Demandbase
DemandbaseReviews from AWS customer
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Upgrade yourself with DemandBase
What do you like best about the product?
Well, I personally like the account based taregting on Demand base as it is quite effective for targeting specific accounts. And also we get a chance to use differnet channels in order to taregt the accounts through multichannels. The best thing about it is that the insight of the data and the analytics capability of Demand Base is really nice.
What do you dislike about the product?
Whie using this platform I've experienced a lil bit complex while learning or while working on it. Difficult to understand the platform comparatively other ones. And also implementing it on the demand base is a lil bit time consuming.
One more thing, as being a digital marketer i feel the platform is lil bit expensive.
One more thing, as being a digital marketer i feel the platform is lil bit expensive.
What problems is the product solving and how is that benefiting you?
From my perspective i personally believe data unification has improved. Due to which we are now able to analyse data more accurately and more effectively.And also managing Account Based Marketing is diificult to manage and time consuming but demand base help to manage it in more efficient manner.
Demandbase One- Powering personalized B2B Marketing.
What do you like best about the product?
ABM Features, Real time account insights,Intent data integration
What do you dislike about the product?
Learning curve, Pricing is a bit high, Resource intensive.
What problems is the product solving and how is that benefiting you?
Enhanced Account based marketing, Targetted engagement with key accounts, Streamlined marketing operations, Measurable ROI for all campaigns
Great B2B intent, orchestration and programmatic advertising tool.
What do you like best about the product?
Demandbase is capable of helping B2B marketers with keyword intent for business accounts, getting their journey in funnel journey, and running successful B2B campaigns.
What do you dislike about the product?
Apart form the advertising tool, other sections are complex to navigate.
What problems is the product solving and how is that benefiting you?
Demandbase One addresses several critical challenges in sales and marketing by unifying first and third-party data, which eliminates data silos and provides a comprehensive view of accounts. It uses AI to identify and prioritize high-value accounts, ensuring marketing efforts are focused on the most promising leads. By aligning sales and marketing teams through shared insights and workflows, it improves coordination and effectiveness. Additionally, it automates cross-channel execution, reducing manual processes and providing deep insights into account behavior and engagement. These capabilities lead to increased efficiency, better targeting, improved collaboration, enhanced decision-making, and ultimately, a higher return on investment.
Efficient tool for teams seeking customer insights
What do you like best about the product?
I like its advanced targeting capabilities and ability to segment specific accounts. It allows me to deliver highly personalized and relevant campaigns to our potential and current customers.
What do you dislike about the product?
Some issues we have seen are data issues not being populated throughout the system. Sometimes we have disconnected systems and/or missing insights.
What problems is the product solving and how is that benefiting you?
It gives us real-time insight into our accounts which is important when working with customer references. We don't want to tap a contact of a company that isn't happy with us and ask them to be a reference for an RFP.
Good experience with DemandBase
What do you like best about the product?
Comprehensive dashboards, allowing to get details on how our banners perform, who interacts with our content, etc.
What do you dislike about the product?
The platform is not always user-friendly, it can be quite complex to use, especially when trying to get overall campaign metrics.
What problems is the product solving and how is that benefiting you?
Precise targeting of accounts, to feed them specific content, redirect them to specific webpages.
A very smart and effective tool
What do you like best about the product?
There are great insights available from the data that is provided.
Easy to use format once you are trained.
A very proactive support team at Demandbase that cater to your needs.
Easy to use format once you are trained.
A very proactive support team at Demandbase that cater to your needs.
What do you dislike about the product?
There is a steep learning curve to the tool and it can be overwhelming when learning the tool.
The intent data is only available in English and not in other languages.
The intent data is only available in English and not in other languages.
What problems is the product solving and how is that benefiting you?
Demandbase helps us capture leads via our own website. We are able to deanonymize the web traffic and can better cater to existing customers. as well as find new customers.
Best ABM platform today
What do you like best about the product?
I have been using DB for the past 5 years. We use the platform to segment our audiences per intent and build laser focused campaigns to serve our ICP.
What do you dislike about the product?
I was not easy to inegrate DB to Marketo, but mainly on our side
What problems is the product solving and how is that benefiting you?
Segmenting ABM audiences, discovering intertnal and external intent of our TAL, running dedicated campaigns to our ICPs
Essential ABM platform for identifying and engaging key accounts
What do you like best about the product?
What I like best:
The account identification capabilities - Demandbase makes it really easy to see all the companies visiting my site and build targeted account lists.
The integration with Salesforce - Having the Demandbase account data flow right into Salesforce gives my team full visibility.
Automated account-based ads - I can instantly retarget key accounts with customized messaging at scale.
The reporting - I get clear insight into the accounts engaging with our campaigns and content. Makes optimizing easy.
Predictive intelligence - Seeing the revenue potential scores helps me focus on the accounts that matter most.
The account identification capabilities - Demandbase makes it really easy to see all the companies visiting my site and build targeted account lists.
The integration with Salesforce - Having the Demandbase account data flow right into Salesforce gives my team full visibility.
Automated account-based ads - I can instantly retarget key accounts with customized messaging at scale.
The reporting - I get clear insight into the accounts engaging with our campaigns and content. Makes optimizing easy.
Predictive intelligence - Seeing the revenue potential scores helps me focus on the accounts that matter most.
What do you dislike about the product?
What I dislike:
Occasional issues with tracking contacts on our site - It doesn't always pick up every visitor, although support has helped troubleshoot.
Limitations on the number of ad integrations - I'd like to see more platforms supported for account-based ads.
Missing some features of the standalone Demandbase platform - As a legacy customer it's been an adjustment losing a couple functionality pieces with the switch to One.
Trouble customizing dashboards - Building dashboard views tailored to different teams' needs isn't very intuitive.
Lack of support for personalization in email campaigns - I'd like more ability to customize emails based on account data.
Occasional issues with tracking contacts on our site - It doesn't always pick up every visitor, although support has helped troubleshoot.
Limitations on the number of ad integrations - I'd like to see more platforms supported for account-based ads.
Missing some features of the standalone Demandbase platform - As a legacy customer it's been an adjustment losing a couple functionality pieces with the switch to One.
Trouble customizing dashboards - Building dashboard views tailored to different teams' needs isn't very intuitive.
Lack of support for personalization in email campaigns - I'd like more ability to customize emails based on account data.
What problems is the product solving and how is that benefiting you?
Here are a few ways Demandbase One is solving problems and providing benefit:
Identifying our best accounts - The account profiling and ideal customer profile matching in Demandbase makes it easy to see which companies we should be targeting based on attributes like industry, tech stack, and revenue. This filters out a lot of noise so we can focus our efforts.
Understanding buyers - Seeing who our website visitors are and what content they are viewing gives us insight into where individuals are in the buying process. We can deliver personalized messaging as a result.
Coordinating sales and marketing - With Demandbase integrated into Salesforce, sales and marketing are aligned on which accounts to engage. No more debating list quality.
Prioritizing accounts - The predictive scoring shows which accounts have the most sales potential so we can double down on those for the best ROI.
Simplifying ABM - Demandbase One brings together the account data, advertising, and analytics into one streamlined platform. It's a true one-stop-shop for orchestrating ABM which makes things much easier.
Overall, Demandbase One enhances that accuracy and efficiency of our ABM strategy. I don't know how we functioned before having the full account vision it provides!
Identifying our best accounts - The account profiling and ideal customer profile matching in Demandbase makes it easy to see which companies we should be targeting based on attributes like industry, tech stack, and revenue. This filters out a lot of noise so we can focus our efforts.
Understanding buyers - Seeing who our website visitors are and what content they are viewing gives us insight into where individuals are in the buying process. We can deliver personalized messaging as a result.
Coordinating sales and marketing - With Demandbase integrated into Salesforce, sales and marketing are aligned on which accounts to engage. No more debating list quality.
Prioritizing accounts - The predictive scoring shows which accounts have the most sales potential so we can double down on those for the best ROI.
Simplifying ABM - Demandbase One brings together the account data, advertising, and analytics into one streamlined platform. It's a true one-stop-shop for orchestrating ABM which makes things much easier.
Overall, Demandbase One enhances that accuracy and efficiency of our ABM strategy. I don't know how we functioned before having the full account vision it provides!
Demandbase One Gives Us Better Control of our Marketing and Enabled us to be Far More Strategic
What do you like best about the product?
Demandbase has given us better control of our marketing efforts, and it has enabled us to be much more strategic in our planning and execution.
Our marketing planning is more strategic and we can make better decisions on an ongoing basis because we have better visibility at account level and can see activity at the segment level, and we can measure and monitor performance within and across segments.
The ability to evaluate where accounts are in buyers journey has enabled us to target our marketing to that journey stage, something we weren't able to do before.
We're able to reach anonymous stakeholders that are involved in buying decisions, giving us more broad and deep reach into buying groups.
Demandbase has given us far better data from which we can more confidently make decisions. And it has enabled even greater alignment between sales and marketing. While we already work very closely with our sales leadership and our sales teams, the addition to Demandbase has given us a common framework against which we have both strategic and tactical conversations.
Our marketing planning is more strategic and we can make better decisions on an ongoing basis because we have better visibility at account level and can see activity at the segment level, and we can measure and monitor performance within and across segments.
The ability to evaluate where accounts are in buyers journey has enabled us to target our marketing to that journey stage, something we weren't able to do before.
We're able to reach anonymous stakeholders that are involved in buying decisions, giving us more broad and deep reach into buying groups.
Demandbase has given us far better data from which we can more confidently make decisions. And it has enabled even greater alignment between sales and marketing. While we already work very closely with our sales leadership and our sales teams, the addition to Demandbase has given us a common framework against which we have both strategic and tactical conversations.
What do you dislike about the product?
Demandbase One is a robust platform with a wide range of functionality and it is highly customizable. In the long run, this is highly desirable, but it requires a long ramp time, particularly for a lean team.
What problems is the product solving and how is that benefiting you?
Quite simply, Demandbase One is enabling us to take our marketing from individual, lead-based to a more expansive, account-based level. That seems like a fairly obvious thing to say, but for B2B marketer who have adopted ABM strategically but have not had the tools to plan and execute at the account level, it's a game-changer.
Incredible Insight
What do you like best about the product?
The insight the tool provides to intent based on keywords as well as activities our accounts are doing.
What do you dislike about the product?
The tool is slower than I would like it to be.
What problems is the product solving and how is that benefiting you?
Providing insight in to accounts that we would have otherwise not had.
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