Demandbase
DemandbaseReviews from AWS customer
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Streamlined Audience Building, But Feature Overload Can Be Daunting
What do you like best about the product?
I really appreciate how the platform simplifies the process of building highly targeted custom audiences. Its seamless integration with our CRM and marketing automation tools has made our workflows much more efficient, ensuring that our campaigns are consistently tailored to meet the needs of our target audience.
What do you dislike about the product?
The product offers a broad range of features, which can sometimes feel overwhelming. Additionally, certain features may be challenging to use to their full potential without dedicated support or specific training.
What problems is the product solving and how is that benefiting you?
This tool enables us to clearly define our target audience and decide whom we want to reach. It also allows us to pinpoint which companies are genuinely interested in our offerings. As a result, our campaigns have become more focused and effective.
Seamless ABM and Sales Intelligence—A Game-Changer for Targeted Outreach
What do you like best about the product?
The thing that i like is how seamlessly it combines account-based marketing (ABM), intent data, and sales intelligence into a single, unified platform. It gives our marketing and sales teams a clear, shared view of high-value accounts, helping us prioritize efforts where they matter most. The real-time intent signals are a game-changer, we can see which accounts are actively researching solutions like ours, and tailor outreach accordingly. The integrations with Salesforce, LinkedIn, and other tools are smooth and save a ton of time. Overall, it empowers us to be more strategic, targeted, and data-driven in everything we do.
What do you dislike about the product?
While Demandbase One is a powerful platform, there is a learning curve, especially for new users. Some parts of the interface can feel a bit complex at first, and it takes time to fully unlock the value of all the features. Also, while the intent data is incredibly useful, occasionally the signal strength can vary, so it’s important to validate with additional research. That said, their support team and resources are helpful, and once you get up to speed, the platform delivers strong ROI.
What problems is the product solving and how is that benefiting you?
Wasting time on accounts that aren’t in‑market;Lack of clarity about who to contact / who matters in the buying group;Fragmented systems and inconsistent data between sales & marketing;Manual, repetitive tasks / low signal‑to‑noise in outreach;Slow pipeline conversion / long sales cycles due to poor timing & messaging
Get great, high-impact results with Demandbase
What do you like best about the product?
Demandbase offers a seamless user interface that is very easy to navigate. I particularly appreciate how it lets me customize experiences by building custom lists using a variety of filters and selectors. Additionally, I find the interface especially helpful because it enables us to add tags and custom fields quickly and efficiently.
What do you dislike about the product?
Overall, I have no complaints. I am quite pleased with the outcome, as it delivers highly valuable information for our organization. It plays an active role in helping our marketing and sales teams make timely connections and establish important contacts.
What problems is the product solving and how is that benefiting you?
Demandbase supported our transition to account-based marketing and enabled us to reach the specific accounts we were interested in, no matter where they were online, using a variety of ad formats.
It is very well thought out and designed to adapt to all needs
What do you like best about the product?
Overall, this tool has significantly enhanced the quality of my sales strategy, and its automation features have saved me a considerable amount of time. Running email campaigns is seamless, and it offers all the functionalities that a lead generation team requires. I also appreciate the multi-channel outreach capabilities.
What do you dislike about the product?
I would appreciate it if more templates were available, especially for when a prospect clicks. Additionally, I wish the exported data would download instantly, as there can occasionally be a slight delay.
What problems is the product solving and how is that benefiting you?
We've been able to schedule more meetings with our potential clients, saving me a lot of time and effort. It's allowed us to optimize our communication efforts, and the improved productivity has helped our team.
Demandbase One Keeps Getting Better
What do you like best about the product?
It seems like every few months there's new functionality to use/learn about, so the platform has grown along with us on our ABM journey.
What do you dislike about the product?
Learning new functionality does come with a pretty constant learning curve, which can be frustrating, but the platform is usually very intuitive (once a feature is out of beta anyway).
What problems is the product solving and how is that benefiting you?
The big one is of course the de anonymysation of traffic at the account level, and the ability to personalize experiences based on selected parameters. We sell into a LOT of different industries so our site content is often trying to be everything to everyone and isn't super effective as a result.
Demandbase One has been an insightful tool.
What do you like best about the product?
Demandbase One is constantly improving, with new integrations and useful features being added regularly. I appreciate how the platform keeps evolving to meet users' needs.
What do you dislike about the product?
The platform can be a bit confusing to navigate at times, particularly when new areas are added.
What problems is the product solving and how is that benefiting you?
Demandbase One is providing digital display advertising on websites that Google Ads does not advertise on. We are able to specifically target customers and get lots of data on users on our website and blog.
The ABM certification was great. Very tactical and infoformative. It was a framework that I can use.
What do you like best about the product?
Buying groups are a great feature and the reporting.
What do you dislike about the product?
Need more enablement on how to best use the platform
What problems is the product solving and how is that benefiting you?
How to build buying groups
THE BEST
What do you like best about the product?
Integrates with everything, has changed how we go to market
What do you dislike about the product?
Nothing I can think of. I like it so much we use it all the time. Support is easy
What problems is the product solving and how is that benefiting you?
More awarenss of our GTM
Demandbase is our everyday tool!
What do you like best about the product?
The functionality and ease of use and features.
What do you dislike about the product?
Not much i can think of hoestly. Pretty seamsless.
What problems is the product solving and how is that benefiting you?
Demandbase allows us to quickly develop account lists for advertsing along with the recommended optimizations.
A powerful ABM platform for mature teams — but with a steep learning curve
What do you like best about the product?
Demandbase One is one of the most complete ABM platforms in the market. The quality of intent data and the precision in identifying and prioritizing target accounts are impressive. It helps align marketing and sales around the same goals and provides a clear picture of where to focus efforts. I also appreciate how it integrates well with Salesforce and HubSpot, making it easier to operationalize ABM strategies at scale.
What do you dislike about the product?
The platform can feel overwhelming at first. It takes time, training, and internal alignment to get the most out of it. The interface is not always intuitive, and setting up dashboards or automations can require technical expertise. Pricing is also on the higher side, which makes it more suitable for enterprise-level teams with dedicated resources.
What problems is the product solving and how is that benefiting you?
Demandbase One helps bring focus and alignment between marketing and sales by identifying which accounts are most likely to convert. It solves the challenge of wasted effort on low-intent leads by surfacing the companies that are actively researching or showing buying signals. The platform’s intent data and account insights help us prioritize outreach, personalize campaigns, and measure engagement in a more strategic way. As a result, we’ve been able to improve pipeline quality, shorten sales cycles, and strengthen collaboration across teams.
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