Demandbase
DemandbaseReviews from AWS customer
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Account Insights to help you find the low hanging fruit
What do you like best about the product?
I really like the way it ranks your accounts in descending order so you can immediately see the low hanging fruit
What do you dislike about the product?
Only has international websites for some accounts vs your local country website
What problems is the product solving and how is that benefiting you?
Problems i am solving are finding accounts researching for the products or services my organisation can provide. Demandbase find these accounts as well as those doing research on our website . This helps me save time and focus on the accounts that will most likely lead to a purchase
Useful
What do you like best about the product?
Easy to import accounts into salesforce.
What do you dislike about the product?
Sometimes companies with less than 50 employees are hard to find.
What problems is the product solving and how is that benefiting you?
Much faster to import accounts into Salesforce.
Recommendations to others considering the product:
Makes adding accounts into salesforce easier.
Easy to navigate Engagement platform
What do you like best about the product?
When I receive MQL's from Engagio I can tell exactly what the prospect was looking at to start a conversation with them
What do you dislike about the product?
I wish I had a better understanding of what the scoring is. For example, I can get a lead that scores an 11 or scores a 50 and I don't know what that is derived from.
What problems is the product solving and how is that benefiting you?
Engagio has helped me generate new leads from people who show up on the platform. This is essential to my position as an SDR. Any qualified lead is appreciated.
InsideView lives up to its name!
What do you like best about the product?
InsideView is my go to for introducing new Account Executives to a comprehensive overview of the accounts they are managing
What do you dislike about the product?
Would prefer to be able to access without being behind my company firewall
What problems is the product solving and how is that benefiting you?
We need to have a thoughtful point of view regarding our customers and prospects. InsideView helps enable that foundational understanding and context to build better points of view.
Excellent ABM platform, services, and partners
What do you like best about the product?
Demandbase's ABM solution offerings are extensive and continuously being updated to stay competitive in the market. They are adding the ability to self-serve your own ad campaigns, which is a big improvement. The main platform for Audience identification is easy to use and gives a wealth of information. And the site analytics is very helpful for improving our strategy. I also like that we can add unlimited users to access the platform. My partners/consultants are always extremely helpful, offer learning sessions and resources, and work with me on strategy.
What do you dislike about the product?
This is an expensive platform, especially for advertising compared to other platforms. There's currently no Microsoft CRM integration, which makes measurement more difficult for us. Also, when looking at the Account level details, the Example pages are often not in line with the keywords we are really interested in, which can be confusing to the sales people looking at their accounts, and makes me question the intent on some of them. That requires additional work on our profile, but it seems like it's a guess and test process at times (which can be time consuming). I need to learn a bit more about intent and how accurate the data is, but I've been hearing more and more good things about Bombora which Demandbase does not use. I'm hoping to learn more about how they can compete with that kind of data.
What problems is the product solving and how is that benefiting you?
We use Demandbase to identify prospect accounts for our ABM strategy. We also have just started using the targeting and engagement tools for advertising and web personalization. We have been able to target better accounts and have seen engagement increase with our target accounts. Hoping for more engagement with targeting and personalization.
Recommendations to others considering the product:
Be sure to have metrics/measurements in place when starting your ABM program. Without a CRM integration, this is more difficult but still necessary. We used PowerBI to create a dashboard to keep track of our top metrics. When implementing Demandbase, make sure to spend enough time to set up your profile; and be sure to do it with a cross-functional team. Then continually update and enhance your profile and lists for the best results (it's much easier to maintain after the initial implementation). Keep on top of the newest features and offerings from Demandbase - they continue to improve the platform.
Valuable Insights for Sales Representatives Hunting New Business
What do you like best about the product?
Integrates perfectly with our existing CRM and provides useful easy to access insights on employee size, location, website etc. The employee size is usually accurate as well. I like the ease with which I can get the latest update without moving away from my screen. We use this software bolted into our Microsoft Dynamics CRM and it has been extremely beneficial. I use it regularly to research companies, identify key decision makers in targeted organisations, get information on things like latest news stories etc. When you search a company detail within our CRM and then use the InsideView tool to help to update customers details and record with all the key information much quicker. You can use the tool to find and input the names of the key people there as leads or contacts.You can update your contacts with all the required information. It is very powerful, I would really recommend it!
What do you dislike about the product?
Doesn´t necessarily provide easy to access core contact data. Obviously identifying the key decision makers in an organisation is always a challenge. In our market segment one of the problems we encounter is establishing the correct contact within a smaller SMB organisation. On occasion one of the limitations to the tool is the limited amount of information available with smaller privately held companies. There are always occasional challenges where the information is simply not up to date. Obviously things are constantly moving with these types of data led solutions. I still need to double check across multiple sources which does take additional time.
What problems is the product solving and how is that benefiting you?
No immediate problems, speeds up profiling. Makes it easier to make decisions in and around prospecting new business or existing run rate customers. As a hunter whose core responsibility is to build new business I have found this tool incredibly useful.
Good service with minor issues
What do you like best about the product?
Ability to work within Salesforce, easy navigation
What do you dislike about the product?
Sometimes difficult to maneuver within, not able to see if have downloaded contacts in past, don't like having to go out of Salesforce for more information, don't like lack of information sometimes, old email addresses sometimes
What problems is the product solving and how is that benefiting you?
Gaining insight into companies that could become potential leads, getting information to contact them with.
Recommendations to others considering the product:
Good for the value, be prepared for old information at times, not all information
Useful prospecting tools
What do you like best about the product?
My favourite feature is pulling contact data from LinkedIn to Salesforce when I use the tool to reach out to prospects. It's also useful to have a quick view of all the key information in one place integrated with salesforce.
What do you dislike about the product?
I deal with a lot of middle-market accounts, for which the data is a lot patchier, and in some places accounts missing entirely. That being said, I am aware insideview are working constantly to increase coverage.
What problems is the product solving and how is that benefiting you?
Flipping back and forth between data sources when looking to prospect within salesforce - this saves a whole lot of time and the data is more up to date than other solutions I have used.
Easy to use
What do you like best about the product?
It uncovers hard-to-find data I need to do my work.
What do you dislike about the product?
Every once in a while, I have to request information be added that I need. But, it's great that I can easily ask!
What problems is the product solving and how is that benefiting you?
It helps me compile email lists for marketing purposes.
Great tool for Market Research
What do you like best about the product?
The system is updated constantly which allows me to prospects companies and leads in maximum ease.
What do you dislike about the product?
nothing so far. If there's an issue I approach the helpdesk and they solve it. if a company doesn't exist they find it and updates me.
What else can you ask for :)
What else can you ask for :)
What problems is the product solving and how is that benefiting you?
company status.
Recommendations to others considering the product:
yes.
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