Demandbase
DemandbaseReviews from AWS customer
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Worthwhile for targeted prospecting
What do you like best about the product?
I like that it reinforces whether an account is likely/ unlikely based on current engagement. Helps me to prioritise where to go after. Data-driven prospecting is 100% the way forward.
What do you dislike about the product?
I think I don't have my filters set up as well as I should, I haven't seen much enablement since my initial onboarding to the platform so I feel I can probably get more out of it but need to look into it a little more.
What problems is the product solving and how is that benefiting you?
I've realised that I used to spend a lot of time doing outreach that wasn't as targeted and wasn't as prioritised as I could do. With DemandBase, I can prioritise accounts to really focus efforts and hit target at end of the month, while nurturing and warming up the less likely accounts in the background.
Recommendations to others considering the product:
Easy tips and tricks in bite sized content to learn how to better make use of the platform.
Driving Value out of Demandbase
What do you like best about the product?
Seeing current activity from all the accounts in my territory
What do you dislike about the product?
The GDPR info when someone isnt in salesforce they show up anonymous in demandbase and it can be frustrating
What problems is the product solving and how is that benefiting you?
Solving how to book more meetings with prospects
Recommendations to others considering the product:
Great tool to drive more value for your company!
Powerful platform that enables both Marketing and Sales
What do you like best about the product?
I like that we can build dynamic lists based on intent data (in addition to just uploading target accounts). Being able to provide our sales team access to near real-time user activity is incredibly powerful to their prospecting, cross-selling, and up-selling.
What do you dislike about the product?
Sometimes Demandbase's understanding of which accounts has visited your site does not reflect the form conversions matched back to that activity. It will also be great when they have the Microsoft Dynamics integration ready.
I would like more access to conversion and attribution data (automatically - I have to build workarounds today).
I would like more access to conversion and attribution data (automatically - I have to build workarounds today).
What problems is the product solving and how is that benefiting you?
We're empowering our sales team with data for better response rates, and warming up accounts that are then being hit with targeting outreach campaigns. As promised - we are using Demandbase for better Marketing and Sales alignment.
Great Info!
What do you like best about the product?
I like that a report is sent to me regularly, with great info!
What do you dislike about the product?
Sometimes, Demandbase is slow at identifying my accounts.
What problems is the product solving and how is that benefiting you?
Great info easily.
Great for Marketing & Sales
What do you like best about the product?
There are so many features in the platform, it can be overwhelming. Luckily Demandbase's customer success team is amazing! Jonathan is super organized and has made onboarding a breeze. Unlike other platforms, the intent data is keyword-based so you're not limited to selecting phrases from a list of topics. The slack alerts for our sales team have been game-changing.
What do you dislike about the product?
Display ads are tough to get conversions from, and Demandbase's native advertising platform is no exception. These ads are definitely more for branding or influencing over creating MQLs.
What problems is the product solving and how is that benefiting you?
Alerting sales teams of engaged accounts and marketing specifically to our ideal customers are the two main problems we solve with Demandbase. The email snapshots are useful.
Recommendations to others considering the product:
Make sure your sales team is committed to learning the platform.
Great solution for ABM management
What do you like best about the product?
The ability to connect Demandbase to multiple other systems - we can pull data in from a variety of sources to build dynamic and up to date lists to use for our ABM efforts across channels
What do you dislike about the product?
There are some minor things I wish it could do, like supporting more than one series of stages in the Account Journey Builder, that way you could have separate journeys built for different segments (specifically for something like when building them out for customers vs prospects)
What problems is the product solving and how is that benefiting you?
Streamlined marketing efforts across channels. We can deliver consistent messaging to our end users and measure the impact that it has, where previously these efforts would exist in silos. It's much easier to collaborate.
New user
What do you like best about the product?
Pipeline predict is my favorite part of the platform.
What do you dislike about the product?
They do not provide names for who is looking. up the info.
What problems is the product solving and how is that benefiting you?
I can prioritize accounts
Demandbase for BDRs
What do you like best about the product?
I really enjoy the custom reports we have built out, I am able to find prospects easily based on my account territory
What do you dislike about the product?
I dislike the wording and trying to understand the language when someone interacts with the site
What problems is the product solving and how is that benefiting you?
I am able to reach out to accounts that are interacting with our site, but have not yet inbounded, it makes a BDRs like much easier
Campaign Manager that launches campaigns on Demandbase
What do you like best about the product?
The personalization of Demandbase. I like that I can go into an individual account/contact and actually target people according to that, not just a wider data base.
What do you dislike about the product?
I dislike that it does not really have a great call-to-action feature in my eyes. I have had less actually getting the meetings and more just spreading awareness.
What problems is the product solving and how is that benefiting you?
The biggest problem we are solving is personalizing the messaging. Like i previously mentioned, demandbase allows us to target individuals which we value a lot and have found is the main benefit.
Demandbase is a tool I rely on heavily. I spend my first 30 mins of each day with it. Great tool!
What do you like best about the product?
How it shows potential clients/prospects who might be interested in my software.
What do you dislike about the product?
That it shows where the prospected is located vs where the company HQ is.
What problems is the product solving and how is that benefiting you?
Being able to see who might be interested and key words they might be searching that are applicable to my software. This helps navigate conversations.
Recommendations to others considering the product:
I highly recommend it. There is very good intent that helps prospecting efforts easier and you can see who might potentially be interested in your product.
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