AWS Marketplace Seller Conference

Join us for a panel discussion with ISVs and Channel Partners on best practices to successfully launch, grow, and scale your channel business on AWS Marketplace utilizing AWS Marketplace channel features and programs. This session will feature examples of successful partner use cases, customer stories and lessons learned.

Accelerate your international expansion with AWS

Put your business on the fast-track for global expansion by teaming with AWS and AWS Marketplace. In this session, you’ll learn best practices for growing the global footprint of your ISV practice. Hear success stories from HashiCorp and TrendMicro, and learn how they’ve leveraged their AWS relationship and AWS Marketplace to drive international growth.

The U.S. public sector is one of AWS Marketplace fastest growing customer segments for third-party software purchases. Come and learn best practices from leading WWPS consulting partners on co-sell strategies, access to procurement contracts and building effective GTM campaigns in accelerating your public sector sales opportunities using AWS Marketplace.

Customer buying preferences are shifting to digital procurement channels. Join our panel of marketing experts as they share new research on how buyers are leveraging AWS Marketplace to find, try, and buy the tools they need to accelerate innovation. You'll take away insights that will help inform the next evolution of your AWS Marketplace go-to-market strategy.

Selling in AWS Marketplace gives you an opportunity to expand your reach to new AWS users, customer procurement teams, and the AWS Field. Successful AWS Marketplace sellers have demonstrated that creating strong core "better-together with AWS" messaging, tailored across content, delivery methods, and for specific personas, helps to drive more effective marketing campaigns. Join this session to learn about the core AWS Marketplace buyer personas, and how you can adjust your messaging to appeal to each.

As AWS Marketplace sellers seek to scale customer acquisition, a product-led growth (PLG) strategy that provides users with a self-service try-and-buy experience, is often at the top of the list. Join this session with MongoDB and AWS Marketplace to learn how to drive PLG growth with the right product listing, GTM plan, and better-together approach with AWS.

As you’re scaling your cloud business, operationalizing data from insights dashboards can help you streamline your sales and financial operations processes. In this session, learn how you can increase operational efficiencies of selling in AWS Marketplace by taking advantage of available dashboards, data mapping, and automation tools.

In this session we will share practical lessons, insights and tools to leverage AWS Marketplace to grow your business. We will help you understand how and when to engage with different AWS teams to optimized your interactions. Hear from BD and Private Offer experts to understand characteristics of a successful seller and lessons learned from a Scaled ISV.

Take your private offers strategy to the next level with insights and proven practices to streamline your operations. In this panel discussion, you’ll hear from AWS Marketplace operations experts as they share solutions for frequently asked questions from sellers and buyers, including how to best leverage AWS Marketplace notifications.