Demandbase
DemandbaseReviews from AWS customer
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Love building campaigns in Demandbase!
What do you like best about the product?
The advertising function and building ad campaigns. I like the ease in which you can build a new campaign, determine your audience, spend, geo, etc. It's intuitive and easy to learn since it walks you through each step of the campaign set up. I was worried about the time it would take to learn a new tool but it was very straight forward and user friendly. We were able to launch new campaigns in no time.
What do you dislike about the product?
Speaking about the advertising function specifically (although I know this is elsewhere on the platform) there are certain features that aren't as intuitive as you might expect. For example, if you're adding a new label to your campaign, you can simply start typing. Whereas I was looking for the option to "add" or click "new". Not a deal breaker but it takes some getting used to and some features are not as straight forward as you'd expect.
What problems is the product solving and how is that benefiting you?
Helping us create more brand awareness to top of funnel accounts.
Good user experience
What do you like best about the product?
Easy to navigate, with clear information
What do you dislike about the product?
Sometimes too much information for a less experienced user to interpret
What problems is the product solving and how is that benefiting you?
Demand base is helping my company to track account engagement for ABM programs
It is a powerful tool for for leveraging intent data and creating multi-platform audiences.
What do you like best about the product?
These are the main 3 areas that we are using.
Intent Data and Keyword Functionality: Demandbase's intent keyword functionality is a standout feature. It helps identify which companies are actively researching topics relevant to your business, enabling more targeted engagement. By leveraging intent data, you're able to prioritize high-interest accounts and create tailored messaging that resonates with the right audience, improving conversion rates.
Audience Creation Across Multiple Platforms: The ability to create and segment audiences for native ads, Google, Meta, and LinkedIn is a big advantage. This omnichannel approach ensures cohesive messaging across platforms and allows you to meet your target accounts wherever they are in their buyer journey. This functionality is particularly valuable for ABM campaigns, where consistent, personalized outreach is critical.
Seamless Integrations: The integration with Salesforce CRM, G2, and Google Analytics adds significant value. It streamlines data flow between platforms, allowing for better account tracking, lead scoring, and performance measurement. For example, syncing Salesforce with Demandbase ensures that sales teams are aligned with marketing efforts, and integrating G2 helps you tap into third-party intent signals from review sites.
Intent Data and Keyword Functionality: Demandbase's intent keyword functionality is a standout feature. It helps identify which companies are actively researching topics relevant to your business, enabling more targeted engagement. By leveraging intent data, you're able to prioritize high-interest accounts and create tailored messaging that resonates with the right audience, improving conversion rates.
Audience Creation Across Multiple Platforms: The ability to create and segment audiences for native ads, Google, Meta, and LinkedIn is a big advantage. This omnichannel approach ensures cohesive messaging across platforms and allows you to meet your target accounts wherever they are in their buyer journey. This functionality is particularly valuable for ABM campaigns, where consistent, personalized outreach is critical.
Seamless Integrations: The integration with Salesforce CRM, G2, and Google Analytics adds significant value. It streamlines data flow between platforms, allowing for better account tracking, lead scoring, and performance measurement. For example, syncing Salesforce with Demandbase ensures that sales teams are aligned with marketing efforts, and integrating G2 helps you tap into third-party intent signals from review sites.
What do you dislike about the product?
Complexity and Learning Curve: While Demandbase offers robust features, its complexity can be a challenge for teams that are new to ABM or advanced marketing platforms. Setting up intent keywords, creating audiences, and managing integrations can require a steep learning curve and significant initial investment in training. Additionally, navigating its features might feel overwhelming to smaller teams or those without dedicated ABM specialists.
What problems is the product solving and how is that benefiting you?
Demandbase is a powerful tool for ABM, especially for leveraging intent data and creating multi-platform audiences. Its robust integrations with CRM and analytics tools make it a comprehensive solution for aligning sales and marketing efforts.
Useful and Meaningful Account Based Marketing Platform
What do you like best about the product?
I came across Demandbase One, and have had quite extensive exposure to Performance and Programmatic Marketing, with Demandbase Measurement, Tracking, Enrichment and Targeting, Account Based Marketing becomes effortless. It is fairly easy to integrate, just connect with your CRM, GTM and Ad Accounts to build Audiences, Select Destination, Advertise and know hotspots in your Accounts. The Team is extremely supportive in setting it up, running Advertising Campaigns or understanding accounts. I have been using it almost daily since the day I took charge in my new role.
What do you dislike about the product?
While the platform's data tech is robust, I believe there is still room for UI / UX Improvement, additionally, they could also focus on cold emailing too as that aspect I haven't come across in the platform till now. Newsletters / Campaigns are covered though.
What problems is the product solving and how is that benefiting you?
Prior to Demandbase, the strategic aspect of Marketing was lacking. Demandbase immediately brings a new perspective to your target audience, we started seeing Accounts instead of Visitors, and that is where we shifted to target accounts and contacts instead of just keywords and search terms. This gives a strategic edge, especially in our case where B2B organizational buying involves a longer buying process and multiple stakeholders. Demandbase helps identify, target, reach, advertise contacts relevant to you.
Demandbase One has been extremely helpful in my day to day job.
What do you like best about the product?
I like how the tool is very unified for sales and marketing, I enjoy how it can predict which companies are in-market based on technographics and behavior signals. The vistor and intent signals have helped me alot with prospecting as well. It is also very easy to use.
What do you dislike about the product?
Sometimes the AI isn't as updated as I would want it to be. Also, the information on companies isn't updated so it makes it hard to do my job and just have to double check my information before reaching out.
What problems is the product solving and how is that benefiting you?
It is showing us how many companies are visiting our site to help us with prospecting.
Valuable insights
What do you like best about the product?
Buyer insights, tailored reporting and notification capability
What do you dislike about the product?
Slack notifications are up to 48h delayed
What problems is the product solving and how is that benefiting you?
I can now understand any 'unowned' accounts that sales reps on my team should consider engaging
Interactive and useful tool for campaigns
What do you like best about the product?
I like how they have different functions and we are able to see our customers on an account based level. I used it frequently during my campaign period to conduct data analysis.
What do you dislike about the product?
Sometimes it is alittle hard to navigate around the system so we would need help from Demandbase to guide us
What problems is the product solving and how is that benefiting you?
It is informing us how well our customers are reacting to our campaign based on the ads we published as well as which sites they are surfing so we know the issues that they meet with.
Setup takes time, but outcomes are strong.
What do you like best about the product?
The account-level insights and intent data are incredibly powerful
What do you dislike about the product?
The platform can have a steep learning curve initially, especially when setting up complex audience segments
What problems is the product solving and how is that benefiting you?
Helps us identify high-intent accounts early, improving marketing efficiency and sales alignment.
Set a powerful ABM foundation
What do you like best about the product?
The intent data and firmographic dashboards help prioritize high-value accounts and identify buying signals in real time, so we’re always focusing on the right prospects.
It has also allowed for us to collaborate with a Marketing organization with sales more easily. We are finding new ways to provide insights on engagement to our
We are also targeting media campaigns to those that reach a certain threshold allowing us to be more efficient with our paid media investments.
The Customer Success team and others focused on implementation is very strong and they are always able to help. Most of the time I feel like I could be their only client with how responsive they are.
It has also allowed for us to collaborate with a Marketing organization with sales more easily. We are finding new ways to provide insights on engagement to our
We are also targeting media campaigns to those that reach a certain threshold allowing us to be more efficient with our paid media investments.
The Customer Success team and others focused on implementation is very strong and they are always able to help. Most of the time I feel like I could be their only client with how responsive they are.
What do you dislike about the product?
The navigation and filtering interface can feel sluggish and unintuitive at times. Applying multiple filters (e.g., industry + intent score + location) often requires extra clicks, and the “Reset” button isn’t always obvious. A more streamlined, responsive filter panel would make data exploration much smoother.
What problems is the product solving and how is that benefiting you?
We are able to more effectively provide analytics and intelligence and make informed decisions around buyer intent. This has allowed us to be more efficient with our resource investments (both time and money).
GREAT WAY TO DRIVE LIFT FOR TARGETED ACCOUNTS
What do you like best about the product?
The tool is an effective way to target specific companies and drive lift.
What do you dislike about the product?
it's fairly intuitive and easy to get all the web data without GA/Adobe access from a client.
What problems is the product solving and how is that benefiting you?
Helping to have data available to pull into reporting.
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