Demandbase
DemandbaseReviews from AWS customer
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Helpful Insights
What do you like best about the product?
I love that DemandBase offers valuable insight to help me ensure that I spend my time engaging with the right prospects at the right time.
What do you dislike about the product?
The reports are a bit challenging to navigate.
What problems is the product solving and how is that benefiting you?
I've been able to book more meetings with prospects because I'm getting in front of the right people at the right time. It's been one of my favorite tools.
Recommendations to others considering the product:
I find it really helpful!
Great insight into who to target for sales
What do you like best about the product?
I love how easy the website is to use and the data that it provides gives great insights into prospects interests and what they are looking at.
What do you dislike about the product?
There is nothing I particularly dont like about the platform!
What problems is the product solving and how is that benefiting you?
- Who to target
- Interests of your prospects
- Gives me higher quantity contant information
-What marketing media is currently popular on the platform
- Interests of your prospects
- Gives me higher quantity contant information
-What marketing media is currently popular on the platform
Very useful tool for sales strategies
What do you like best about the product?
We used Demandbase information to enrich our CRM, and I liked the ability to add/update & verify information in the core dataset which is unique from other similar vendors.
What do you dislike about the product?
Mapping with CRM needs a bit of an improvement; It's too loose at the moment. Either it shall be controlled from the vendor end, or it shall be controlled at the customer end. Currently, there is no standard mapping mechanism.
What problems is the product solving and how is that benefiting you?
We use Demandbase to form a segmentation strategy; on top of it, we use it to make many data-driven decisions for our global sales teams.
Great experience using both the tool & trainings
What do you like best about the product?
Demandbase allows us to segment accounts in a way we couldn't possibly do without the system. We've seen massive success with our ABM programs since implementing Demandbase.
What do you dislike about the product?
I haven't found anything I dislike about Demandbase.
What problems is the product solving and how is that benefiting you?
Segmenting on data points we weren't able to capture in one place before.
Demandbase helps significantly with SDR Prospecting
What do you like best about the product?
I like that the pipeline predict shows you accounts that are most likely to turn into an opportunity in the next 90days so I can seek out the low-hanging fruit.
What do you dislike about the product?
Sometimes the pipeline prediction score is high, but it does not seem like there is much engagement in the account, so I am unsure if it is always accurate.
What problems is the product solving and how is that benefiting you?
We recently moved to account-based marketing, and it is so lovely to have one platform where we can go to track the health of all accounts.
Recommendations to others considering the product:
Make sure you get thorough training on this product.
SDR
What do you like best about the product?
I like that it helps eme with finding useful leads to contact and that are more likely to speak to me about the product.
What do you dislike about the product?
I dislike that sometimes the leads are not accurate. It hasn't been 100%reliable.
What problems is the product solving and how is that benefiting you?
Business problems are that the leads are not accurate. It hasn't been 100%reliable.
Recommendations to others considering the product:
Make sure the information is more accurate.
Provides lots of great information!
What do you like best about the product?
Demandbase allows you to drill into your target accounts to gain insight on who is looking into what,
What do you dislike about the product?
I find there to be a steep learning curve to access the information you're looking for.
What problems is the product solving and how is that benefiting you?
Understanding which accounts are looking into competitors or looking into solutions to solve challenges for specific departments
Great insights!
What do you like best about the product?
I really like the insights that Demandbase provides. I have a better understanfing of when to reach out to prospects based on when and how they interact with our content.
What do you dislike about the product?
I wish it was more intuitive. There is a little bit of a learning curve, but once you understand it, your prospecting game will be elevated.
What problems is the product solving and how is that benefiting you?
Demandbase has helped me understand my prospects better.
A B2B marketing platform that's only as good as your 1P data
What do you like best about the product?
Analytics dashboard (account highlights, intent, quick cards) provides both sales and marketers alike an easy-to-digest summary of what's going on with key accounts. From a marketer's standpoint, it allows us to understand which users are most engaged, which accounts are showing intent - providing a framework for 1:1 account syncs with sales.
Orchestration and audience management is simple to use, allowing marketers to build audiences for several campaign workflows and ensure users are being touched at the right time, with the right message. The LinkedIn, Facebook, Bing, and next, Google, integrations help sync audiences with their appropriate campaigns and remove the need for direct to publisher uploads.
Orchestration and audience management is simple to use, allowing marketers to build audiences for several campaign workflows and ensure users are being touched at the right time, with the right message. The LinkedIn, Facebook, Bing, and next, Google, integrations help sync audiences with their appropriate campaigns and remove the need for direct to publisher uploads.
What do you dislike about the product?
Adoption is ridiculously low across sellers, and we often hear that the amount of data is overwhelming. Engagement minutes, intent data, etc. aren't always well-accepted criteria for sellers that are managing large Enterprise accounts.
Additionally, activation of such data is a guessing game for reps, and suggested contacts to reach out to are typically C-level execs that are already on their radar.
Additionally, activation of such data is a guessing game for reps, and suggested contacts to reach out to are typically C-level execs that are already on their radar.
What problems is the product solving and how is that benefiting you?
1. Connectivity with sales - through our 1:1 account syncs, we've built a stronger relationship by helping the sales team realize their goals and hit their numbers. The dashboard provides a roadmap for which accounts/users to focus on in any given time.
2. Audience management - this is a major piece from a marketing perspective, allowing our teams to create audiences based on various attributes and intent, and automatically push those audiences to the right campaigns in the right platform.
2. Audience management - this is a major piece from a marketing perspective, allowing our teams to create audiences based on various attributes and intent, and automatically push those audiences to the right campaigns in the right platform.
It's an OK ABM tool. One of the top ones.
What do you like best about the product?
Their pixel tells you which companies are visiting your website. You can group companies into lists that could be used to run display ads and push them for LinkedIn ads as well.
What do you dislike about the product?
You have to manually log in to the platform each and every day. Sometimes that doesn't work. Also, it loads pretty slowly, which makes it hard to do any work. You have to set up and define the qualification criteria manually. There's an overwhelming amount of fields available once you integrate your 1st-party data.
What problems is the product solving and how is that benefiting you?
We need to go after particular sets of companies in various industries and hit them with some ads before the SDR's reach out. We've been able to show attribution for deals.
Recommendations to others considering the product:
Make sure your segmentation strategy is well-defined before onboarding the platform. As Demandbase themselves say, you can't buy your way out of not having a proper ABX strategy in place.
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