Demandbase
DemandbaseReviews from AWS customer
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Best-in-Class Tracking That Saves Time on Cold Calls
What do you like best about the product?
The tracking is honestly the best part. I don’t have to guess if someone is interested anymore. It’s saved me a ton of time on cold calls. Once you finally figure out how to use all the filters, it’s a beast.
What do you dislike about the product?
It’s a huge pain to learn. Don't expect to just log in and get it. If your current customer list is a mess, this won't fix it—it’ll just show you a mess in a new format. Also, the reporting screens are kind of annoying if you like to play with your data.
What problems is the product solving and how is that benefiting you?
It stops from wasting my breath on the wrong people so i can spend my energy closing the ones who actually want to talk.
AI-Driven Automation with Room for UI Improvement
What do you like best about the product?
I like that Demandbase One is great for automating workflows, which makes it easy to navigate my tasks. I appreciate its AI capabilities and how well they work in automating my work. The setup was also pretty easy.
What do you dislike about the product?
I feel that the UI could be improved.
What problems is the product solving and how is that benefiting you?
I use Demandbase One for automating workflows, which simplifies my daily tasks. The AI tools are easy to navigate and work well.
Lead Scoring Excellence, need better AI features
What do you like best about the product?
I like Demandbase One for its lead scoring capabilities based on activity on our website, which helps us prioritize the right set of leads.
What do you dislike about the product?
Integrations and AI features could be better
What problems is the product solving and how is that benefiting you?
Demandbase One helps with account-based marketing, lead scoring, and enrichment. I particularly find the lead scoring based on website activity useful as it helps prioritize the right set of leads.
Demandbase One: Transformative for Targeted Outreach
What do you like best about the product?
I love how Demandbase One has completely changed my daily outreach approach. Using site visit intelligence, I can see which target accounts are visiting our site and which specific pages they're viewing. The real-time alerts in Slack allow me to reach out at the moment of peak interest, significantly improving my connection rates. I also appreciate the smart scoring and deep insights, along with account intelligence, intent data, and technographics. Access to a database of 176 million B2B contacts is a huge plus. I find Demandbase Selector and website personalization very good, as they help map out and track how accounts move from awareness to engagement. The sales playbooks, Demandbase advertising, escalation engine, ABX orchestration, and marketing tools save me a lot of time, making my experience with Demandbase One very positive. The unified bases and these tools together provide a great overall experience for B2B business.
What do you dislike about the product?
It took a few weeks to get used to the interface, but the payoff in saved time was worth it.
What problems is the product solving and how is that benefiting you?
Demandbase One has improved my outreach by providing site visit intelligence, real-time alerts, and smart scoring. It saves time with advertising and marketing tools, and enhances experiences with personalized journeys, account intelligence, and insights, making it great for B2B.
Strategic ABM Made Simple, Minor Reporting Hurdles
What do you like best about the product?
I use Demandbase One to run and measure our account-based marketing in one place. I like that it helps us identify target accounts, understand buying intent, personalize outreach, and align sales and marketing around the same data. It solves the frustration of not knowing which accounts are worth my time and clearly shows which companies are showing intent, allowing me to focus on the right accounts. I love having everything in one place like intent data, account insights, and campaign performance because it makes it easy to focus on what's working. Intent data shows me which accounts are actively researching solutions, and account insights provide a clearer picture of engagement, while campaign performance highlights what's driving the pipeline. The initial setup was easy, and once integrations were connected, everything came together smoothly, allowing us to start seeing value quickly. It works well with tools like Salesforce and HubSpot, which helps keep account data, campaigns, and sales activity aligned in one flow.
What do you dislike about the product?
With Demandbase One, reporting can feel a bit complex at times, and there’s definitely a learning curve when you first start. A more intuitive dashboard and simpler customization would make it even better.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to run account-based marketing in one place. It helps me identify target accounts, understand buying intent, and align sales and marketing. It saves time, reduces guesswork, and makes efforts more strategic with clear intent and account insights.
Easy-to-Understand Reporting, Pricier Than Expected
What do you like best about the product?
I like that Demandbase One makes reports easy to understand. This is particularly helpful because it allows higher management to grasp the reports more easily. Additionally, I found the initial setup to be very easy.
What do you dislike about the product?
I think the pricing could be improved with Demandbase One.
What problems is the product solving and how is that benefiting you?
Demandbase One assists with marketing, making reports understandable for higher management and simplifying reporting.
Efficient, User-Friendly with Room for Integration Improvement
What do you like best about the product?
I like that Demandbase One is efficient and user-friendly, which saves me time. I find its capability in accelerating sales cycles quite valuable as it helps in identifying the right decision-makers within buying groups and reaching them at their peak interest, allowing the team to move deals through the funnel faster. I appreciate the reduced waste from its native B2B DSP, since it ensures advertising budgets are spent only on the accounts that matter. I also enjoy the higher conversion rates due to personalized web experiences and shortened, auto-filled forms, which are powered by data enrichment, leading to lower bounce rates and more completed registrations. The initial setup of Demandbase One was very easy, which was a great start to the experience.
What do you dislike about the product?
I dislike the integration 'glitchiness' with Demandbase One. There's a sync latency issue, where there are occasional delays in data syncing between Demandbase and CRMs like Salesforce or HubSpot. This can result in sales reps seeing slightly outdated intent signals.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to tackle customer churn and retention issues. It accelerates sales cycles by connecting with key decision-makers, reduces ad spend waste, and boosts conversion rates with personalized experiences.
Unifies Sales and Marketing with Precision Insights
What do you like best about the product?
I use Demandbase One to support our account-based marketing and sales alignment. The platform enables us to identify high-value accounts, analyze engagement signals, and tailor our outreach with precision. I really value how it integrates data, analytics, and engagement tools in one platform. The account insights and intent tracking are particularly strong, helping us prioritize the right opportunities. These features are incredibly valuable because they give us clear visibility into which companies are actively researching topics related to our solutions.
What do you dislike about the product?
Honestly, the platform works quite well overall, but some areas could improve particularly around custom reporting and dashboard setup. At times, building tailored dashboards requires multiple steps and some technical knowledge, which is not that user-friendly and can slow down quick analysis.
What problems is the product solving and how is that benefiting you?
I use Demandbase One to support account-based marketing, unifying sales and marketing data, eliminating data silos, and enhancing lead quality. It helps identify high-value accounts, analyze engagement, and tailor outreach, improving revenue impact.
Faster Data-Driven Decisions and Lower Costs, but the UI and use cases Still Needs Improvement
What do you like best about the product?
Demandbase One helps on getting data-centric decisions faster. It also reduces cost by not being have to hire consultants.
What do you dislike about the product?
It still has need improvements when it comes to user inteface. I think that should be developed for implementing to other screens and also scraping infos, auto-generation etc.
What problems is the product solving and how is that benefiting you?
Having insights about companies while evaluating them.
Great Buying Group Visibility and Seamless Salesforce Integration
What do you like best about the product?
I particularly love the ability to see the "buying groups" within an account, which helps our sales team know exactly who to multi-thread with. It also integrates seamlessly with our CRM (Salesforce) and marketing automation platform.
What do you dislike about the product?
The interface can also feel a bit overwhelming for newer reps until they are thoroughly trained on where to look for the right signals.
What problems is the product solving and how is that benefiting you?
Demandbase solved our prioritization problem. By surfacing high-intent accounts, we have increased our pipeline velocity and aligned our sales and marketing teams around a single source of truth for account engagement.
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