Merkle’s Loyalty Experience group has the expertise to help you achieve your most ambitious loyalty objectives. Our industry-leading strategy, creative and user experience, analytics, and technology experts partner with our clients to develop tailored loyalty and customer engagement solutions. Collaborative from start to finish, our agile, Design Center approach delivers a complete strategy and execution plan to outline solutions that drive the outcomes you need.

We have four different offerings based on where a brand is in its loyalty strategy development:

Launch Pad: Merkle’s consumer engagement experts will rapidly assess and outline your business case for loyalty, arming you with everything you need to secure organizational support, resources, and budget to embark on your loyalty journey.

Loyalty Blueprint: Using our collaborative Design Center approach, Blueprints deliver a comprehensive multi-year strategy and execution plan, complete with a feature roadmap and business case and guided by an innovative, differentiated North Star vision. This includes a fully articulated plan including strategy, KPIs, an innovative loyalty program and experience design, measurement plan, feature roadmap and execution plan, earning, rewards, and benefit structure, and financial business case.

Program Assessment: For brands that have an existing program that are migrating to AWS, Merkle’s loyalty experts will assess your existing program design end-to-end against proprietary benchmarks, best practices, and customer expectations to ensure there are no gaps and highlight optimization areas. 

Evolution Roadmap: For brands that have an existing program in market and are looking for optimization recommendations. Leverage our team of experts to evaluate your existing program to recommend optimizations that will drive the most value to your bottom line – in an easily shareable presentation for you and your team.