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Merkle’s Loyalty Experience group has the expertise to help you achieve your most ambitious loyalty objectives. Our industry-leading strategy, creative and user experience, analytics, and technology experts partner with our clients to develop tailored loyalty and customer engagement solutions. Collaborative from start to finish, our agile, Design Center approach delivers a complete strategy and execution plan to outline solutions that drive the outcomes you need.

We have four different offerings based on where a brand is in its loyalty strategy development:

Launch Pad: Merkle’s consumer engagement experts will rapidly assess and outline your business case for loyalty, arming you with everything you need to secure organizational support, resources, and budget to embark on your loyalty journey.

Loyalty Blueprint: Using our collaborative Design Center approach, Blueprints deliver a comprehensive multi-year strategy and execution plan, complete with a feature roadmap and business case and guided by an innovative, differentiated North Star vision. This includes a fully articulated plan including strategy, KPIs, an innovative loyalty program and experience design, measurement plan, feature roadmap and execution plan, earning, rewards, and benefit structure, and financial business case.

Program Assessment: For brands that have an existing program that are migrating to AWS, Merkle’s loyalty experts will assess your existing program design end-to-end against proprietary benchmarks, best practices, and customer expectations to ensure there are no gaps and highlight optimization areas. 

Evolution Roadmap: For brands that have an existing program in market and are looking for optimization recommendations. Leverage our team of experts to evaluate your existing program to recommend optimizations that will drive the most value to your bottom line – in an easily shareable presentation for you and your team.

Sold by Merkle
Fulfillment method Professional Services

Pricing Information

This service is priced based on the scope of your request. Please contact seller for pricing details.


For each engagement, we assemble a team of subject matter experts across Strategy, Creative, Financial Strategy, Data Strategy, UX, and Messaging. We utilize our expertise across the entire customer experience ecosystem to develop a bespoke recommendation or design that is executable, measurable, and comprehensive. Our team is highly collaborative, partnering and consulting with your brand as part of our managed services to ensure a shared output that will bring your loyalty experience to life.

Based on your brand’s need, deliverables could include: Program Assessment, Strategic Plan, Loyalty Opportunity, Program Concepts, Business Case, Learning Agenda, Communications Plan, Engagement Plan, Program Requirements, Program Roadmap, Rewards Structure, Measurement Plan, and Go-to-Market Plan.

Contact us at with questions or for a Private Offer.