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Measure & manage the impact of weather. Combining Planalytics’ proprietary analytics with Nielsen’s syndicated consumer data, we provide the year-over-year impact of weather on demand for ICE CREAM NOVELTIES by Nielsen market and Total US in the Convenience Store channel for the week ending last Saturday. To receive weather driven demand values for other product categories, time periods (historical and/or outlooks), or markets/locations, please contact us at datamarketplace@planalytics.com