Successful CX partnerships require a deep understanding of the organisation's business objectives. CX partners must be able to translate this knowledge into CX solution designs and future CX state vision. The demand for skilled CX professionals often outpaces the supply, leading to a talent shortage in the industry. CX partners must invest in recruiting, training, and retaining talented individuals with expertise in customer-centric strategies, technology, and data analytics. Demonstrating the return on investment (ROI) for AWS hosted CX initiatives like Amazon Connect or Genesys Cloud CX is a critical challenge faced by partners. Establishing meaningful metrics, tracking customer satisfaction, loyalty, and financial outcomes, and effectively communicating the impact of ex strategy to stakeholders are essential for success. CX Ninjas have the tools, techniques and know-how developed over many years to help CX partners create a compelling change story.