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Demandbase

Demandbase

Reviews from AWS customer

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1,644 reviews
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External reviews are not included in the AWS star rating for the product.


    Karin T.

Great for software sales

  • May 30, 2024
  • Review provided by G2

What do you like best about the product?
Very helpful insights about company intent and webpage views
What do you dislike about the product?
Difficult to maneuver and training takes a long time
What problems is the product solving and how is that benefiting you?
Demandbase is helping me as a BDR to find the right accounts with the most intent instead of scouring through 100's of companies on Linkedin or ZoomInfor. The "tech implemented" feature on Salesforce is extremely useful and utilized often.


    Robert F.

DemandBase Review

  • May 30, 2024
  • Review provided by G2

What do you like best about the product?
Flexability, you can build a number of views, reports and dashboards that show which companies are evaluating which products, and in many cases which contacts. This is great intent data.
What do you dislike about the product?
I would not say I dislike anything about DemandBase, but like any solution the power of DemandBase is limited to how you are setting it up and optimizing, which includes improving the way content is structured on your website.
Your website needs to be designed in such a way that different pages can be easily associated with different products and level of intent.
Not every company took these things into consideration when they developed their website.
What problems is the product solving and how is that benefiting you?
We have many different brands, and many products.
DemandBase helps me quickly identify which accounts are interested in which products, and ideally whom to reach out to.


    Telecommunications

Fantastic insights for ABM campaigns!

  • May 30, 2024
  • Review provided by G2

What do you like best about the product?
The most helpful aspect of Demandbase One for us is the intent portion because it lets us know which of our priority accounts are in market for our services (or our competitors) and we can act accordingly.
What do you dislike about the product?
One downside is not being able to see first-party data of prospeects that are showing intent - can only see at an account level and make educated guesses about who from those companies are making those searches.
What problems is the product solving and how is that benefiting you?
It gives me the visibility I need to know when our Sales teams should be reaching out to our target accounts, in addition to relevant products that account might be in the market for. It indicates interest far before someone actually requests more information through our website.


    Trevor S.

Sometimes I get caught up going down in a rabbit hole trying to find data if insights.

  • May 29, 2024
  • Review provided by G2

What do you like best about the product?
Time accounts and contacts from accounts are researching my business
What do you dislike about the product?
way too compex to understand ALL the options available.
What problems is the product solving and how is that benefiting you?
finding the "Warmth" in the accounts that is showing interest.


    Information Technology and Services

A must for ABM

  • May 28, 2024
  • Review provided by G2

What do you like best about the product?
Their professional services team has helped us set up our journey, pipeline predict, engagement reports, and segmented lists in a usable way. We now have great visibility into what stages our accounts are in so we can prioritize which ones to spend advertising dollars on. We can also easily see the impact we are making on moving those accounts through the funnel. It integrates easily with Salesforce, Marketo, LinkedIn, and Outreach. Our demand gen team uses Demandbase at least weekly for campaign delivery and reporting.
What do you dislike about the product?
The filters and different views made it difficult for the Sales team to adopt this as a platform they depend on, but they use the insights that are delivered to their email inboxes.
What problems is the product solving and how is that benefiting you?
We need to reach our target accounts without always having all that data in our CRM, so Demandbase helps warm up those accounts and we can then see the increase in lift (website visits) over time.


    Computer Software

Great tool for account level intel to guide marketing, sales and strategic planning

  • May 28, 2024
  • Review provided by G2

What do you like best about the product?
Easy to integrate with CRM
Custom intent data: Keywords and Groups
Technographics relevant to our competitors
Customizable scoring and predictive models
What do you dislike about the product?
Because it's feature rich, there's a learning curve for admins and users, which has made adoption a challenge.
Lots of data that's potentially actionable to sales/marketing, but requires analysis to determine. This can be overwhelming to sales, and lead to no actions.
What problems is the product solving and how is that benefiting you?
Increased visibility to activity among target accounts enables more timely and relevant outreach.
Creating dynamic audiences based on intent and journey stage gives us a leaner and more effective ad spend.
Industry level research that combines our CRM and external data sources in one place helps determine GTM and product enhancement


    Kristin M.

Home Base

  • May 24, 2024
  • Review provided by G2

What do you like best about the product?
Demandbase is where our team starts their day with a cup of coffee. By the time they are done with a cup of coffee they have insights into what accounts and even what prospects they should be contacting that have been showing intent.
What do you dislike about the product?
IF you don't configure notifications properly they can be overwhelming.
What problems is the product solving and how is that benefiting you?
Demandbase took out a lot of the guess work for our team when prospecting accounts. The team is far more productive and setting more high quality meetings.


    Chase B.

Comprehensive UI, exhaustive campaign customization options, and straightforward audience management

  • May 24, 2024
  • Review provided by G2

What do you like best about the product?
Our team is able to easily manage campaigns in different regions of the world all in the same instance.
What do you dislike about the product?
Greatly wish that it was capable of creating parent-child account associations.
What problems is the product solving and how is that benefiting you?
We feel like we have much more control over our display campaigns that we did with past agencies managing them.


    Andrew B.

Demandbase: Building a foundation for future Demand Gen

  • May 24, 2024
  • Review provided by G2

What do you like best about the product?
Demandbase has allowed me to build a full attribution, prioritisation and campaign structure, using company identification and scoring model to help move prospects down the funnel.

I use Demandbase daily and have it at the forefront of demand generation, it also allows sales to get a deeper understanding of their target accounts and prioritise and capture intent and activity quickly and outreach effectively.

it is easy to use for our sales and marketing team, and the implementation was simple from the tool's perspective. Their customer support team (especially Arbie & Kerry) are fantastic and are always on hand to help and support.
What do you dislike about the product?
Integration with Hubspot is in its infancy and therefore is not as defined at the moment as I would like it. Although the integration is easy to set up.
What problems is the product solving and how is that benefiting you?
Demandbase is solving several problems:

- Allowing to tell the qualitative story of marketing attribution through account activity.
- Allowing develop an additional touchpoint through its DSP advertising
- Using SIC we can prospect better and pull data into our CRM.


    Riccardo M.

Demandbase on top

  • May 24, 2024
  • Review provided by G2

What do you like best about the product?
Very easy to use and superuser for business development activities!
What do you dislike about the product?
Nothing, the platform is just perfect and reliable.
What problems is the product solving and how is that benefiting you?
Finding and monitoring prospects