Demandbase
DemandbaseReviews from AWS customer
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Taking our ABM to the next level
What do you like best about the product?
Demandbase One is a unified platform for managing and orchestrating your ABM campaigns across digital channels and your CRM. This is the best feature or suite of features in DB One.
What do you dislike about the product?
I do not see a lot of downsides of Demandbase One. One that I might note is the lack of a data cleaning UI. However the cleanliness of the data is based on us not Demandbase as it should be, so this is not really a downside. However, having a soltuion to rationalize our data across sources within DB One would be helpful.
What problems is the product solving and how is that benefiting you?
Demandbase One is solving our go to market need, spend optimization, targeting and sales and marketing alignment.
Great tool for marketers looking to run ABM programs for enterprise accounts
What do you like best about the product?
What I really like about Demandbase is its seamless integration with HubSpot. It's crucial for us because it allows bi-directional syncing, making it easy to identify strategic accounts, send sales alerts, and pass information like intent signals to HubSpot. This integration makes everything much simpler and more efficient.
What do you dislike about the product?
I don’t have any major dislikes, but one feature upgrade that would be great is getting intent data at the contact level, not just the company level. That would take it to the next level!
What problems is the product solving and how is that benefiting you?
It helps us gather intent data, de-anonymize web visitors, provides account scores, and targets them effectively. It solves the challenge of acquiring comprehensive sales and marketing intelligence
DB1 Ads experience
What do you like best about the product?
DB1 Ads target the right audience at the right time against your TALs as well as help your desired segments convert to engaged.
What do you dislike about the product?
DB1 Ads has a bit of a learning curve when you first use it.
What problems is the product solving and how is that benefiting you?
Targeting the right audience via DSP that leads to conversions.
Great Orquestration Capabilities!
What do you like best about the product?
Insights are custom to your needs and specific to your business because you are in control of the building process.
Display Advertising is so easy to use, targeting is as granular as you want it to be and altering account lists is easy and almost inmediate vs other advertising platforms like LinkedIn.
The Customized landing page capabilities are great and you don´t need an extra platform to do it, it´s included!
Customer support is amazing, our assigned Senior Technical Consultant has been crucial for the success of our ABM program in Demandbase
Display Advertising is so easy to use, targeting is as granular as you want it to be and altering account lists is easy and almost inmediate vs other advertising platforms like LinkedIn.
The Customized landing page capabilities are great and you don´t need an extra platform to do it, it´s included!
Customer support is amazing, our assigned Senior Technical Consultant has been crucial for the success of our ABM program in Demandbase
What do you dislike about the product?
The only thing I can think of is that you can´t add more than one intent list (of your already existing) to a campaign .. if you want to cover intent topics that are in more than one of your lists you have to create a new one with all. But at the end of the day, you can work around it.
What problems is the product solving and how is that benefiting you?
Visibility on Marketing Attribution and Valuable insights to sellers when prospecting
Demandbase is an essential tool for reaching potential customers
What do you like best about the product?
I like that it allows us to use CRM data to build machine learning models. I also like that it offers really powerful intent tracking to prioritize accounts. Plus, it has allowed us to simplify our forms without leaving out information necessary for the sales team to qualify the lead.
What do you dislike about the product?
Demandbase is the best web targeting and optimization platform I have ever used, the experience has been incredible. I have not had any problems, adapting was a fairly simple process for all team members.
What problems is the product solving and how is that benefiting you?
It has allowed us to continually take an account-specific approach to sales and marketing and has given us the ability to create propensity models specific to our global regions. Thanks to this platform we have seen an increase in visits to the website after advertising in targeted accounts.
Its user-friendly interface makes it easy to upload assets and many more features!
What do you like best about the product?
The real-time measurement and reporting features are simply outstanding. I like it because it simply solves all the problems of content syndication, enrichment, events. With the Demandbase One platform we can capture leads at scale automatically.
What do you dislike about the product?
It can be tedious to have to make the same edits to dozens of sources. Also, reports could be easier to use. Setting them up and modifying them is time-consuming and not very easy.
What problems is the product solving and how is that benefiting you?
It is very helpful that the platform verifies that potential customers are not already in our system. And it was very helpful that the Demandbase One team fully trained us on their platform and explained the basics of everything that needs to be done to get the system working properly.
They are incredibly responsive and helpful, answering all questions with expertise and efficiency
What do you like best about the product?
The dashboard offered by Demandbase One is a starndout feature. It is intuitive and provides comprehensive insights, making it easy to track the progress and effectiveness of marketing initiatives. Demandbase One makes it easy to understand the role your content plays in driving conversions on your website.
What do you dislike about the product?
I don't really like that the service doesn't include complex reporting or personalized customer support. And I find that it can take time and effort to fully understand how to use all of its features and get the most out of the platform.
What problems is the product solving and how is that benefiting you?
Demandbase One integrates with a wide range of marketing tools and platforms. It also allows us to capture leads when people land on a particular page or scroll for a certain amount of time.
The various types of marketing analysis that are very difficult to achieve in any other system
What do you like best about the product?
The platform has allowed us to run small scale tests that we weren't able to do before. The user interface is clear and simple, their customer service is excellent. The people at Demandbase One are very helpful and make sure I have everything I need to be successful.
What do you dislike about the product?
I'm not happy that promised features and updates aren't delivered on time. I wish the reporting wasn't limited to the pre-sales stage.
What problems is the product solving and how is that benefiting you?
With Demandbase One we can visualize and report on data that would be nearly impossible to collect on our own. It's a very useful tool because of its features, such as being easy to use, easy to set up and get up and running after a short start-up.
We are very pleased with the ease of use
What do you like best about the product?
Their support is very responsive and they have some of the best salespeople I've ever done business with. With Demandbase One, I can reach the right person with more personalized messages and spend money where it matters.
What do you dislike about the product?
It's difficult to manually edit user licenses. There are also some frustrating aspects of campaign management that I think could be rethought to help streamline that process. I also wish there was even more data to display in some sort of dashboard.
What problems is the product solving and how is that benefiting you?
Demandbase One is designed to handle large amounts of data and deliver optimized experiences across all web browsers. The staff at Demandbase One has always been very friendly and helpful, regardless of the need.
Best ABX Tool
What do you like best about the product?
As a marketing operations professional, I found Demandbase One's integration capabilities to be highly efficient. The platform's real-time account engagement data is invaluable, and the intent data has proven to be exceptionally accurate. The ability to target companies through ABX Advertising is impressive.
What do you dislike about the product?
Setting up the Google Ads integration within Demandbase One was challenging. For the first-time ABX & platform user, it's an overwhelming experience as the platform provides way too many data points, making it difficult to identify and prioritize relevant information for actionable insight.
What problems is the product solving and how is that benefiting you?
Demandbase's account activity and intent data have been instrumental in our ABM efforts. These insights have also influenced our SEO and paid search strategies.
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