Demandbase
DemandbaseReviews from AWS customer
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Demandbase is a strong platform amongst the B2B players - its easier to use and streamline campaigns
What do you like best about the product?
The Database tab - where we are able to create audiences in different ways for targeting.
What do you dislike about the product?
Creative management & reporting - Wish it was more robust and that we were able to pull creative reporting by campaign and edit creative after they have been uploaded!
What problems is the product solving and how is that benefiting you?
Reaching target audience in a more efficient manner, being able to pull different metrics where we are unable to do this on other platforms. Performance has improved quarter over quarter!
Unlock the data behind your ABM strategy
What do you like best about the product?
It makes using Salesforce and managing all the leads and data attributed to those leads a lot easier to use. Before DemandBase, not only was it a guessing game as to which accounts we were targeting even had interest but cleaning up those accounts was also a pain that is now being solved.
What do you dislike about the product?
There's a bit of learning involved and making sense of it all, especially when using it with Salesforce. It's not necessarily a bad thing, but if you're not used to this system, it can be a lot and be off-putting at the beginning.
What problems is the product solving and how is that benefiting you?
As I mentioned above, being able to consolidate in a way all the data we have in Salesforce and make sense of our accounts is crucial. Time will tell how much more effective we will be, but it's a good start.
Narrie Moye, my Strategic Account Consultant ensures my teams experience is always awsome!
What do you like best about the product?
I'm frequently faced with customers that don't even know we exist before helping them understand why our solution is a fit. Finding strong contacts willing to have a conversation is a breeze with the tools and intelligence I have now. With these tools, I'm able to transform industry and even create new industries.
What do you dislike about the product?
I would like to see more ability to suppress searchable filters like job titles upon finding the contacts within the customer profiles I'm searching. There are always more people than I can handle in the results for my ideal customer profiles.
What problems is the product solving and how is that benefiting you?
For what I'm looking for, it's even better than Zoom Info! Accessible, fast, and very well-equipped features. I'm driving business where it hasn't previously existed with technologies that most haven't considered incorporating into their workflows. This creates many barriers to strong engagement before getting my first at bat. The tireless research I usually have to do online is all in one place with these tools.
Recommendations to others considering the product:
It's a state-of-the-art solution and gets better every day. Additionally, the Support is best in class.
Demandbase ABM Cloud has been great for our team and clients
What do you like best about the product?
We like Demandbase because of it's ease of use without sacrificing the ability to run highly targeted and effective campaigns. We use all aspects of Demandbase for our various clients.
What do you dislike about the product?
I do not have any notable dislikes with the Demandbase product.
What problems is the product solving and how is that benefiting you?
We have seen increased lift, improved sales velocity and higher revenue with our clients, as well as improvements in other metrics like time to first meeting, likelihood of meeting, etc.
HP SPTS Review of Demandbase Sales Intelligence Cloud
What do you like best about the product?
InsideView Insights and Target have been instrumental in helping my sales team find people that they would not otherwise be able to find, use that information to reach out to them and potentially get new sales. It integrates very seamlessly with our CRM system, which makes it even better. The company research and connections are extremely helpful.
What do you dislike about the product?
Can't find a person by typing in their email and then having it find the person connected with that email in the greater database, so we can double-check for example, if a lead we got from a person that is using Gmail, is really from P&G, but they did not want to use their P&G email, or it came from LinkedIn, and their personal email is what is attached to the lead.
What problems is the product solving and how is that benefiting you?
We are finding contacts. Networking. Finding new leads. Sorting information that is relevant to the sales team. Getting market information. Being able to help grow leads, contacts, and sales to our partners, which ultimately helps us.
Demandbase provides great data-driven ABM insights and services
What do you like best about the product?
Attentive and helpful customer service, the platform is easy to navigate and use. Dashboards, reports, and setting-up of things in the platform are seamless. New features in the platform are great
What do you dislike about the product?
Slow loading times, errors popping up when trying to launch campaigns and am unsure what the error means. Learning curve for some new features
What problems is the product solving and how is that benefiting you?
ABM advertising for clients. Demandbase helps us learn what our target accounts' activities and behavior are. We have found many great insights and analytics into our target accounts. Ability to run different types of campaigns/search different audiences has been very beneficial to us and our clients
Recommendations to others considering the product:
Get a platform tour and take the demandbase training courses
Easy & Effective
What do you like best about the product?
I like the layout of Demandbase as well as all of the reps on our team. They are quick to respond and always take care of issues with immediacy.
What do you dislike about the product?
Occasionally the platform has run slowly, but after reaching out to the reps this gets resolved quickly.
What problems is the product solving and how is that benefiting you?
Account Based Marketing - a huge benefit is that you can use targeting account list in your campaigns.
This firm-level view is gold and the Demandbase Customer Success team goes the extra mile for us!
What do you like best about the product?
I appreciate how the Demandbase Customer Success team goes the extra mile to help us find new nuggets of gold we can mine from this platform.
What do you dislike about the product?
We haven't easily gleaned data yet on users with under 10 visits to our site, to help us improve our first-time user flow.
What problems is the product solving and how is that benefiting you?
I can immediately see which large firms are power users which helped me in the process of developing user personas.
Makes smart marketing easy
What do you like best about the product?
We can pull in engagement data from different activities (advertising, website visits, Intent, etc.) and generate a single view of our target accounts. This enables us to make good data-driven decisions and execute more impactful tactics because we are able to align the right message with the right accounts at the right time.
What do you dislike about the product?
Some capabilities are only available if you purchase additional 'modules' of the tool. So just getting a Demandbase license doesn't give you access to everything.
What problems is the product solving and how is that benefiting you?
We are eliminating the manual work of pulling data from different sources and building the customer journey. We are also able to prioritize in-market accounts.
Leverage for Tons of Insight
What do you like best about the product?
There is so much data contained within the system, and the multitude of features available makes it all easy to access and decipher. After the onboarding period, we were able to navigate the tool and find what we were looking for quickly and can now even uncover things we hadn't thought of previously.
What do you dislike about the product?
When we first got into the system, it was a bit overwhelming to try and figure out how to make the best use of the analytics and reporting features. This is partly due to the Salesforce integration. The platform will pull any and all info from Salesforce, which is great because you have a lot of options for data but can also uncover any data issues you may have lurking there.
What problems is the product solving and how is that benefiting you?
We have been more able to connect our ABM efforts back to revenue in a clear and concise way utilizing this tool. It makes tracking the customer journey easier for us.
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