Real-Time Bidding for Digital Marketing

Build a Real Time Bidding Platform on AWS and Maximize Speed and Efficiency

With Amazon Web Services’s worldwide infrastructure, you can deploy in regions around the world with just a few clicks minimizing latency and cost in the real-time bidding (RTB) process. Watch this short video to learn how AWS can help you speed up the RTB process.

 

AWS Digital Marketing - Real Time Bidding (1:28)

Use Cases

  • Maximize Real Time Bidding
  • Maximize Real Time Bidding
  • Maximize Real Time Bidding

    RTB is a highly time sensitive process and AWS has the right solutions to make sure you maximize your revenue opportunities. When Ad Exchange notifies ad servers that there's an ad opportunity, quickly run queries to make a bidding decision (ex. whether to bid or not, bidding price) with EC2 and ECS based on data input from ElasticCache, DynamoDB, and RDS. With AWS' global availability zones and regions, you can speed up the RTB process.

     

    Digital-Marketing_Diagram-02_Real-Time-Bidding
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    Amazon ElastiCache

    Data and Analytics (No SQL)
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    Amazon DynamoDB

    Data and Analytics (No SQL)
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    Amazon RDS

    Data and Analytics (SQL)
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    Amazon Aurora

    Data and Analytics (SQL)

Whitepaper: Building a Real Time Bidding Platform on AWS

This whitepaper helps you understand real-time bidding (RTB) and the services available in AWS that can be used for RTB. This paper will showcase the RTB platform reference architecture used by customers today, as well as additional resources to get started with building an RTB platform on AWS

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Article: Real-Time Ad Impression Bids Using DynamoDB

Read this blog post from Prashant Pandey (Engineering Manager for DynamoDB) and Pravin Muthukumar (Business Development Manager for Database Services) to better understand how you can leverage DynamoDB for RTB.

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Video: Beating the Speed of Light with Your Infrastructure in AWS

With Amazon Web Services it's possible to serve the needs of modern high performance advertising without breaking the bank. This session covers how AdRoll processes more than 60 billion requests per day in less than 100 milliseconds each using Amazon DynamoDB, Auto Scaling, and Elastic Load Balancing.

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