AWS Marketplace Seller Conference 2026
Sept 1-2, 2026 || Bellevue, WA
Overview
The AWS Marketplace Seller Conference is a dedicated event where sellers can learn, connect, and grow. You'll have the opportunity to explore actionable frameworks designed to help build and scale your AWS Marketplace business and co-sell motions. Join small-group roundtable discussions with peers, hear from fellow sellers sharing their success stories, and meet one-on-one with AWS Marketplace and Partner Central specialists in our Ask the Experts lounge. This conference brings together resources, guides, and expert insights to help you deepen technical integrations, sharpen your go-to-market approach, or scale your operations. If you're a leader or team member focused on building, selling, or scaling in AWS Marketplace—this conference is built with your priorities in mind.
During this complimentary one-day event, you’ll work with AWS Marketplace and Partner Central experts through curated tracks, hands-on sessions, and direct access to experts and peers. Leave with practical frameworks to optimize your listings and co-sell strategies.
Foundational Tracks
Build track
Get hands-on experience with AWS Marketplace through technical labs designed for sellers. Each session includes a live demonstration, and you can complete labs at your own pace. Bring your laptop with access to your AWS Marketplace seller account to participate, or watch demonstrations and connect with technical experts.
Who should attend:
Technical leaders, technical product managers, solution architects, developers, and IT decision makers
Sell track
Optimize your go-to-market strategy, from product development through enterprise sales execution. Attendees should have intermediate to advanced knowledge of AWS Marketplace operations and want to drive revenue growth through the marketplace channel. This track is designed for business development and sales professionals.
Who should attend:
Business development and sales professionals
Scale track
Learn how to improve operational efficiency using AWS Marketplace features and programs. Through practical sessions, discover proven approaches to streamline your processes and grow your presence in AWS Marketplace.
Who should attend:
Alliance and sales roles
Agenda
Welcome Reception
Tuesday, September 1
6:00 PM – 7:30 PM
This event offers an opportunity to connect with fellow attendees before the conference begins on Tuesday, September 1. We will serve refreshments and light appetizers.
Roundtables
Tuesday, September 1
1:30 PM – 3:00 PM or 3:30 PM – 5:00 PM
Roundtables are 90 minute discussion sessions. Attendees will be matched to specific roundtables based on topics selected during registration. Before the conference, attendees will receive an invitation with details on their session time, location, and topic.
Opening Keynote
Wednesday, September 2
9:00 AM – 10:30 AM
Led by AWS Marketplace leadership.
Breakout Sessions
Wednesday, September 2
11:15 AM – 5:00 PM
Three content tracks (Build, Sell, and Scale) producing 12 breakout sessions of 45 minutes each.
Connect and Network: Evening Social
Wednesday, September 2
5:00 PM - 7:00 PM
Join other attendees for dinner and networking as we conclude this year's conference.
Tuesday September 1, 2026
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Date and time
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Overview
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|---|---|
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12:00 PM – 7:30 PM
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Attendee arrivals (Badge pick up opens) |
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1:30 PM – 3:00 PM
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Roundtables |
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3:30 PM – 5:00 PM
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Roundtables |
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6:00 PM – 7:30 PM
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Welcome Reception |
Wednesday September 2, 2026
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Date and time
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Overview
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|---|---|
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7:00 AM – 6:30 PM
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Badge pick up |
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7:15 AM – 8:40 AM
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Breakfast |
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8:00 AM – 5:30 PM
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Ask the Experts & Channel Partner Corner |
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9:00 AM – 10:30 AM
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Keynote |
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10:30 AM – 11:15 AM
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Break |
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11:15 AM – 12:00 PM
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Session 1 |
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12:00 PM – 2:00 PM
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Lunch and networking |
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2:00 PM – 2:45 PM
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Session 2 |
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3:00 PM – 3:45 PM
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Session 3 |
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3:45 PM – 4:15 PM
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Break |
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4:15 PM – 5:00 PM
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Session 4 |
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5:00 PM – 7:00 PM
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Networking reception |
Event FAQs
Page topics
- What is the AWS Marketplace Seller Conference?
- When and where is the AWS Marketplace Seller Conference 2026?
- Is there a cost associated with attending the conference?
- Who should attend the AWS Marketplace Seller Conference?
- Will you be offering live-stream for the conference?
- Do sessions have reserved seating?
- Will slide decks be available for the breakout sessions?
- What technical prerequisites do I need before joining the Build track?
- Can I join the Build track if I don't have access to an AWS Marketplace seller account?
- Can I meet with technical experts to discuss implementation challenges?
- Do I need to invite my CRM Administrator to the co-sell workshop?
What is the AWS Marketplace Seller Conference?
The AWS Marketplace Seller Conference is an exclusive invite-only event designed to help maximize presence in AWS Marketplace. This event allows independent software vendors (ISVs), data providers, and Channel Partners (CPs) to connect while discovering proven strategies to grow your business.
When and where is the AWS Marketplace Seller Conference 2026?
The event will be held in Bellevue, Washington on Wednesday, September 2, 2026.
Is there a cost associated with attending the conference?
The conference registration is free. However, attendees are responsible for their own travel expenses and hotel accommodations
Who should attend the AWS Marketplace Seller Conference?
This conference is designed for the leaders and teams driving your AWS Marketplace strategy. If you're focused on building, selling, or scaling on AWS Marketplace — this conference is designed for you.
- Alliance and Partnership Leaders — VPs, directors, and team leads who want to strengthen AWS relationships and grow partnership opportunities will find relevant sessions and direct expert access.
- Product Management Teams — Product leaders, managers, and teams will learn specific techniques to improve their AWS Marketplace listings and product roadmaps.
- Sales Leadership — VPs of sales, sales operations teams, and sales leaders looking to expand their AWS Marketplace presence will gain go-to-market frameworks, co-sell strategies, and peer connections to help drive results.
- Technical Leaders — Technical decision-makers focused on implementation will find sessions designed to address real-world integration challenges and equip their teams with the tools to build and deploy with confidence.
Will you be offering live-stream for the conference?
This is an in-person only event. We do not offer live streaming.
Do sessions have reserved seating?
There will be no reserved seating for sessions. Please arrive early to secure your seat.
Will slide decks be available for the breakout sessions?
Select session presentations from the AWS Marketplace Seller Conference 2026 will be available on the conference website after the event.
What technical prerequisites do I need before joining the Build track?
To participate in the Build track, you need:
- Access to an AWS Marketplace seller account. See registering as an AWS Marketplace seller.
- IAM Permissions to create limited listing products in AWS Marketplace. Learn about user access.
- For the PC agents workshop.
Can I join the Build track if I don't have access to an AWS Marketplace seller account?
The Build track is open to all builders, whether you plan to follow along with your laptop during demos or just watch. This track is ideal for:
- Technical leaders
- Technical product managers
- Solution architects
- Developers
- IT decision makers
You don't need an AWS Marketplace seller account to participate.
Can I meet with technical experts to discuss implementation challenges?
Yes. Technical experts will be available throughout the day in two locations:
- Ask the Expert lounge: For in-depth discussions
- Build track room: For individual technical assistance
Do I need to invite my CRM Administrator to the co-sell workshop?
Yes. Your CRM Administrator should attend this session to learn about:
- Deploying and configuring the AWS Partner CRM Connector
- Integrating AWS Partner Central APIs for Selling with your CRM system
- Automating opportunity sharing workflows
The session includes hands-on demonstrations and labs covering these integration tools.
Who should attend?
Those seeking AWS Marketplace growth and optimization
VPs, directors, and team leads focused on strengthening AWS relationships
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Product leaders, managers, and teams working to optimize AWS Marketplace offerings
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Sales and marketing executives, operations teams, and leaders seeking to grow their presence in AWS Marketplace
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Technical decision-makers interested in implementation strategies and new APIs