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About Affinity Solutions

Affinity Solutions is the first data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people's lives.

Affinity Solutions

Affinity Solutions Products (2)
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Free | 6 month subscription available.

Affinity Category Insights product delivers insights based on credit and debit card purchase data, with weekly outputs. This free evaluation data spans the time periods below: - 2017 Q1 & Q2 - 2019 Q1 - 2020 Q1 All data is is aggregated at a minimum of 5 cards. Evaluation Data Format: week_start (date) state (character varying(256)) mcc (character(4)) cardtype (character varying(6)) uniques (bigint) transactions (bigint) spend (numeric(38,2))

Price $30,000 | 12 month subscription available.

Affinity COVID 19 Category Insights product consists of credit and debit card purchase data delivered on a weekly basis with weekly outputs. The purchase data spans the same time periods during 2019 (Q2, Q3, Q4) and 2020 (Q2, Q3, Q4), and is aggregated at a minimum of 5 cards. Use this data to compare how purchase behavior has changed YOY and how such behavior is evolving week by week. Data format. week_start, state, mcc, cardtype, uniques, transactions, spend

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