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With Amazon Web Services’s worldwide infrastructure, you can deploy in regions around the world with just a few clicks minimizing latency and cost in the real-time bidding (RTB) process. Watch this short video to learn how AWS can help you speed up the RTB process.

 

 

AWS for Digital Marketing - Real Time Bidding (RTB)
AWS for Digital Marketing - Real Time Bidding (RTB)

RTB is a highly time sensitive process and AWS has the right solutions to make sure you maximize your revenue opportunities. When Ad Exchange notifies ad servers that there's an ad opportunity, quickly run queries to make a bidding decision (ex. whether to bid or not, bidding price) with EC2 and ECS based on data input from ElasticCache, DynamoDB, and RDS. With AWS' global availability zones and regions, you can speed up the RTB process.

Real Time Bidding with AWS
Beating the Speed of Light with Your Infrastructure in AWS
Beating the Speed of Light with Your Infrastructure in AWS

you can use AWS direct connect to establish a private connection with partners who have datacenters or colocation outside of AWS

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Amazon Container provides a scalable, high-performance container management service that supports Docker container and allows you to run applications on a managed cluster of Amazon EC2 instances and efficiently host multiple bidders in one instance.

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For NoSQL, use Elasticache and DynamoDB, and for SQL, use RDS and Aurora.

Amazon ElastiCache »

Amazon DynamoDB »

Amazon RDS »

Amazon Aurora »

Building a Real Time Bidding Platform on AWS

This whitepaper helps you understand real-time bidding (RTB) and the services available in AWS that can be used for RTB. This paper will showcase the RTB platform reference architecture used by customers today, as well as additional resources to get started with building an RTB platform on AWS

View the Whitepaper »

Real-Time Ad Impression Bids Using DynamoDB

Read this blog post from Prashant Pandey (Engineering Manager for DynamoDB) and Pravin Muthukumar (Business Development Manager for Database Services) to better understand how you can leverage DynamoDB for RTB.

Read the Blog Post »

Many of the real time bidding platforms are running on AWS. Start your AWS Cloud journey today.

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