Tata CLiQ Delivers an Immersive, Omnichannel Experience with Fast-Growing Online Marketplace on AWS
Seeking to Eliminate Downtime and Boost Efficiency
Our ability to slice and dice all the data in our system on a near-real-time basis has dramatically improved on AWS.”
Chief Business Officer – Beauty, Tata CLiQ
Migrating Oracle RAC and SAP hybris to AWS
Scaling on Demand with Cost Efficiencies
After resolving its stability challenges, Tata CLiQ began a cost optimization journey on the AWS Cloud. AWS led deep-dive sessions to identify idle and underutilized resources, followed by right-sizing across all resources including database instances, Amazon Elastic Compute Cloud (Amazon EC2) instances, and Amazon Elastic Block Store (Amazon EBS) volumes.
As a result, the company’s overall infrastructure cost decreased by 30 percent in the first three months. The business has also benefited from continued cost optimization and detailed visibility on AWS. “We are now meeting our budgeted cost figures. This used to be a big concern, as our actual versus budgeted costs would vary plus or minus 20 percent,” Dharmarajan says. “Predicting cost is absolutely critical for us to expand profitably at this stage.”
Tata CLiQ has been growing 100 percent annually in the past two years. On-demand scaling has likewise been invaluable for its growing business. Traffic levels can vary widely on Tata CLiQ, rising 500 percent one month and dropping 10 percent the next. “In such scenarios, the flexibility to continually adjust infrastructure up and down is critical to maintain uptime as well as manage costs,” Dharmarajan explains.
Gaining Transparent, More Secure System Operations
Tailoring Communications Based on Data-Driven Analytics
To learn more, visit aws.amazon.com/business-applications.
About Tata CLiQ
- Increases database availability and system uptime
- Reduces cloud operations costs by 30% in 3 months
- Automates security and infrastructure monitoring
- Increases visibility into costing and traceability to troubleshoot errors
- Scales business 100% year on year
- Personalizes user experience with integrated data and analytics
AWS Services Used
Amazon Elastic Compute Cloud
Amazon Elastic Compute Cloud (Amazon EC2) offers the broadest and deepest compute platform, with over 500 instances and choice of the latest processor, storage, networking, operating system, and purchase model to help you best match the needs of your workload.
Amazon RDS for Oracle
Amazon RDS for Oracle is a fully managed commercial database that makes it easy to set up, operate, and scale Oracle deployments in the cloud.
Amazon GuardDuty is a threat detection service that continuously monitors your AWS accounts and workloads for malicious activity and delivers detailed security findings for visibility and remediation.
Amazon Redshift uses SQL to analyze structured and semi-structured data across data warehouses, operational databases, and data lakes, using AWS-designed hardware and machine learning to deliver the best price performance at any scale.
Companies of all sizes across all industries are transforming their businesses every day using AWS. Contact our experts and start your own AWS Cloud journey today.