around the multitude of filters in Demandbase One to be problematic.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to create marketing target lists and sync them into third-party platforms, enhancing smart targeting.
Outdated Leads Limit Platform's Value
What do you like best about the product?
It provides leads for our business operations
What do you dislike about the product?
The leads it provides seem to be outdated and do not perform as well as other platforms with the same search criteria/parameters
What problems is the product solving and how is that benefiting you?
It was supposed to solve our data needs, and it was fine in the beginning, but something changed in the last few years that has made it almost unusable for us.
Flexible Tools and Intuitive Design Make Presentations a Breeze
What do you like best about the product?
I appreciate that its tools are flexible enough to allow for very detailed edits. It also has templates and design tools for creating intuitive and easy-to-use presentations for me and my team. Furthermore, it allows for scheduling deliveries and offers good activity metrics.
What do you dislike about the product?
Our experience with this platform has been outstanding; I honestly have no complaints. The email features are excellent, making it easy for us to reach out and maintain contact with people who have viewed our presentations.
What problems is the product solving and how is that benefiting you?
This tool makes it easy for me to manage and track my sales activities during all of my weekly meetings. It also gives me valuable insights into how users are interacting with our presentations.
Effortless Campaigns and Outstanding Targeting with Demandbase
What do you like best about the product?
Demandbase is a must-have if you're looking to deliver targeted messages to your audience and create an outstanding experience. What I appreciate most is how user-friendly it is, making it simple to launch new campaigns in no time.
What do you dislike about the product?
I have no complaints at all about this tool. It’s truly impressive—very intuitive, with minimal jargon, making it easy to grasp. The account-based segmentation feature is excellent and does a great job of pinpointing high-purchase-intent accounts to focus on.
What problems is the product solving and how is that benefiting you?
This tool has helped us enhance our segmentation, reach, and conversions by identifying high-intent accounts, allowing us to target them more effectively. Additionally, it enabled us to optimize the experience for users seeking information and to simplify our forms, all while ensuring that the sales team still receives the essential details needed to qualify leads and start more meaningful conversations.
Insightful Webpage Tracking and Helpful Intent Features
What do you like best about the product?
The webpages that prospects are visiting. The intent page helps too, but I'm not sure how accurate it is.
What do you dislike about the product?
I don't like having to wait 24 hours to see if someone specific looked up a doc or page. I get alerted through slack but I don't know who to best reach out to until the next day.
What problems is the product solving and how is that benefiting you?
It's solving my challenge of gathering intent from my prospective companies. Especially after I talk to someone on the phone, it's nice to know that they researched my product afterwards. Shows interest.
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