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    Rootly

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    Sold by: Rootly 
    Deployed on AWS
    Manage incidents on Slack. The only enterprise-grade incident management platform loved by 100's of leading companies such as Cisco, NVIDIA, Figma, Squarespace, Canva, and more. Learn more on G2: https://www.g2.com/products/rootly-manage-incidents-on-slack/reviews
    4.8

    Overview

    Rootly is an incident management platform on Slack that helps automate manual admin work during incidents. The only enterprise-grade incident management platform loved by 100's of leading companies such as Cisco, NVIDIA, Figma, Squarespace, Canva, and more.

    Some things you can automate with Rootly:

    • Creating dedicated incident channels, Zoom rooms, and Jira tickets
    • Looping in the right teams/responders and assign roles (e.g. Commander)
    • Setting reminders and tasks (e.g. updating executive team every 30min)
    • Communication with stakeholders (e.g. Statuspage, Slack, Email)
    • Automated postmortem timeline generation and action item tracking
    • Paging on-call via PagerDuty / Opsgenie without leaving Slack
    • Tracking and visualizing metrics such as MTTR and incident causes
    • Write postmortems in tools you use like Confluence, Google Docs, and more ...and much more!

    Will Rootly work with my existing process? Yes!

    • Workflow builder lets you customize Rootly (e.g. page Infra and email leadership when incident > SEV1)
    • 40+ integrations across PagerDuty, Opsgenie, Jira, GitHub, Datadog, Zendesk, and API for custom requests

    Highlights

    • Creating dedicated incident channels, Zoom rooms, and Jira tickets
    • 40+ integrations across PagerDuty, Opsgenie, Jira, GitHub, Datadog, Zendesk, Terraform, and API for custom requests
    • Top rated in G2: https://www.g2.com/products/rootly-manage-incidents-on-slack/reviews

    Details

    Sold by

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

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    Trust Center
    Access real-time vendor security and compliance information through their Trust Center powered by Drata or Vanta. Review certifications and security standards before purchase.

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (5)

     Info
    Dimension
    Cost/12 months
    Overage cost
    Enterprise
    $4,800.00
    Incident Response - Essentials
    $240.00
    -
    Incident Response - Enterprise
    $456.00
    -
    Rootly On-Call - Essentials
    $240.00
    -
    Rootly On-Call - Enterprise
    $456.00
    -

    AI Insights

     Info

    Dimensions summary

    Rootly organizes pricing into two product lines you can buy separately or together. Incident Response and Rootly On-Call each come in two options: Essentials and Enterprise. Essentials covers core incident management or on-call routing for growing teams. Enterprise adds flexibility, security, and scale controls on top of what Essentials includes. A standalone Enterprise dimension is also available. Buying the product lines together can qualify for bundle discounts. Each dimension is sold under a contract, so you commit to a set term rather than paying per use.

    Top-of-mind questions for buyers

    Rootly bills per user. Each person who uses Incident Response or Rootly On-Call counts as one seat. On-Call and Incident Response are metered separately, so a user active in both product lines counts toward each line's seat total.
    You can buy each product line on its own or together. Incident Response and Rootly On-Call bill independently as separate seat counts. Purchasing both, plus AI SRE, can qualify for a bundle discount. Each product also works standalone within your existing stack.
    Enterprise includes everything in Essentials plus scale and security controls. Incident Response Enterprise adds custom forms, private incidents, secrets management, custom data retention, and SSO/SAML/SCIM. Rootly On-Call Enterprise adds dynamic escalation paths, custom alert fields, and unlimited schedules and escalation policies.
    rootly.com
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    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Rootly offers enterprise-grade support. - 24/7 around the globe coverage - Dedicated shared Slack Connect channels - Self-service Product, API, and Terraform documentation - Ability to page an on-call Rootly engineer 24/7 for urgent issues - In app support via Intercom Learn more:

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly
    By Rootly
    By FireHydrant

    Accolades

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    Top
    10
    In Issue & Bug Tracking
    Top
    10
    In Agile Lifecycle Management, IT Business Management, ML Solutions
    Top
    10
    In Issue & Bug Tracking

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Incident Channel Automation
    Automated creation of dedicated incident channels, Zoom rooms, and Jira tickets during incident declaration
    Workflow Customization
    Workflow builder enabling customization of incident response processes including conditional logic for severity-based actions and team notifications
    Multi-Platform Integrations
    40+ integrations with incident management tools including PagerDuty, Opsgenie, Jira, GitHub, Datadog, Zendesk, Terraform, and custom API support
    On-Call Management
    On-call paging capabilities via PagerDuty and Opsgenie with role assignment and responder coordination
    Incident Metrics and Analytics
    Tracking and visualization of incident metrics including Mean Time To Resolution (MTTR) and incident cause analysis with automated postmortem timeline generation
    Alert Noise Reduction
    Machine learning-powered functionality that reduces alert noise by up to 98% through adaptive models based on user behavior patterns
    Incident Response Orchestration
    End-to-end incident management with service ownership model that mobilizes appropriate team members and automates infrastructure workflows
    Runbook Automation
    Managed cloud service enabling creation and delegation of automated operational tasks including service provisioning, CI/CD, configuration management, and incident remediation
    Multi-Platform Integration
    Over 700 integrations, APIs, and applications supporting integration with AWS services including CloudWatch, GuardDuty, CloudTrail, EventBridge, Security Hub, and DevOps Guru
    Event Detection and Diagnosis
    Automatic detection and diagnosis of disruptive events with machine learning-powered AIOps functionality leveraging over 10 years of data ingestion
    On-Call Management and Scheduling
    Customizable on-call schedules, rules, and escalation policies with team-based alerting capabilities
    Service Catalog Integration
    Built-in service catalog that enables rapid incident assembly by identifying service owners, experts, recent deployments, and relevant resources
    Incident Response Automation
    Unified incident response workspace with Slack integration that consolidates team and tools to reduce context switching
    API-First Architecture with Integrations
    API-first design with 25+ integrations including PagerDuty, Jira, OpsGenie, DataDog, and Terraform provider support
    Runbook Engine
    Customizable runbook engine for incident response automation and operational procedures

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.8
    101 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    84%
    16%
    0%
    0%
    0%
    1 AWS reviews
    |
    100 external reviews
    External reviews are from G2  and PeerSpot .
    Financial Services

    Feature-Rich Integrations, User-Friendly UX, and Exceptional Support

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    There are lots of integrations available, which can help automate incident management workflows and make it easier to report and manage incidents directly within the collaboration tools I use most, like Slack or Teams. The UX is user friendly, AI has helped with root cause analysis and retrospectives and summaries. Support during roll-out and ongoing support from our Customer Success Manager has been exceptional.
    What do you dislike about the product?
    It's feature-rich, so it can be overwhelming at times to learn all the different tools and configurations available.
    What problems is the product solving and how is that benefiting you?
    Standardizing our incident response process and improving our awareness of incidents has made our overall approach stronger. In turn, this has helped us track metrics like MTTD and MTTR, so we can actively work to reduce them over time.
    Computer & Network Security

    Modern Incident Management With a Standout Slack Bot

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    It's modern, active development and include most features required to do incident management. The slack bot in particular is very useful
    What do you dislike about the product?
    While it being a newer product means it's modern and up to today's standards, it also means it falls behind a little in terms of customization and other small details that come from a longer time in the market
    What problems is the product solving and how is that benefiting you?
    We use the Slack bot for incident management and on-call, and it makes the whole incident lifecycle much easier to run. It also helps streamline workflows and makes retrospectives easier to put together afterward.
    Anastasia K.

    Effortless Incident Management with Rootly

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    I like Rootly for its organized incident management and internal alerting, making the process simple and smooth. I appreciate having two different status pages for our American and Australian customers. The software feels modern, with a very simple UI and straightforward setup that just works without any issues. I value the ability to add almost any alert source and the use of the generic webhook, which we use a lot. Rootly's MCP feature is great as it helps us analyze the data effectively. Additionally, the initial setup was pretty straightforward; we were live within two weeks.
    What do you dislike about the product?
    There's not much really. Rootly covers everything that we need. So that's why it's hard for me to tell what should be improved. We had some small challenges with the UI, but I know that it's just a matter of time because Rootly is already addressing them.
    What problems is the product solving and how is that benefiting you?
    Rootly is part of Pepper's incident management and on-call process. It makes managing multiple status pages simple and smooth. The alert setup allows adding nearly any alert source, making it valuable for our team.
    Security and Investigations

    All-in-One Incident Response Platform with Powerful Integrations and Automation

    Reviewed on Jul 29, 2026
    Review provided by G2
    What do you like best about the product?
    I like how it encompasses all the parts needed for incident response and the incident management lifecycle in a single system; on-call, tracks timelines, role assignment, houses incident metrics and root cause data, you can visualize data with dashboards, incident reports can be built and stored in Rootly. It has rich integrations that allow us to plug it into our incident response workflow, on-call experience, and the different tools and vendors we use. We use it to integrate with Datadog, Slack, Zendesk, Zoom, and our homegrown tools. It has a workflow engine that allows us to build custom automations and reduce manual work during an incident when time and focus is crucial. It has the APIs, MCP, and UI we need to get our work done effectively. It performs and is reliable to our expectations. It is priced very well when looking at competing vendors. The account team is super helpful and available when we need them. They're very helpful with onboarding new features and functionality when asked and they're always offering to help. They have good AI functionality that allows for things like summarizing an incident to catch someone up that has joined an incident.
    What do you dislike about the product?
    The dashboard building isn't intuitive and requires time investment to understand and build dashboards. I haven't found a way to build in enforcement to make sure incident hygiene meets our needs and requires follow up at times. I'd like to see more automation built there so I don't need to build custom solutions.
    What problems is the product solving and how is that benefiting you?
    We didn't have a formal incident process or toolset prior to Rootly. Rootly gave us the tooling and guidance we needed to mature our incident management and incident response processes. We now have a formal incident response process and the tooling we need to deliver on that process.
    Helen W.

    Full-Featured Incident Management Without the Bloat

    Reviewed on Jul 29, 2026
    Review provided by G2
    What do you like best about the product?
    Rootly is the perfect balance of full featured incident management platform, without all the bloat and complications. Easy to set up, integrates with all the tools our team already uses, great UI, excellent support staff.
    What do you dislike about the product?
    Custom workflows allow for full integration, even with smaller, less popular ticketing systems and other tools. Not a bad thing about it.
    What problems is the product solving and how is that benefiting you?
    Rootly makes tackling alert fatigue easy for the whole team with alert grouping. Quick and easy user adoption with it's native slack integration for all incident management features.
    View all reviews