Demandbase
DemandbaseReviews from AWS customer
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Comprehensive platform for ABM
What do you like best about the product?
Simple interface, easy navigation and easy to use as well
What do you dislike about the product?
The platform tends to get slow if your account list is huge. I have been assured that this is getting fixed in the next update.
What problems is the product solving and how is that benefiting you?
We mainly wanted to track activity of our target accounts on our website. Demandbase helps us there greatly.
Great insights about prospects and customers!
What do you like best about the product?
All the data the platform consolidates and how it shows are really good to give us some insights and how to approach customers.
It is easier to start a conversation with your prospects with this info on hand.
It is easier to start a conversation with your prospects with this info on hand.
What do you dislike about the product?
The App has several bugs, the navigation is not the best one. The App does not allow you to open the links in new tabs, this way you need to change the main page every time losing the filters.
What problems is the product solving and how is that benefiting you?
Prospecting! It helps a lot to find "where to fish" in a very assertive way. Because you know what customer and what person to approach based on the topics and page they've been accessing.
It's very helpful and insightful for our company.
What do you like best about the product?
I like the intent data. It is very helpful so cold calls aren't so cold.
What do you dislike about the product?
I dislike there not being contact information. It would be more helpful if Demandbase was more of a one stop shop where I could find contacts as well. But that isn't an issue with demandbase, just something I would like to have.
What problems is the product solving and how is that benefiting you?
I have been able to get more data on contacts that may have intent to purchase our products. I can be more productive rather than just call every school in the world.
Business Dev Rep
What do you like best about the product?
Leads are easy to identify for prospects, shows interactions
What do you dislike about the product?
Can be hard to identify what content they have worked with
What problems is the product solving and how is that benefiting you?
I have identified who is most interested currently within my accounts
Recommendations to others considering the product:
Great for finding contacts.
Place to get useful information
What do you like best about the product?
DemandBase allows us to get intent data. Moreover, it provides this information including company name. All that being said I believe demand base is a good choise.
What do you dislike about the product?
The range of different intent data as well as the fill rate of some columns could be extended. The accuracy of some data is sometimes questioned and could be improved.
What problems is the product solving and how is that benefiting you?
Problems are not being solved by our team. The huge benefit is to get info about potential customers in a timely manner and with personalized massage based on infographic info.
Recommendations to others considering the product:
Try it and see how it works for you. It might be definitely worth giving it a try.
ABX
What do you like best about the product?
Demandbase gives me the ability to focus time and efforts on the accounts that are most likely to convert by providing visibility into where my accounts and contacts are in their buying journey.
What do you dislike about the product?
Some of the data can be difficult to sort through for a salesperson/ clouded by irrelevant data. Some reports are autogenerated but creating custom reports can be time-consuming and confusing.
What problems is the product solving and how is that benefiting you?
Demandbase provides additional actionable data outside of relying on form fills only for leads. I'm able to understand what accounts are interested in my offering without them raising their hand.
Excellent Targeting Capabilities
What do you like best about the product?
Once integrated with our Salesforce and Marketo instances, ABX cloud makes it easy to target specific audiences and accounts based on intent data, journey stages, plus many more options.
What do you dislike about the product?
The platform can be slow to load at times although we do have a high number of accounts in our SFDC instance. I believe they are upgrading servers soon which should improve load times.
What problems is the product solving and how is that benefiting you?
We're able to target accounts with display ads and get meaningful insights such as velocity between journey stages. We are also able to push dynamic account lists to LinkedIn Ads and Facebook Ads.
Great Resource for Prospects Showing and Tailored Messaging
What do you like best about the product?
How it shows the companies and contacts engagement and what they are researching. It is hard to uncover that info and Demandbase makes it much easier and helps to streamline who you should reachingout to.
What do you dislike about the product?
Like any tool, it takes some time to learn. There are many ways to use Demandbase but once you get the hang of it, the UI is easy to work with.
What problems is the product solving and how is that benefiting you?
Helping to find the decision-makers and who is doing the research within a certain company. I am able to tailor my messaging from the content they are researching and it has paid off with more responses.
Demandbase for ABM
What do you like best about the product?
Demandbase has all of the features you would want from an ABM platform and makes it relatively simple to take action in the platform and see improvement.
What do you dislike about the product?
Very little guidance offered from Demandbase around best practices.
They set up our instance incorrectly initially, and we were missing data for several months without realizing.
You cannot see much detail at the campaign-level.
Deamndbase is very opaque about their scoring models, and there is no way to see if changes you make to the model are helping or hurting.
Zero information about common customer journeys.
Bare bones set up is for new business, you need to do your own research for how you'd use this for expansion plays.
They set up our instance incorrectly initially, and we were missing data for several months without realizing.
You cannot see much detail at the campaign-level.
Deamndbase is very opaque about their scoring models, and there is no way to see if changes you make to the model are helping or hurting.
Zero information about common customer journeys.
Bare bones set up is for new business, you need to do your own research for how you'd use this for expansion plays.
What problems is the product solving and how is that benefiting you?
Implementing an ABM strategy as a cultural-shift in our GTM strategy.
We've seen sellers use the product, albeit at a very high level like accounts with pricing page visits.
We've barely seen marketers use it because we do not have an integrated ABM strategy touching all channels, and the ad team that used it didn't see value although may have been due to lack of enablement resources.
We've seen sellers use the product, albeit at a very high level like accounts with pricing page visits.
We've barely seen marketers use it because we do not have an integrated ABM strategy touching all channels, and the ad team that used it didn't see value although may have been due to lack of enablement resources.
Demandbase ABM Platform - Ideal for Hunter Sales Teams
What do you like best about the product?
Provides insights on existing accounts in SFDC as well as outside accounts. Insights can be used to help target meaning messaging and advertising to accounts, AND helps to prioritize what key accounts to focus on.
What do you dislike about the product?
The platform is very comprehensive and thus the interface can be overwhelming initially to many users. But, once set up to make the most meaningful information easier to access and with some hands-on training, the wealth of information is well worth it,
What problems is the product solving and how is that benefiting you?
Helping to target accounts that are more likely interested in our offerings based on intent signals. Advertising platform helps to target these accounts. Dashboards help internal teams gain insights on their target accounts.
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