Connected Experiences

Provide your customers with a connected, frictionless journey, whether that’s through an airport, at a hotel or resort, or elsewhere.

Customers expect a seamless, connected experience—whether that means within a physical space or connecting various pieces of information together into one holistic, frictionless view.
With a connected experience, companies can easily communicate relevant updates and information to customers at the right time, across any channel or touchpoint. Using AWS’s broad and deep Internet of Things (IoT) offerings, companies are able to digitize and illuminate the offline world, connecting previously isolated or standalone devices into a virtual and connected ecosystem. Businesses are building on AWS to integrate a wide variety of digital services to offer customers and guests a multichannel, connected experience.


Create a single view of a customer
Connect various pieces of information together into one holistic view of a customer for timely interactions.
Get more out of your customer data
A comprehensive set of AWS services gather, process, analyze, and act on data at a global scale, putting the customer at the center.
Deploy scalable experiences fast
AWS also makes it easy to create, configure, and implement scalable mobile and web applications to enable these connected experiences using services such as AWS Amplify.

Connected Experiences use cases and solutions

Explore solutions by use case

Contactless Traveler/Guest Experience

Automate routine tasks like payment and check-in, manage higher volumes of customers, and focus on providing better customer service.

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Location-Aware Experiences, Tracking, and Insights

Analyze location data to predict customer needs, implement relevant location-based services, and schedule employees and offerings around guest locations.

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Seamless End-to-End Traveler/Guest Journey

Deploy Internet of Things (IoT) and biometric devices, along with other devices that collect traveler or guest data, to interact with the customer throughout their journey.

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Smart Assets & Facilities

Use insights from smart devices to manage operational resources and automate manual tasks, such as monitoring refrigerator temperatures.

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Traveler/Guest Operations

Monitor situations in near real time and deliver valuable services to improve the guest experience, such as providing wait time information or meal pick-up notifications.

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Foursquare Places

With 100M+ points of interest sourced globally, Foursquare’s Places data solutions provides map-building, search, and discovery features for global travel & hospitality brands.

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Guidance for Hotel Check-In Experience on AWS

This Guidance shows how Hospitality companies can leverage artificial intelligence and event-driven services to automatically trigger check-in and registration activities, providing a more seamless experience for for travelers/guests.

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Guidance for Connected Airports Using IoT and AI/ML

Build a smart, connected airport that uses IoT and artificial intelligence/machine learning (AI/ML).

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Get started with select AWS services

Automate your image and video analysis with machine learning
Build chatbots with conversational AI
Build extensible, full-stack web and mobile apps faster

Customer stories

Elenium logo

Elenium Enables Safer and Smoother Airport Travel Using AWS

Elenium employed a suite of services from AWS to create a touchless system that eliminates outdated, confusing, and time-consuming processes to increase passenger flow.

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McDonald's drive thru stock image
McDonald's logo

McDonald’s Transforms the Drive-thru Experience

Using multiple AWS services for data management and machine learning, McDonald’s provides drive-thru customers with recommendations based on a variety of factors.

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IHG Hotels and Resorts room stock image
IHG logo

IHG Hotels & Resorts Enhances Guest Experiences Using AWS

IHG Hotels & Resorts builds on AWS to quickly innovate, test, and roll out new services, such as IHG Studio, a digital in-room guest entertainment solution.

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Wyndham logo

Wyndham Hotels & Resorts is Building Resiliency for the Long Run on AWS

Due to the impact of COVID-19, Wyndham quickly moved its global workforce off-campus while building new solutions for its guests, such as its mobile app and Instant Hold feature.

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Jack in the Box logo

Jack in the Box Moves Data Center to AWS to Scale Customer Engagement

Jack in the Box is empowering its franchisees with technology to deliver a delightful customer experience that keeps guests coming back. 

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Innovate with Travel and Hospitality Competency Partners

Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners specializing in technology that enhances guest satisfaction through exceptional experiences.

Elenium logo

Elenium delivers touchless self-service technology to make the world safer and provide passengers with a seamless journey experience. Elenium’s solutions include contactless airport technology with vital sign detection.

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Rigado logo

Rigado delivers edge gateway and sensor networks for travel & hospitality brands to secure, monitor, and automate their commercial spaces. Rigado offers the Allegro Kit for AWS with an AWS Quickstart, to help customers accelerate the delivery of hospitality IoT solutions.

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Volara logo

Volara provides custom voice-based solutions for the hospitality industry. Volara enables hoteliers to leverage popular consumer voice assistants to drive efficiency, increase revenues, and build loyalty.

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AWS Service Partners

Our network of AWS Service partners offers strategy and deployment services to Travel and Hospitality brands to accelerate digital transformation and innovation.

Accenture logo

Accenture Travel Industry Practice helps travel companies outmaneuver uncertainty by innovating around industry-specific functions and capabilities to provide clients with speed-to-value.

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Deloitte logo

Deloitte Travel & Hospitality helps to mobilize data and insights to optimize customer experiences, create operational efficiencies, improve product pricing, and inform management decisions.

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Slalom logo

Slalom specializes in helping clients maximize the value of AWS cloud, from planning to migration. Its expertise extends across infrastructure architecture, enterprise data management, and more.

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TensorIoT products and services are used by global hotel brands and other Fortune 500 companies. TensorIoT delivers complete end-to-end solutions in IoT, data engineering, machine learning, and artificial intelligence.

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Discover AWS Travel & Hospitality Competency Partners

AWS Travel and Hospitality Competency partners are validated for technical proficiency and proven customers success and have deep domain expertise to accelerate the industry’s modernization and innovation journey from behind-the-scenes operational efficiencies to guest-facing customer experiences.

AWS Travel & Hospitality Partner Competency logo


See related technical guides, solution briefs, blogs, and much more.


G6 Hospitality (Motel 6 and Studio 6) Innovates on Behalf of Its Guests Using AWS

Hear from G6 Hospitality's Rob Palleschi, CEO, and John Laplante, CIO, explain why they chose AWS and the benefits their guests, and employees, are experiencing as a result. 

G6 Hospitality (Motel 6 and Studio 6) Innovates on Behalf of Its Guests, Using AWS (2:01)
Avis Budget Group video thumbnail

Avis Budget Group Uses AWS to Create a Connected Fleet and Give Customers More Control

Learn how Avis Budget Group is using machine learning and advanced analytics to develop a wide variety of innovative connected vehicle applications and mobility services.

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Building "What's Next" in Travel and Hospitality eBook cover

Building What’s Next in Travel and Hospitality

Discover how AWS customers and partners, like Japan Airlines and Reltio, are building what's next for the travel and hospitality industry by delivering connected and seamless guest experiences to boost guest loyalty. 

Read the ebook »

Airport Optimizer reference architecture picture
Reference Architecture

Airport Optimizer

A system for airports with multiple terminals that uses schedules published to OAG (up to 330 days in the future), operating costs, terminal and gate configurations to optimize terminal and gate openings when experiencing drastically reduced schedules.

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Connected Restaurants reference architecture picture
Reference Architecture

Connected Restaurants

Build smart connected restaurants leveraging IoT and AI/ML to maintain food quality and safety in the kitchen, preserve products in cold storage, maintain social distancing, managing queue depths, measure and monitor foot and vehicle traffic, and maintain cleanliness and sanitation in restrooms.

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