Demandbase
DemandbaseReviews from AWS customer
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My SDR and Sales Teams love it!
What do you like best about the product?
I love that we can run lists and reports based on companies' existing tech stacks, keyword search and intent, and also locate companies that fit our Ideal Customer Profile that we had zero insight into previously. This intel has allowed me to laser focus on my DemandGen strategy.
What do you dislike about the product?
Slack alerts for "persons lists". Reps want that the most.
What problems is the product solving and how is that benefiting you?
Identifying companies' existing tech stacks, keyword search and intent, and also locating companies that fit our Ideal Customer Profile that we had zero insight into previously. This intel has allowed me to laser focus on my DemandGen strategy. I am trying to solve the brand awareness issue for all those unaware yet fit our ICP. And I am also looking to solve is referring prospects to pertinent content based on their webpage visits.
Recommendations to others considering the product:
no
Easier deployment, less expensive to stand up
What do you like best about the product?
Demandbase is easier to implement than other ABM solutions like Marketo
What do you dislike about the product?
Although it offers customizable reporting, the setup & standardization of reports may require staff and time
What problems is the product solving and how is that benefiting you?
Realtime alerting and interest of targeted companies for better marketing and higher conversion
Useful Tool for Tracking Key Accounts and Targets
What do you like best about the product?
The engagement data I find to be the most useful, often in my position I send out several prospecting emails with no responses. Understanding who is engaging with the emails is pertinent to know what is working and what isn't. Allows for better content in emails or feedback on included content.
What do you dislike about the product?
The email snapshots often are too busy and difficult to decipher from a smartphone. Refining the formatting for emails would be an improvement in this area. Also sometimes emails show engagement when there hasn't been any.
What problems is the product solving and how is that benefiting you?
Solving how to target the right individuals within an organization. Continuous feedback on who is opening my emails and what accounts should be targeted more than others.
Demandbase ABM/ABX
What do you like best about the product?
I like that for all of my assigned accounts, Demandbase gives me weekly updates of engagement in those accounts, helping me identify critical prospects engaged in my companies information.
What do you dislike about the product?
If a prospect is not in your CRM, for instance, Salesforce, there is no way to identify the opportunity to engage in your company's information. So that data is useless, and you cannot see anything but the title.
What problems is the product solving and how is that benefiting you?
The critical problem that I'm solving in my organization is using Demandbase to organize from high engagement minutes to low activity and I work those from top to bottom.
Recommendations to others considering the product:
Consider Demandbase when keeping up with engaged prospects.
Demandbase ABM
What do you like best about the product?
Detailed, shows what prospects and accounts have engaged with, shows for the most part what specific person engaged with what piece of ABM and gives a inroad to prospecting
What do you dislike about the product?
the time to notify, some accounts and MQA's are populating days after actual engagement and it does not necessarily fully reflect exactly what prospect was looking into
What problems is the product solving and how is that benefiting you?
Problems solved are account based marketing and prospecting, client and customer engagement, prospect marketing engagement. What i have realized is there could be some better integration directly into a platform such as Outreach and an easier way to integrate into Salesforce
Effective tool for finding old accounts that got lost in the shuffle
What do you like best about the product?
lots of options for reports and insight.
What do you dislike about the product?
it's a lot of information all at once so sometimes it can be hard to navigate where exactly you need to be looking for different things
What problems is the product solving and how is that benefiting you?
We're finding more leads that were lost and that is leading to some opportunities that likely wouldn't have been there
Great platform for marketers
What do you like best about the product?
I feel more supported than ever by my marketing team (as a salesperson). I've already booked several meetings from the insights within the platform. I also like the way the data is visualized for consumption.
What do you dislike about the product?
I wish that it was more friendly to sales. A lot of the data is for marketers...as a salesperson it's not really actionable. Only seeing specific people a small percentage of the time. Everything else is account-based.
What problems is the product solving and how is that benefiting you?
Understanding who is in market to purchase solutions like ours is a big value add. Also understanding my target account list as a "heat map" that can guide me in the right direction with my prospecting efforts.
Invaluable
What do you like best about the product?
ease of use and provides useful insights and actionable intel
What do you dislike about the product?
lower granular data and fixed reports that don't need filters
What problems is the product solving and how is that benefiting you?
new prospects
Like it a lot
What do you like best about the product?
Seeing keyword intent + engagement at the account level is helpful. It's most exciting when attributed to an individual - very powerful for prospecting.
What do you dislike about the product?
-sluggish
- hard to tie to an individual
- UI is a bit unintuitive
- hard to tie to an individual
- UI is a bit unintuitive
What problems is the product solving and how is that benefiting you?
- identify hot leads
InsideView Delivers
What do you like best about the product?
It's very user friendly and easy to use.
What do you dislike about the product?
Sometimes there are missing pieces of info like email or phone number. But the data is still high quality.
What problems is the product solving and how is that benefiting you?
Getting the right contact information and using the Daily News Feeds to help my customers win new business.
Recommendations to others considering the product:
My advice would be that you sign up today and take advantage of their resources. I wish I would have had this 5 years ago. - Ricco
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