Demandbase
DemandbaseReviews from AWS customer
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The various types of marketing analysis that are very difficult to achieve in any other system
What do you like best about the product?
The platform has allowed us to run small scale tests that we weren't able to do before. The user interface is clear and simple, their customer service is excellent. The people at Demandbase One are very helpful and make sure I have everything I need to be successful.
What do you dislike about the product?
I'm not happy that promised features and updates aren't delivered on time. I wish the reporting wasn't limited to the pre-sales stage.
What problems is the product solving and how is that benefiting you?
With Demandbase One we can visualize and report on data that would be nearly impossible to collect on our own. It's a very useful tool because of its features, such as being easy to use, easy to set up and get up and running after a short start-up.
We are very pleased with the ease of use
What do you like best about the product?
Their support is very responsive and they have some of the best salespeople I've ever done business with. With Demandbase One, I can reach the right person with more personalized messages and spend money where it matters.
What do you dislike about the product?
It's difficult to manually edit user licenses. There are also some frustrating aspects of campaign management that I think could be rethought to help streamline that process. I also wish there was even more data to display in some sort of dashboard.
What problems is the product solving and how is that benefiting you?
Demandbase One is designed to handle large amounts of data and deliver optimized experiences across all web browsers. The staff at Demandbase One has always been very friendly and helpful, regardless of the need.
Best ABX Tool
What do you like best about the product?
As a marketing operations professional, I found Demandbase One's integration capabilities to be highly efficient. The platform's real-time account engagement data is invaluable, and the intent data has proven to be exceptionally accurate. The ability to target companies through ABX Advertising is impressive.
What do you dislike about the product?
Setting up the Google Ads integration within Demandbase One was challenging. For the first-time ABX & platform user, it's an overwhelming experience as the platform provides way too many data points, making it difficult to identify and prioritize relevant information for actionable insight.
What problems is the product solving and how is that benefiting you?
Demandbase's account activity and intent data have been instrumental in our ABM efforts. These insights have also influenced our SEO and paid search strategies.
Super Useful for ABM Marketing
What do you like best about the product?
It's super useful to send out ads based on customer lists and keywords. It's also integrated to create lists for social and email ads.
What do you dislike about the product?
It's a little hard to use - it would be recommended to have an "owner" of the system and that be their only role.
What problems is the product solving and how is that benefiting you?
Sending out ads to account lists and re-marketing to them via other platforms
Powerful DSP
What do you like best about the product?
Demandbase One makes it easy to target display ads based on very specific criteria. I love the integration with SFDC and Marketo becuase we can enhance campaign performance and conversion acceleration through the marketing funnel by targeting specific accounts and people with the same content we're emailing. The reporting is very helpful for our sales team as well to identify accounts that haven't had any sales touches in a certain amount of time but they have been qualified by marketing.
What do you dislike about the product?
While the reporting can be compelling, I'm am sometimes skeptical in terms of influenced revenue.
What problems is the product solving and how is that benefiting you?
Demandbase One provides a unique way to target ads from an ABM standpoint. It helps immensely with brand awareness and building trust with a specific audience that may be unfamiliar with our brand. This ultimately benefits our sales team with increased conversion rates when we're able to target accounts before they reach out because they already recognize our company name. Demandbase One also helps facilitate collaboration between marketing and sales to ensure we're targeting the right accounts and influencing them to be more active on our website.
The reach within our target accounts is excellent
What do you like best about the product?
I love that the Demandbase One team works with you and supports you in your business needs from the first sales call. Demandbase One support responds very quickly, you always know the status of your ticket, and they seem happy to help you when you need it.
What do you dislike about the product?
Sometimes I don't like the user experience because it's not very intuitive. But once you get the hang of it, it gets easier. Other than that, both the platform and the team have been very helpful.
What problems is the product solving and how is that benefiting you?
Segmenting lists and running targeted programs is easy, and the platform allows you to see results in multiple ways. Communication and training have been excellent and ensured a smooth transition and launch.
Demandbase for the win
What do you like best about the product?
It provides valuable insights to be able to find hot leads
What do you dislike about the product?
It is difficult to export people out of Demandbase into our CRM/Sales outreach tool.
What problems is the product solving and how is that benefiting you?
It helps me find people are engaged and researching topics that I can help solve for.
Valuable tool from a sales and marketing perspective
What do you like best about the product?
One of the things I like most about it is that it allows us to see which companies in different geographic areas are searching for our products, helping our team to establish more timely touchpoints and thus be able to tailor our messages to their needs.
What do you dislike about the product?
Demandbase has allowed us to achieve excellent and impactful results for our organization. I have nothing negative to say about the platform, it has always performed well and allowed us to personalize our interactions.
What problems is the product solving and how is that benefiting you?
DemandBase has been great in every aspect. Throughout the time we have been using it, the growth and success of the organization has been incredible. It helped us move to account-based marketing and allowed our salepeople to be proactive and learn about prospects and customers.
They made all our ideas come true
What do you like best about the product?
I love that they are very helpful and always there when we need them. They also provide built-in list building, data enrichment, and campaigns. I find it to be an easy-to-use tool the most part, with numerous tutorials.
What do you dislike about the product?
Demandbase One does not provide detailed information about who accesses our site; I assume due to privacy requirements. Also, limitations on playbooks and account listing can be limiting, but it's a good start.
What problems is the product solving and how is that benefiting you?
The journey stage reports are a customer favorite. Demandbase One also makes campaign management easy. You can tell the people who set up the campaigns and the platform know what they're doing. Our customer service has also been excellent.
First-class account-based marketing (ABM) tool
What do you like best about the product?
I like that customer service is quick to respond, it has been very helpful on several occasions. It provides a secondary layer of information that i helpful. I love having a complete view of each auddience. We can get a lot of different data from our accounts.
What do you dislike about the product?
The reports could be improved to be a bit more comprehensive, they are a bit basic. I would like to see more visibility into contact activity, the number of integrations could be improved.
What problems is the product solving and how is that benefiting you?
We use the platform for digital ads, it has allowed us to solve some of our biggest problems. It has been a great tool for multiple reasons. It also allowd us to get up and running immediately with great ease. It provides actionable data for marketers.
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