Demandbase
DemandbaseReviews from AWS customer
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Real-time Intent-Driven ABM Tool
What do you like best about the product?
I like the real-time intent-driven features of Demandbase One, which can quickly and automatically increase ad spending when actions occur in target accounts. For example, when a target account searches for "competitor migration pain points," the system will add the account to the Google Ad or Demandbase DSP list within 5 minutes and increase the bid coefficient. This seamless "listen" to "counterattack" chain is flawless, with latency lower than current competitors. Furthermore, the system can accurately map website traffic directly to a list of target companies, solving the problem of anonymous identification of high-value accounts, allowing me to clearly distinguish between different types of visitors. Previously, using traditional tools like Bombora, it took 4 days to process intent data, but now with Demandbase One, it can be shortened to 5 minutes. I appreciate how it reduces the "who owns this opportunity" debate when collaborating between marketing and sales. Overall, for B2B teams targeting medium to large enterprises as their target customers, Demandbase One is a highly recommended tool.
What do you dislike about the product?
Pain Point: I once encountered an event where the system displayed "high-intent accounts have been reached," but upon exporting the logs, I found that 80% of the exposure came from the sidebar of a low-quality B2B content website, and the same employee of that account saw the same ad 17 times in one day (causing ad fatigue). Improvement suggestion: Open up more granular ad placement blacklist functionality and provide a unified cross-channel frequency cap (e.g., no more than 3 times a day for the same account, regardless of where they see the ad), rather than the current single-channel independent control. The initial setup difficulty is moderately high—basic code deployment can be completed in 15 minutes, but configuring intent topics and two-way synchronization with CRM usually requires 1-2 weeks of business sorting and data cleaning, and is not out-of-the-box. Demandbase One's email/call automation capabilities are relatively weak, not as mature as Salesloft's multi-threaded outreach and A/B testing.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to focus advertising budgets on target companies, avoiding waste. The system identifies and drives ad placements in real-time, solving the problem of identifying high-value accounts. We reduced data latency from 4 days to 5 minutes, ending data conflicts between marketing and sales.
360° Account Visibility with Rich Intent and Engagement Insights
What do you like best about the product?
The standout feature is the 360° account visibility—you get intent data, engagement, firmographics, and activity all in one place.
What do you dislike about the product?
it’s not easy to get started with.
Takes time to understand workflows, intent signals, and dashboards
Takes time to understand workflows, intent signals, and dashboards
What problems is the product solving and how is that benefiting you?
Identifies anonymous website visitors
Uses intent data + AI to surface “in-market” accounts
Uses intent data + AI to surface “in-market” accounts
Strong ABM and Intent Insights That Align Sales and Marketing
What do you like best about the product?
What i like best about Demandbase One is a strong account-based marketing capabilities and a unified platform. We are checking it out as we think it will help us align marketing and sales teams around the same target accounts, while providing visibility in data, engagement, and overall account activity.
What do you dislike about the product?
With what i have seen till now there is nothing specific i dislike, but in overall some features can feel complex at the beginning, especially for new users without prevoius ABM experience. The learning steps feel a bit long and complex, and certain customizations require time to fully understand and apply.
What problems is the product solving and how is that benefiting you?
In my opinion, Demandbase One has helped us solve the challenge of identifying and targeting the right accounts with precision. It increases visibility into buying and engagement, allowing us to see high-value prospects..
Feedback
What do you like best about the product?
like how Demandbase One brings sales and marketing together with smart data and easy tools.
It speeds up deals by spotting the right people and saving ad spend on key accounts
It speeds up deals by spotting the right people and saving ad spend on key accounts
What do you dislike about the product?
Not sure but Demandbase One can be pricey for smaller teams
What problems is the product solving and how is that benefiting you?
Demandbase One solves messy data silos and poor account targeting in B2B sales and marketing.
It unites teams with AI insights, intent data, and easy actions to spot hot leads faster.
It unites teams with AI insights, intent data, and easy actions to spot hot leads faster.
Helpful for Aligning Growth and Managing Accounts
What do you like best about the product?
How helpful it is to align my growth and manage accounts.
What do you dislike about the product?
It's a bit slow sometimes. Its not easy for new employees to use so we have to give them training.
What problems is the product solving and how is that benefiting you?
It helps automate growth and help us reduce manual work into finding data and insights that work.
Efficient ABM Automation, Minor Speed Hiccups
What do you like best about the product?
I like how seamless Demandbase One is when it comes to automating flows. I love the automations, as it helps me scale Account-Based Marketing (ABM) and reduces manual work by half.
What do you dislike about the product?
Umm, it's a bit slow to be honest. Um, I would love to integrate it in HubSpot but not sure if it's possible.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to automate lead flow, cut forms by tracking buyer intent, and scale ABM, reducing manual work by half.
Essential for B2B Marketing with Intent Data at Its Core
What do you like best about the product?
I like Demandbase One because it helps me with B2B marketing by finding the best data. I appreciate the ability to prioritize and engage effectively. I value the intent data, which is a standout feature for me. Also, I found the initial setup of Demandbase One to be very easy.
What do you dislike about the product?
nothing
What problems is the product solving and how is that benefiting you?
Demandbase One helps me find the best data for B2B marketing, prioritize targets, and engage effectively.
Great ABM Fit for Enterprise GTM, but Not Always User-Friendly
What do you like best about the product?
I love the ABM, it suit my approach to enterprise GTM.
What do you dislike about the product?
Not always user friendly and integrations could be better.
What problems is the product solving and how is that benefiting you?
Data
GDPR
ABM
GTM
GDPR
ABM
GTM
Powerful Account-Based Marketing Tool with Room for UX Improvement
What do you like best about the product?
I like the intent feature in Demandbase One that helps us identify target accounts and deals that need immediate attention. The heat maps are great for understanding the types of stakeholders browsing our products, which helps us adjust our offerings as needed. I also appreciate the ROI feature for our ABM campaigns, which gives us insight into the effectiveness of our marketing efforts.
What do you dislike about the product?
Setting up and customizing intent in Demandbase One was pretty difficult and not self-explanatory. When someone new joined who was familiar with Demandbase from before, they suggested some tweaks that worked for other customers, but it messed up our system. This also means the customer service could improve. Lastly, the UX felt a bit clunky, especially when moving between different profiles.
What problems is the product solving and how is that benefiting you?
I use Demandbase One for account-based marketing, identifying buyer intent, managing campaigns, and assessing ROI. It helps identify risks, target potential stakeholders, and refine strategic decisions by analyzing competition and understanding stakeholder interests.
Focuses Our Outreach with Precision
What do you like best about the product?
I like Demandbase One for its ability to quickly identify companies that are a good fit and prioritize outreach. It helps our team focus on the right accounts instead of contacting companies randomly. It makes it easier for the team to stay focused, make their time productive, and convert as much as they can. Using it with our other tools like CRM and LinkedIn enhances efficiency in organizing outreach and managing opportunities in the pipeline.
What do you dislike about the product?
One thing that could be better is the setup; it can take time to understand all the features at the beginning, especially for smaller teams, and sometimes I find it hard to figure out the signals. Making everything simpler will help to manage it the right way.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to identify and prioritize company accounts for outreach, solving the issue of contacting unsuitable companies. It helps our team focus on valuable leads, organize the pipeline, and convert effectively, making outreach more efficient.
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