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Demandbase

Demandbase

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1,644 reviews
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    Kirk M.

Very powerful tool for ABM insights, helps me stay ahead of the curve!

  • March 04, 2022
  • Review provided by G2

What do you like best about the product?
Unified Dashboard - gives the perfect view of likely to unlikely buyer's intent based on key phrase word searches your target accounts are looking at.
Searching by period - get the most up-to-date insights based on the weekly activity of prospects.
Salesforce and slack integrations - get direct insight on target accounts into a daily chatbot without the need for manual searching
What do you dislike about the product?
navigating back and forth between the tabs once an account is selected can often kick you to the main page instead of back to the tabs option. Minor bugbear, but I can live with it.

Sometimes when in salesforce, if you use the chrome extension, it doesn't take you to the account page. Instead, it loads you into the dashboard, and you will have to close the page and try again.
What problems is the product solving and how is that benefiting you?
It has reduced research time on prospect accounts. I can now personalize messages and pitch content based on a company's search activity. Using a suggestive pitch, "you may find this useful" has landed me several conversations/meetings without being viewed as "big brother" watching from the sidelines waiting to strike, all about feeling that synergy.
Recommendations to others considering the product:
For extensive ad campaigns, make sure you get the personalization module.


    Information Technology and Services

Great content - clunky UI

  • March 04, 2022
  • Review provided by G2

What do you like best about the product?
The content and intel provided is helpful
What do you dislike about the product?
Navigating the user face can be clunky and slow, the intel isn't overly clean.
What problems is the product solving and how is that benefiting you?
I am establishing the level of interest a company has and whether or not to pursue those prospects.
Recommendations to others considering the product:
Find out what you need it for and get required training. It's informative but you need to know what information is relevant and accurate


    Martijn H.

Great solution for insights & forecasting

  • March 04, 2022
  • Review provided by G2

What do you like best about the product?
Great tool for not only gaining insight on who's interested in our company but also fantastic to use as a revenue forecasting tool.
What do you dislike about the product?
Sometimes the workflow is a bit confusing, there are so many options that it's quite hard to navigate to my desired views and reports.
What problems is the product solving and how is that benefiting you?
I can now forecast pipeline more accurate plus I can reach out to individuals who actively show interested in our operations.
Recommendations to others considering the product:
Trial it, see the power it has and you'll be sold.


    Telecommunications

Demandbase for target account identification and progression

  • March 04, 2022
  • Review provided by G2

What do you like best about the product?
Easy to identify new target accounts within the total addressable market, based on behavior and purchase intent.
What do you dislike about the product?
Not very easy to use without a Salesforce Integration.
What problems is the product solving and how is that benefiting you?
We use Demandbase to identify, monitor, and advertise to accounts we find in the total addressable market within Demandbase. The sales team gets daily notifications of activity on their target accounts.
Recommendations to others considering the product:
Salesforce integration facilitates setup and administration.


    Information Technology and Services

Demandbase is great!

  • March 04, 2022
  • Review provided by G2

What do you like best about the product?
The team we work with at DB really cares about our success. It's nice to have so much support executing campaigns.
What do you dislike about the product?
Very little. Maybe in the UI to continue to innovate on it being as intuitive as possible.
What problems is the product solving and how is that benefiting you?
ABM targeted efforts with our sales team. We have been able to see accounts that we would never have been able to before. It helps our business spend our time on the right accounts.
Recommendations to others considering the product:
Utilize all of your resources to make the most out of the tool!


    Information Technology and Services

Demandbase provides great intel on what accounts to target for maximum return

  • March 04, 2022
  • Review provided by G2

What do you like best about the product?
Prospects, contact names and their intent (keywords).
What do you dislike about the product?
Sometimes the contact details are missing would be good if DB could integrate with third-party tools to pull this info instead of just relying on SFDC/CRM tools.
What problems is the product solving and how is that benefiting you?
Gauge prospect interest, identify which prospects to target and the contacts to target to make the best out of cold calls/emails. Maximize return on efforts put in by team.


    Computer Software

Easiest way to navigate leads in all the noise of lots of data.

  • March 03, 2022
  • Review provided by G2

What do you like best about the product?
Demandbase makes it easy to drill down from an account level to an individual, helping you to know where to target as opposed to spending hours trying to find the right people
What do you dislike about the product?
It's a very powerful platform and has lots of functionality that is hard to keep up with
What problems is the product solving and how is that benefiting you?
Time spent trying to find the right contacts/leads has been significantly reduced by having a 360-degree view of all my accounts. I would recommend Demandbase to anyone working large accounts.


    Information Technology and Services

Demandbase is very helpful

  • March 03, 2022
  • Review provided by G2

What do you like best about the product?
Being able to view the hot leads and popular search terms
What do you dislike about the product?
Having to sift through all of the anonymous profiles
What problems is the product solving and how is that benefiting you?
Finding contacts who are viewing our contact that doesn't reach our SFDC threshold


    Elizabeth R.

Great platform for kicking off AI powered marketing and sales efforts

  • March 03, 2022
  • Review provided by G2

What do you like best about the product?
Demandbase is a great product for gaining visibility on your target accounts. The intent data is especially useful for understanding what potential customers are looking for and interested in.
What do you dislike about the product?
I dislike that the product is sometimes slow and sometimes misses important sales data and not as intuitive to use as we would want. I also feel that the support is not as strong as it should be.
What problems is the product solving and how is that benefiting you?
Demandbase helps understand intent data in a way we would not have been able to know on our own. It is always interesting to see cometitive intent as well. Demandbase also helps understand our most engaged contacts and fuel marketing efforts to push potential targets across the finishline.
Recommendations to others considering the product:
Do your research and ask many questions. Ask for the support you need


    Banking

Demandbase ABX and Advertising Plataform

  • March 03, 2022
  • Review provided by G2

What do you like best about the product?
The customer success team at Demandbase works really hard to help us out and understand our unique needs, as well as to handle any technical inquiries or issues we may have. The Platform itself is solid and is very useful in helping us get a more 3D view of our target prospects as far as their intent and ongoing engagement.
What do you dislike about the product?
We have not yet integrated Demandbase with Salesforce, which creates several shortcomings. Demandbase can be laggy or downright slow at times (especially in the afternoons ET). Some settings don't "stick" between views.
What problems is the product solving and how is that benefiting you?
Demandbase has provided us another channel by which to reach our targets. We've seen good lift metrics. It has enabled us to help sales narrow down their targets to those further along in the buyers journey.