Demandbase
DemandbaseReviews from AWS customer
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Helpful
What do you like best about the product?
What's best about Demandbase is it's ability to tell me which accounts are most likely to purchase as well as their engagement. Best is it's ability to at times provide me specific names of people that were accessing our resources.
What do you dislike about the product?
Basically, however, its capabilities are limited. While it shows you names of certain engaged individuals sometimes it doesn't always and in a large organization only knowing that the account is engaged without individual names limits your ability to target specific individuals.
What problems is the product solving and how is that benefiting you?
Demandbase allows me to reach out to the right accounts and the right people that are most likely to give me a return on the investment of my time doing outreach.
Recommendations to others considering the product:
I would recommend giving DemandBase a shot.
Intelligent tool, good results
What do you like best about the product?
Demandbase is easy to use and provides very relevant information for our sales department to use. It is a tool that sheds light on what our prospects are interested in
What do you dislike about the product?
There does not appear to be an easy way to filter out companies that I am not interested in. For example, if there was a way to remove company B from the enagement list and just look at company A, and companies C-Z..that would be awesome
What problems is the product solving and how is that benefiting you?
I am solving the problem of trying to learn what the pains and problems of my customers are. Have realized the benefit of being in-tune with the things they are searching
Solid Reporting!
What do you like best about the product?
Real-time marketing updates through the DemandBase Marketing filter
What do you dislike about the product?
There isn't anything that sticks out to dislike. A solid platform!
What problems is the product solving and how is that benefiting you?
I'm able to see who is interacting with my content, which allows me to reach out and connect with my prospects efficiently.
Recommendations to others considering the product:
Update it frequently to see updated results
Great Potential
What do you like best about the product?
When Data is cleaned up, the tool can provide compelling insights towards buyer intent.
What do you dislike about the product?
If there are duplicates in the system, or if contact information is not entirely up to date, the results can be misleading.
What problems is the product solving and how is that benefiting you?
Buyer intent levels
InsideView is cool!
What do you like best about the product?
It is easy to navigate through and not a confusing dashboard or confusing visuals.
What do you dislike about the product?
Sometimes the information is not always 100% accurate.
What problems is the product solving and how is that benefiting you?
I am solving the problems of getting info on what people are looking up regarding analytics
Demandbase meets several ABM use cases, but is not a one-stop shop for an entire ABM program.
What do you like best about the product?
Demandbase advertising has been a highlight for our ABM program. Historically, we have relied on DSPs that are not account specific, so there is value in ensuring that display ads are targeting the right accounts. This is worth the sizeable CPM upcharge, relative to a network like GDN.
Demandbase advertising is also transparant when it comes to its display inventory and will show you mock ups of where your ads are being placed.
The weekly email reports that are sent to sales is also a valuable feature. AEs, BDRs, and CSMs that use these reports have extra data in their pockets to have better conversations with our top accounts.
Demandbase advertising is also transparant when it comes to its display inventory and will show you mock ups of where your ads are being placed.
The weekly email reports that are sent to sales is also a valuable feature. AEs, BDRs, and CSMs that use these reports have extra data in their pockets to have better conversations with our top accounts.
What do you dislike about the product?
Demandbase runs slowly for us. At times, we are completely unable to load reports or dashboards, regardless of what browser we use or what network we are on.
Demandbase probably exaggerates its advertising influence. The concept of "Accounts Reached" and "Accounts on Site" glosses over the causal relationship ads actually have in key buying centers at a company.
Demandbase probably exaggerates its advertising influence. The concept of "Accounts Reached" and "Accounts on Site" glosses over the causal relationship ads actually have in key buying centers at a company.
What problems is the product solving and how is that benefiting you?
We have a few core use cases:
1) To target accounts in display to introduce our brand
2) To arm sales with account activity in an easily digestible way
3) To tap into audience attributes like "intent surges" that would be costly to obtain outside of Demandbase.
1) To target accounts in display to introduce our brand
2) To arm sales with account activity in an easily digestible way
3) To tap into audience attributes like "intent surges" that would be costly to obtain outside of Demandbase.
Saves a lot of time
What do you like best about the product?
The contact information finder is incredible
What do you dislike about the product?
Not immediately apparent how or why it's useful
What problems is the product solving and how is that benefiting you?
Finding contact info for sales prospects becomes way faster and easier.
Inside view is a very good and user friendly site for prospecting.
What do you like best about the product?
Office numbers and accurate company location address, as per the specification of the projects.
What do you dislike about the product?
Nothing as if now all good as per the site is very user friendly .
What problems is the product solving and how is that benefiting you?
Helps to solve all types of issues as per the projects
Demandbase Collibra review
What do you like best about the product?
I like the intelligence it provides on lead tracking and how it shows exactly what content they viewed, for how long, and from where.
What do you dislike about the product?
I do not like the navigation or the UI/search functionality.
What problems is the product solving and how is that benefiting you?
I am using DemandBase to get account based intelligence on leads, and what content they are viewing and interested in in order to inform my messaging. I have realized higher response rates due to this.
Great ABM Software
What do you like best about the product?
Demandbase is an excellent software for Account-Based Marketing; I honestly don't know what we would do without it. The advertising platform, account journeys, analytics/engagement, intent, and Orchestration platforms have been crucial for building a seamless program. They are continually improving the platform and coming out with new content and educational events. But most of all, I would say that the people at Demandbase have made all the difference. Our customer service rep is incredible. They are always willing to hop on a call to answer a question, meet with a consultant, train BDRs; you name it. It's very much a partnership. The IT team has also been responsive and helpful whenever I've had an issue.
What do you dislike about the product?
As of now, the website personalization module is not the best. It has minimal features compared to other website personalization software. It isn't easy to A/B test or track success.
What problems is the product solving and how is that benefiting you?
By using the engagement and intent data, we can easily see what companies are our best targets right now and what topics they are most interested in. Orchestration automates so many things I have done manually, which helps us scale. Plus, we can target specific companies with ads across the internet.
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