Demandbase
DemandbaseReviews from AWS customer
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Great intent tracker.
What do you like best about the product?
The intent and score provided. Is a good start point to initiate an outreach.
What do you dislike about the product?
Better tracking of how is showing intent. Better cookies and tags so the info can be actionable in a faster and more convenient way.
What problems is the product solving and how is that benefiting you?
Good tool to understand potential clients intent signals and behavior around your marketing and information assets.
Recommendations to others considering the product:
It is a great business intelligence and intent tracker for your Sales team. Also can see a good fit for marketing campaigns and tracking that into demand generation.
Continually Improving
What do you like best about the product?
I've been using Demandbase (previsously Inside View) for almost 2 years and I have seen steady improvements in the quality and variety of data they are collecting and providing to us users. It is simple and easy to use, provides extensive data on the customer's infrastructure software as well as employees.
What do you dislike about the product?
I wish they covered the supply chain applications in a little greater detail or granularity and I wish there was more connectivity to Hubspot CRM.
What problems is the product solving and how is that benefiting you?
I use it for target account marketing and to make sure I am communicating with the correct people within my accounts - it also cross references to LinkedIN.
Demandbase helps sales professionals know WHO, WHY, and WHEN to reach out to prospects
What do you like best about the product?
Demandbase helps me as an SDR have better insight into which of my accounts are worth focusing my time and efforts into reaching out to. With hundreds of different accounts I'm responsible for, having statistics available about which accounts are visiting our company site or exploring solutions similar to ours, this tool helps me have the best chance of catching someone at the right time.
What do you dislike about the product?
If an organization is too large, and data is not available about WHO exactly is researching our solution, the data generated by demandbase is seemingly useless. Notably though, this of course is only with some accounts.
What problems is the product solving and how is that benefiting you?
Problems that Demandbase helps me solve include prioritization, shaping of messaging around relevant value drivers, and the identification of interested individuals.
Not The Greatest ABM Experience
What do you like best about the product?
The intent data and engagement data are somewhat helpful.
What do you dislike about the product?
The software seems to lag quite often, which creates frustration if you need to put a presentation together. Some of the insights they provide can easily be duplicated with cheaper software. With this in mind, the price is a bit too expensive for what you actually get.
What problems is the product solving and how is that benefiting you?
Demandbase has helped with our lead scoring, customer engagement, retention, and other key metrics.
Sales Representative
What do you like best about the product?
How it can tell me who has interacted with our product.
What do you dislike about the product?
It is good at showing me a company that has interacted but not a specific person, so I'm never too sure who exactly to reach out to.
What problems is the product solving and how is that benefiting you?
I'm able to solve the problem of knowing which sales clients to reach out to
Account Manager
What do you like best about the product?
I like how it pulls data from different sources to give me the best targets
What do you dislike about the product?
Sometimes there's too much information. Would like more insights on accounts
What problems is the product solving and how is that benefiting you?
I am able to gather information from alot of different sources and reduces my research time
Recommendations to others considering the product:
Yes
Decent ABM Tool
What do you like best about the product?
I love that Demandbase brings data from multiple locations into one place to make it easy to execute on an ABM strategy. The integrations are very helpful to make that happen.
What do you dislike about the product?
It would be great to see better reporting functionality when it comes to the advertising side of things. Right now metrics are pretty basic and not super flexible to work with.
What problems is the product solving and how is that benefiting you?
ABM helps us execute on our accounts-based-marketing strategy to save time by making it easier to maintain and target specific account lists and to keep our sales team and marketing team in sync.
Recommendations to others considering the product:
Consider your entire martech stack and how solid your strategy is before implementing new tools
Great platform for Account Based Marketing
What do you like best about the product?
The interface is user friendly and easy to learn.
What do you dislike about the product?
When running the Targeted ad campaigns, it only shows the account's website URL and not the full name of the account.
What problems is the product solving and how is that benefiting you?
Reaching to a targeted audience.
Super Intuitive & Capable
What do you like best about the product?
The ability to access MAP, CRM, and Demandbase data in a single interface is seriously powerful. The dilemma of having to solve for siloed data is almost completely done away with.
What do you dislike about the product?
I wish there were more filtering for Demandbase data focused on person-level metrics such as Job Function, Job Level, etc. It would also be nice in the Target Audience screen in the campaign setup if it showed the target audience size instead of just an estimate of the spend.
What problems is the product solving and how is that benefiting you?
The biggest advantage is the ability to isolate and market to our target accounts at scale. Having MAP, CRM, and Demandbase data in a single interface with the ability to include dynamic lists in an ABX campaign or execute on other actions is so nice it's hard to understand until you are able to do it.
Recommendations to others considering the product:
It's a great product but your data in your CRM (i.e. account names and website values) needs to be in great shape otherwise account matching with CRM data won't work well.
Great tool for hunting
What do you like best about the product?
A wealth of information is available that I can download. I like being able to easily import a list of accounts and obtain contacts
What do you dislike about the product?
I cannot think of anything that I dislike
What problems is the product solving and how is that benefiting you?
DemandBase is helping me find contacts in my territory based upon list/s that I can uploda or easily type in. I can then export the information and utilize my CRM tools for hunting.
Recommendations to others considering the product:
Great tool for hunting
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