Demandbase
DemandbaseReviews from AWS customer
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A game-changer for your GTM motion and organization alignment
What do you like best about the product?
We have onboarded ABM/ABX Cloud a year ago and it is now at the core of all of our sales and marketing processes!
Demandbase One has made a major difference for us by improving:
- sales and marketing alignment by providing a single source of trust
- visibility into the unknown (anonymous website visits, intent data, campaigns impact...)
- business intelligence on accounts that are in-market
- marketing spent efficiency with targeted adverts campaign and orchestration functionality for alignment across all platforms
A very important point to mention as well is the fantastic support we are receiving from Demandbase in our journey. Our CSM is very resourceful, and the technical support has always provided very fast and to the point solutions to address our issues. Last but not the least, and maybe what surprised me the most as a user of the platform, is the knowledge-sharing attitude from Demandbase marketing team, all of this what new to all of us and they have been very keen on sharing best practices, playbooks, templates etc.
Demandbase One has made a major difference for us by improving:
- sales and marketing alignment by providing a single source of trust
- visibility into the unknown (anonymous website visits, intent data, campaigns impact...)
- business intelligence on accounts that are in-market
- marketing spent efficiency with targeted adverts campaign and orchestration functionality for alignment across all platforms
A very important point to mention as well is the fantastic support we are receiving from Demandbase in our journey. Our CSM is very resourceful, and the technical support has always provided very fast and to the point solutions to address our issues. Last but not the least, and maybe what surprised me the most as a user of the platform, is the knowledge-sharing attitude from Demandbase marketing team, all of this what new to all of us and they have been very keen on sharing best practices, playbooks, templates etc.
What do you dislike about the product?
When you have several segments with differentiated ICP and sales cycles having a unified view on journey stages doesn't really help where an account is for a specific segment (it can be a MQA for product A but in the aware phase for product B). This is something that is on Demandbase's roadmap so that should hopefully help us be even more relevant with our marketing and sales outreach.
Being based in EMEA, I would also like to see a better data coverage, non-english keywords support, and easier way to set up filters out of Geo location for intent signals and website visits.
Lastly, so far we can only target the account at large for ads campaigns, I would love to be able to target only specific persona or department (both known and unknown contact) to make our adverts campaign more zero-waste.
Being based in EMEA, I would also like to see a better data coverage, non-english keywords support, and easier way to set up filters out of Geo location for intent signals and website visits.
Lastly, so far we can only target the account at large for ads campaigns, I would love to be able to target only specific persona or department (both known and unknown contact) to make our adverts campaign more zero-waste.
What problems is the product solving and how is that benefiting you?
Demandbase is helping us in so many ways, but I think the key benefits for us are on the account intelligence and the sales and marketing alignment side of things. Demandbase also helps us do the heavy lifting in building awareness for our brand and solutions by focusing on the accounts that matter the most.
Great functionality!
What do you like best about the product?
The ability to see which end-users are hitting your company website, down to the offering set they're looking at.
What do you dislike about the product?
Maybe only that you can't identify the actual user personnas that are viewing the offerings.
What problems is the product solving and how is that benefiting you?
Demandbase report (Weekly) and search function allow reps to identify top prospects for more effective outreach.
Great experience with Demandbase
What do you like best about the product?
Demandbase is used for many functions in our organization from ABM to sales outbound. It gives us great account insights, reports, and helps our SDR team with personalization. Our average user adoption is high, and it is easy to work with the Demanbase team to get it set up and optimized.
What do you dislike about the product?
The only thing I dislike about the platform is there is so much to know and learn, it takes a lot of time to figure things out. But the support team is great on making recommendations if needed.
What problems is the product solving and how is that benefiting you?
It is helping our sales and sdr teams with outbound prospecting, account intelligence, account proritization, it allows our new reps to get up to speed very quickly, and gives account insights to aid in personalized outreach and customization of out ABM programs and content.
Demandbase transforms marketing efforts, making the unknown known. Can't recommend enough.
What do you like best about the product?
Demandbase is the one-stop shop for insights into accounts and the contacts that make up the buying committees within these accounts. Without using Demandbase and the insights the tool provides, you are blindly spending marketing dollars.
What do you dislike about the product?
Demandbase could be more action-oriented, serving up digestible data that the average marketer can quickly interpret and set into motion within their campaigns. Right now the expectation is that a marketer wears a strong data hat.
What problems is the product solving and how is that benefiting you?
Demandbase enables us to "make the unknown known," by bringing net new accounts to us that are showing intent for our products and solutions, competitor products and solutions, or researching topics that align to our solutions. Demandbase brings clarity and in depth knowledge of how our target audiences and the acounts within them research and purchase solutions, so that we can engage in the conversation earlier and anticipate their needs and interests.
We lean on Demandbase to help us best understand our audiences through the insights and data points provided aligned to our account lists. We utilize intent data to inform the content we create and the audiences we market to, as well technographic data to craft targeted and highly relevant micro-segments.
We lean on Demandbase to help us best understand our audiences through the insights and data points provided aligned to our account lists. We utilize intent data to inform the content we create and the audiences we market to, as well technographic data to craft targeted and highly relevant micro-segments.
DemandBase as an SDR
What do you like best about the product?
Demandbase gives users a new look at insights, engagements, and intent. The combination of all these things elevate the prospecting/outbounding portion of a sales job.
What do you dislike about the product?
Honestly there's not much. I think the only thing I could mention is that, if I understand correctly, the viewers/prospects have to be sync'd into your CRM if you'd like to see at an individual level who is researching your company.
What problems is the product solving and how is that benefiting you?
It is supporting the prospecting, qualifying, and outbonding stages of sales. I've realized that I am more efficient and productive with who I am reaching out to and how I am reaching out to them.
Most spontaneous and tranformational tool for marketing and sales data
What do you like best about the product?
I like its dashboard and the UI, are so unique, and everything is arranged correctly and showcased in the best way. Its tracking feature is fantastic; it helps you keep an eye on every account and what is being done in this, and keep track of the communication with clients. The software also allows you to manage and store the content of your account. Its unique tools and features help you find the most genuine customers, and you can contact them, allowing you to target more and more audiences toward your business.
What do you dislike about the product?
The software does not support integrating or importing customers' contact details from other-party applications, i.e., you cannot integrate third-party applications easily. Sometimes due to heavy data imported into this software, the processing and workflow speed of this software gets affected.
What problems is the product solving and how is that benefiting you?
All purchase and accounts data management has been easier with this software. Our accounts management staff is using it, and they are happy as they can complete their tasks on and on time, and this software is saving a lot of their time for doing other beneficial work for our company.The software and its features are more helping in focusing on the sales.
Demandbase is an excellent tool for B2B monitoring and targeting.
What do you like best about the product?
Demandbase features a clean interface through which to deftly track how accounts are engaging with your website. As an administrator, it is very easy to set up unique views for all of the individual stakeholders and groups in your organization. Generated insights are clean and simple to understand, and the number of integrations with other systems makes Demandbase a plug-and-play part of your stack.
What do you dislike about the product?
The reporting interface could stand to be a bit more intuitive. There is a fair degree of hunting to be done when learning where the various metrics sit within Demandbase's interface. This could be mitigated if the data export and API connection for Demandbase came at a more affordable rate, but alas, that service bears a significant entry cost and stands outside of the standard license.
What problems is the product solving and how is that benefiting you?
Demandbase solves the classic conundrum of how to best target accounts - the which, who, and how. Through its Orchestration product and easy-to-use selectors, the user can create complex, engagement-driven audiences in a matter of minutes and port them out to every channel needed.
Helping Marketing & Sales teams become more Efficient with Data
What do you like best about the product?
The Demandbase ABM/ABX Cloud was implemented in order to help make the marketing and sales teams more efficient. Because of Demandbase, we have been able to define our ICP, develop key target accounts, distribute those accounts via data, and efficiently market to them. Because of this, we have seen an increase in average deal size and total deals won, a decrease in time to close, and an increase in retention rates.
What do you dislike about the product?
The Demandbase ABM/ABX Cloud requires time to train and implement so be prepared for that. It also requires buy-in from all stakeholders, so make sure to have buy-in and work to consistently train/inform them.
What problems is the product solving and how is that benefiting you?
The Demandbase ABM/ABX Cloud allows us to better understand which accounts to target across marketing and sales. From this, we are able to save time, market and sell more efficiently, and increase retention rates to help grow the business.
DemandBase's increased audience reach
What do you like best about the product?
The most effective approach to engaging individuals The customer support team at Demandbase goes above and beyond to answer our queries, learn about our business, and fix any potential technical concerns. The Platform functions as claimed and has proven essential in giving us a more sophisticated insight into our target audience's motives and activity levels.
What do you dislike about the product?
It might be more focused on sales. Many details are more pertinent to marketers than salespeople—few contacts with particular individuals. Individual accounts make up the remaining.
What problems is the product solving and how is that benefiting you?
Prospecting, acquiring new information, and generating recent conversation and email topics This helps expand prospects, making me more money and allowing me to reach my quota.
ABX Manager Approved
What do you like best about the product?
Everything. I've used Terminus and it is lacking in critical ABM features and capabilities, such as customizable intent keywords, reporting, sales insights, effective advertising, module communication and ABM-knowledgable employees. Demandbase IS the leading ABM platform for a reason - Because they get it. They truly understand ABM principles and best practices, and they built their platform to align with those principles and best practices. They follow ITSMA principles more closely than any other platform and ITSMA is the organization that "invented" ABM. Demandbase is more than just a platform. Demandbase is your ABM strategy partner. Their employees are very knowledgeable; they train sales in ABM best practices which helps them work smarter; they train the marketing team on ABM principles to help them better reach their target accounts, and they help ensure close alignment between marketing and sales. The platform itself is very intuitive and designed with the user in mind. I've also evaluated 6sense and Rollworks and neither company comes close to beating Demandbase, especially when it comes to ABM knowledge and expertise. Again, Demandbase is the leading ABM platform and partner for a reason.
What do you dislike about the product?
Just like any technology, Demandbase isn't perfect. The platform has glitches from time to time, and could use some improvements regarding how it consolidates account records from Salesforce. The inability to pull metrics from intent, engagement and advertising into a single report is frustrating, however I know Demandbase is working on this integration. In addition, the user permissions aren't quite granular enough, which is something else I know they are working on improving.
What problems is the product solving and how is that benefiting you?
Customized intent data - Using our keywords such as products, services and competitors. This is an invaluable feature that should be a priority in any ABM platform. It is incredibly helpful for marketing and sales and helps inform personalized content and advertising. In addition, the pipeline predict and qualification scores are also very helpful, especially for sales, so sales can really focus on the accounts that matter in that moment. Especially when those scores are layered with engagement and intent data. It's a winning formula for success and it's easily seen, accessed, understood and actionable without much effort.
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