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About Prosper Insights & Analytics

Prosper Insights & Analytics is a global leader in consumer intent data serving financial services, marketing technology, retail and marketing industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating Prosper's unique consumer data with a variety of other data, including behavioral, attitudinal and media, Prosper helps companies accurately predict consumers' future behavior and optimize marketing efforts and improve the effectiveness of demand generation campaigns.

Prosper Insights & Analytics


Prosper Insights & Analytics Products (84)

Free | 3 and 12 month subscriptions available.

US consumer survey data results from March, April, May, June, July and Aug 2020 covering the consumers' concerns and behaviors related to the Coronavirus Covid-19 situation. Anonymous survey data covers levels of concern and actions being taken. 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant. Data is organized by demographic groups as well as shoppers of leading retailers. Major Purchase Plans and Spending Intentions for 20 Merchandise Categories are included.


Price $350 | 12 month subscription available.

Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency. Zero PII. CCPA and HIPAA Compliant. Data file lists the Percentage Propensity by Zip for the answer "Comfortable Going to Beauty salons/Barber shops."


Price $1,300 | 12 month subscription available.

US consumer survey data modeled to Zip Code level. Data file lists the percentage answers for the question “On a scale from 1-5, (with "1" being "Strongly Disagree" and "5" being "Strongly Agree"), please indicate to what extent you agree or disagree with the following statements: The government should provide Medicare for all.


Price $1,800 | 12 month subscription available.

Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency. Zero PII. CCPA and HIPAA Compliant. Data file lists the Percentage Propensity by Zip for the answer "Comfortable Shopping in Stores."