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Reviews from AWS customer

2 AWS reviews
  • 5 star
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  • 2
  • 3 star
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  • 2 star
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External reviews

523 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Nick M.

Love how easy it is to get the reporting I need

  • May 27, 2025
  • Review provided by G2

What do you like best about the product?
What I live about Sigma is that I’m able to use the data within my current platform, have sigma ingest it and create the reports needed for my clients.
What do you dislike about the product?
Honestly, like be a tad easier but once you get past the learning curve you’re gravy.
What problems is the product solving and how is that benefiting you?
Clients often ask for reports that our platform doesn’t currently have. This is when we tap in Signma to get the reporting needed.


    JT M.

Modern, Intuitive Platform for Non-Technical Users

  • May 27, 2025
  • Review provided by G2

What do you like best about the product?
We moved from a personal, clunky BI tool to Sigma about a year ago -- this platform has extended our reach and allowed our team to bring on new, non-technical teammates for projects that require a data storyline. It is easy to follow, easy to navigate, and relatively simple to customize.
What do you dislike about the product?
Sigma lacks some features depending on the license; for example, the standard user cannot export data or add values to additive tables. In addition, filters are not additive across tabs within the same work book, which requires manual reconciliation.
What problems is the product solving and how is that benefiting you?
We are able to process data faster than ever before and with fewer errors. In addition, our team's confidence in data storytelling has grown significantly since the platform is easy to follow.


    Afasar M.

Simplifying Data Insights with Sigma

  • May 24, 2025
  • Review provided by G2

What do you like best about the product?
I like how Sigma simplifies working with large, complex datasets by turning them into clear, interactive visuals. It makes it easy to spot trends, track KPIs, and collaborate on data-driven decisions without needing to write heavy SQL or rely entirely on BI teams.
What do you dislike about the product?
Sometimes, It slows down with heavy data loads.
What problems is the product solving and how is that benefiting you?
Sigma helps me track midmarket revenue trends and numbers in real time by turning raw data into clear, interactive dashboards. It makes it easier to spot delivery patterns, identify gaps, and act faster without waiting on manual reports.


    Lisa A.

Love the product

  • May 23, 2025
  • Review provided by G2

What do you like best about the product?
I love the fact that I can go into this program and pull pertinent information in regard to any of my accounts.

I love the fact that I can now filter through and pull only the information that I need.
What do you dislike about the product?
There really is nothing that I do not like
What problems is the product solving and how is that benefiting you?
Pulling all info for various accounts into one report


    Computer Software

Data visualisation made easy

  • May 23, 2025
  • Review provided by G2

What do you like best about the product?
Easy to use with a solid UI experience. Sigma connects to our internal CRM , allowing faster reports, dashboards and helps to make decisions faster
What do you dislike about the product?
The data loading time of sigma is arbitrary. Sometimes it takes 1 sec, sometimes 1min to load the same page with the same éléments
What problems is the product solving and how is that benefiting you?
Our crm does not have good report/dashboard, so that helps a lot to find new customers and opportunities


    Kenn Z.

Sigma helps us move faster and build smarter

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Sigma has become a core part of how we work—both internally and in the product experiences we deliver to customers. We’ve used it to launch embedded market analytics that now live directly in our platform. It’s one of our most engaged-with features, and it was built and shipped in just a few weeks with very little engineering lift. That kind of speed and independence is rare.

Internally, Sigma has also made a big difference. It’s easy to build with, easy to use, and intuitive enough that folks across product, marketing, and other teams can explore data and find answers on their own. It’s helped us cut back on one-off data requests and made our reporting much more real-time and collaborative.
What do you dislike about the product?
Would be great to have a few more options for visual customization and export formatting, especially for more public- or customer-facing use cases. But overall, we’ve been able to work around that without much issue.
What problems is the product solving and how is that benefiting you?
- Enabled our product and data teams to quickly build and launch new analytics features for our users

- Gave cross-functional teams direct access to live data so they can answer their own questions

- Reduced time spent on manual reporting and ad hoc requests

- Helped make data more central to our day-to-day decisions


    Bryan B.

Sigma Supercharged Our Lifecycle Marketing With Real-Time Data Access

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Live access to campaign and engagement data

Intuitive UI that empowers non-technical marketers

Flexible dashboards for internal and external sharing

Reduces dependency on data team and enables real-time testing

Ability to use it each day to make more informed decisions within our marketing campaigns
What do you dislike about the product?
Some visualization options are limited compared to Tableau
What problems is the product solving and how is that benefiting you?
For our onboarding journeys, re-engagement flows, and PRO upgrade campaigns, Sigma helps us fine-tune touch points and accelerate iteration. We’re no longer waiting days for answers, we're making changes in real time with the data that we're seeing.


    Marketing and Advertising

Modern BI Tool

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Direct access to the database (Snowflake) and Speed. Sigma's fast loading times are game-changers for us as an agency. Visibility Control makes it easier for us to share dashboard internally and externally.
What do you dislike about the product?
Visualization options are slightly more limited compared to Tableau. Frequent UI change and product updates can confuse users.
What problems is the product solving and how is that benefiting you?
Our marketers leverage Sigma’s “Explore” mode to create their own views and visualizations without needing help from data analysts. This shift significantly reduced ad-hoc requests, allowing analysts to focus on more in-depth analyses, come up with better metrics or complex attribution designs, and explore advanced solutions. Sigma’s cloud-native approach aligns perfectly with our vision for data-driven marketing growth as a marketing agency. Sigma enables our team to make smarter and faster decisions for our clients.


    Computer Software

Sigma has made my every day efforts easier and more efficient.

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
All the different capabilities available to make a dashboard pop and look sharp.
What do you dislike about the product?
When I am querying, I will randomly error out and lose all of my work.
What problems is the product solving and how is that benefiting you?
It is making querying and creating dashboards seamless.


    Computer Software

Powerful tool

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
It offers a great way to visualize data and filter it to your needs to find exactly what you're looking for
What do you dislike about the product?
It can sometimes be overwhelming if you're not a power user
What problems is the product solving and how is that benefiting you?
A way of visualizing huge amounts of data. It offers a way of quickly querying the thing you want to see.