
Overview
Leverage Yelp’s First-Party Data to generate business intelligence. This is a free trial data set, if you want to access more data, please contact AWSDataLicensing@yelp.com .
This trial data set contains a sample of more than 400 restaurants that belong to 5 mid market restaurant companies including Capriotti, Popchew, Stars Drive-In, Guthrie's and Lions Choice. Typically sales team can get benefits from such parent hierarchy data to increase lead assignment efficiency.
Yelp data is…
- Trusted - 73M+ monthly unique visitors* conduct 7B+ annual searches on Yelp** and rely on Yelp to make purchase decisions.
- Up to Date - 250K+ business updates every 24 hours and 11M+ monthly location updates in the U.S. and Canada.++
- Comprehensive - 265M cumulative reviews across 12,000 categories.+
Use Cases
Sales Intelligence
- Discover New Customers: Contact newly opened and opening soon businesses across categories & geos
- Build the Ideal Customer Profile (ICP): Understand operating behavior, including product & services offered at customer locations
- Identify Healthy Businesses: Use page views & consumer traffic metrics as signals for high producing locations
- Enrich CRM Data: Use Yelp as the source of truth for business details and keep data parity across internal systems
Market Intelligence
- Compare Performance of Client vs. Comp Set: Ingest data on full categories and geographies to benchmark performance
- Understand Throughput: Yelp’s proprietary popularity score, rooted in consumer page views, translates to foot traffic
- Inform Site Selection: Understand where brands are opening /closing and which services are offered in each location
- Develop Actionable Insights: e.g., Restaurants offering curbside pick-up & delivery generate 2x revenue than those that do not.
Risk Assessment
- Inform AI & ML-based Underwriting: Integrate Yelp data into underwriting models to determine credit and policy risk of SMBs
- Predict Cash Flow: Yelp’s proprietary engagement metrics are proven proxies for SMB revenue; popularity score in development
- Understand Overall Health of a Business: Leverage Yelp’s dataset to assess a business’s ability to stay in business long term
- Expedite Form & Application Processing: Use firmographic data from 11m POIs to pre-populate business details on prospects
Social Analytics
- Respond to Reviews: Social listening partners offer scalable ways for brands to respond to reviews via API
- Perform Sentiment Analysis: Understand what consumers are saying by ingesting a location’s most recent 200 Yelp reviews
- Analyze Historical Performance: Star rating and consumer engagement trends; roll-up views of performance across regions
- Push Data to Yelp: Pair a Yelp Knowledge license with a Listing Management integration and push content changes to Yelp
Additional Information
- If you want to find out more about Yelp Knowledge offering, go to our website
About Your Company
Yelp’s mission is to connect people with great businesses website
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Entity Data Sample | Last 1 revisions | All future revisions | Not included | Not included |