Third-Party data solutions for Consumer-Packaged Goods & Retail

Find, subscribe to, and use third-party CPG & Retail data sets in the cloud.

Easy-to-use third-party data for Consumer-Packed Goods & Retail organizations

Discover, subscribe to, and analyze hundreds of diverse retail data sets with AWS Data Exchange. From a single cloud interface, your organization can consume inventory, sales, demographics, and other retail databases from qualified providers. The portfolio of AWS analytics services such as retail store databases, clothing store API’s, online grocery store data sets, and shopping datasets, will help your organization harness data at scale and gain insight into consumer behavior to make more informed business decisions.

Third-party data for CPG and Retail Organizations | (0:57)

Explore CPG & Retail use cases with AWS Data Exchange

Optimize Inventory
Optimize Inventory

Use weather forecast, population, and footfall data to predict customer needs and optimize inventory planning. Identify prospective retail locations with retail databases through demographics and visitation data.

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city map with waypoints
Enhance Targeting

Tailor product offerings, customer experiences, and marketing engagements by analyzing target customers’ purchasing patterns, behavior, and engagement.

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mobile phone with data stream
Consumer Behaviors

Discover up-to-date customer insights, stay abreast of issues, and anticipate trends by monitoring and analyzing industry, product, and brand sentiment.

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Search all CPG & Retail data sets 

How to optimize the workforce through third-party data

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Join this webinar to hear from leaders at AWS Data Exchange, Revelio Labs, and senior industry experts on how third-party data can be a game changer in optimizing onsite infrastructures, understanding the composition and needs of your remote and onsite talent, and other areas that impact the day-to-day running of businesses.

CPG & Retail data providers

Register to become a data provider with AWS Data Exchange and easily reach millions of customers with your data in the cloud. AWS Data Exchange gives you a secure and efficient distribution channel while eliminating the need to build and maintain infrastructure for data storage, delivery, billing, and entitling.

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CPG & Retail advantages with AWS Data Exchange

Accelerate access

Accelerate access to external data and more quickly add new data to existing models.

Unify ingestion

Unify your ingestion across multiple providers through a single platform supporting file-based delivery in S3, query-in-place in Amazon Redshift, or third-party API connectors.

Consolidate billing

Consolidate your invoicing and overhead operations by including data subscription costs as part of your existing AWS billing, with the potential for additional commercial benefits.

nextdoor
Nextdoor benefits from third-party data for improvement of business catalog coverage

"Working with AWS Data Exchange and Foursquare allowed us to seamlessly access over 52 million global point-of-interest records and improve our business catalog coverage."

Mai Nguyen

Operations Manager

  • Optimize inventory and give customers the right products at the right locations

    Use weather forecast, population, and footfall data to predict customer needs and optimize inventory planning. Identify prospective retail locations with retail databases through demographics and visitation data.

    Popular Inventory Optimization data sets that others like you are searching for:

    Weather Trends statistical modeling algorithm creates long-range forecasts a year in advance that are more accurate than every other company's 7-14 day forecasts. This detailed weather file provides you with weather data from our proprietary year-ahead forecasting model including daily temperature forecasts (max/min/avg) and weekly precipitation totals 11-months in advance. Weather Trends long-range forecasts are static, and do not change after they are issued.

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    PredictHQ is the world’s forecast-grade event data API. Companies use PredictHQ’s demand intelligence data to improve demand forecasts, optimize supply chains, dynamically price solutions, and more. The global API provides millions of verified and ranked events, aggregated from hundreds of data sources and is the single, global source of truth for events from sports to festivals to school holidays to severe weather.

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    By combining a current and historical view of a company’s workforce, along with a forward-looking view of hiring, we’re able to generate unprecedented insights for any investment decision or due diligence process.

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    We provide complete information about daily footfall metrics at street edge level. So, you can expect to be able to understand the full time series of the average number of pedestrians passing by each street edge in the sample/extraction being queried.

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    This sample contains a subset of Viscacha Data's realtime inventory & sales dataset that covers Lululemon's in-store sales. Calculated by tracking changes in inventory levels at a high frequency, this product can provide a direct line of sight into which collections, products, colors, and styles are selling and where.

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    This release contains information on how much total inventory manufacturers and traders have in terms of millions of United States Dollars (USD).

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  • Enhance your targeting and personalize experiences

    Tailor product offerings, customer experiences, and marketing engagements by analyzing target customers’ purchasing patterns, behavior, and engagement.

    Popular CPG & Retail data sets on AWS Data Exchange:

    Neustar’s Customer Identity File gives you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified, and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes.

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    Total Consumer Insights (TCI) is the most comprehensive collection of U.S. consumer data available. It leverages Infutor’s industry-leading consumer TrueSource™ Identity Graph consisting of demographic and location data and offline contact markers. This API can receive identity markers for name, address, phone and email as inputs. It then matches the input against Infutor’s TrueSource™ Identity Graph and returns demographic and geographic outputs that are linked to the consumer identified by the input signals.

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    Get a more holistic view of your consumers by understanding where they go in the real world with Foursquare Visits. Visits is a daily feed of footfall to the chains and categories that matter to your business. Our MRC accredited visit data is available in the US and 15 international territories. These visit feeds can be leveraged to enrich your first party data, create custom targeting segments, improve marketing strategies and power your in-house measurement solution.

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    Epsilon’s Consumer Data Insights-Premium file, plus highly predictive purchase data elements sourced from actual transaction data exclusively available through Epsilon. This dataset encompasses $1.2T in non-cash consumer transactions across key industries. Data is aggregated at the neighborhood ZIP+4 level to allow for detailed analysis at the most discreet level of geography. This product contains aggregated data with no personally identifiable information.

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    This dataset contains sales data on over 1.1M products sold on Target.com and in Target stores. Calculated by tracking changes in inventory levels at a high frequency, this product can be used to analyze the realtime performance of over 350 publicly traded companies selling through Target or to gain a better understanding of the retail landscape.

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    Target customers with applicable promotions and treatment optimizations with this need-state segmentation model. Need State Segmentation model analyzes thousands of customer attributes and behaviors, from demographics to spend and trip patterns. Grouped and applied to the entire customer base, these attributes allow a company to identify granular segments of customers and target them with appropriate promotions.

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  • Consumer behaviors, trends, and sentiment data

    Discover up-to-date customer insights, stay abreast of issues, and anticipate trends by monitoring and analyzing industry, product, and brand sentiment.

    Popular CPG & Retail data sets that others like you are searching for:

    Estimated High level engagement metrics for the top 1000 sites WW.

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    The ShareThis audience taxonomy is constructed from proprietary sharing, interest, and intent signals collected across a global network of three million websites. This network represents the largest independent source of real-time behavioral data on the open web, capturing a staggering 18 billion events each month.

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    The ShareThis Digital Behavioral & Interest Data for Ecommerce is a curated dataset that also includes ecommerce-specific attributes from analyzing more than 210K ecommerce sites. Map a consumer's journey from pageview to add to wish list, add to cart, view cart and buy. And get detailed information for products users are interested in, such as brand, name, price, description, availability, and even their overall ratings based on a collection of online reviews.

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    Apptopia’s Mobile Intelligence Product gives daily insight into the performance of every mobile app in the world. This product specifically is focused on all things Food, Drink, Restaurants, QSRs, & Food Delivery. Today our data is a key source of competitive intelligence for many of the leading mobile brands (McDonalds, Target, Facebook, Lyft, Visa, etc.). Our data has proven to consistently be a leading indicator of public company earnings, company KPIs, and stock performance.

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    LikeFolio's purchase intent and consumer sentiment data on the brands and products of 15 publicly-traded Retail (Apparel) companies. Full point-in-time historical file, with full history as of each knowledge date through 6 months ago for historical testing. Updates daily. 6-Month Delayed Data TRIAL VERSION

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    Apptopia’s Mobile Intelligence Product gives daily insight into the performance of every mobile app in the world (6+ million apps). This data has proven to consistently be a leading indicator of public company earnings, company KPIs, and stock performance. Our mobile data maps into over 1,000 tickers and is broken down by app, day, country, and app store.

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See all CPG & Retail data sets 

Let us help you find the data you need

Speak with an AWS Data Exchange expert who can help you find the solutions you need to make smarter decisions.

Learning resources for CPG & Retail data professionals

Using External Data to Accelerate Business in a Post-Vaccinated World
ON-DEMAND WEBINAR
Enhance your customer's mobile experience through third-party data
Hear how technology companies leverage third-party data to enhance personalization and improve localization.
Learn more 
How Yum! Brands uses location data from Foursquare to make smarter decisions
ON-DEMAND WEBINAR
How Yum! Brands uses Foursquare to make smarter decisions
Check out how Yum! Brands is leveraging location-based data to boost in-app location accuracy.
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Still from WB Games video
ON-DEMAND WEBINAR
Using external data to accelerate business in a post-vaccinated world
Learn how companies across real estate, retail, and hospitality are using data to prepare for success.
Learn more 
See all learning resources 

CPG & Retail customer success story

 Our teams across the globe are in constant need of hyper local and accurate data to power our site selection and other geospatial use cases. Working with Foursquare and AWS Data Exchange has enabled us to seamlessly procure the exact Point-of-Interest data we needed across dozens of markets, and all delivered to us directly in the cloud alongside our data analytics tools."
– Nikhil Jain,
Senior Director of Decision Sciences

About Yum! Brands
  • Headquartered in Louisville, Kentucky
  • 50,000 restaurants in more than 150 countries
  • 2,000 franchisees
  • Company’s brands include KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill
Challenge

Select physical locations for new restaurants using data that shows which geographical locations are of interest and why.

Solution

Utilize AWS Data Exchange to source Foursquare’s Point-of-Interest data and use it in the company’s cloud-based analytics tools.

Benefits
  • Improved customer experience with convenient restaurant locations
  • Better decision-making based on data and insights vs. just human experience or instinct

Connect with AWS Data Exchange

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