We use Sigma for all of our data visualization and reporting. It works off of Snowflake, so it pulls in data from Salesforce, NetSuite, our website, and Google Analytics. Via Snowflake, we're able to have unified, single views. Sigma serves as the visualization and reporting front end.
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Flexible and great accessibility
What do you like best about the product?
Great flexibility and tools for creating business ready dashboards along with easy accessibility to creating datasets directly from our data warehouse connection through SQL
What do you dislike about the product?
Query loading times can be slow sometimes
What problems is the product solving and how is that benefiting you?
Marketing reports, ad-hoc marketing performance analysis
- Mark review as helpful
Sigma
What do you like best about the product?
Sigma has been beyond helpful. Our company has been loving sigma since the day we signed up.
What do you dislike about the product?
So far we don't have nay dislikes with Sigma.
What problems is the product solving and how is that benefiting you?
Sigma has been useful with pulling data and allowing our process to be simpler.
Legacy is Legit
What do you like best about the product?
Easy to use, intuitive. Fast. Information flows well.
What do you dislike about the product?
Very few downsides. Would maybe prefer a different color profile.
What problems is the product solving and how is that benefiting you?
A place to house our data and update data accordingly.
Very easy to use, powerful data input capabilities
What do you like best about the product?
Sigma doesn't require expansive teams around BI and allows you to democratize data and BI to all members of the team.
What do you dislike about the product?
There are still edges in advanced visualizations, or programatic capabilities. You have to realize these limitations until they expand their feature set over time.
What problems is the product solving and how is that benefiting you?
One platform for internal and embedded analytics.
Easy to use with great insights
What do you like best about the product?
Sigma Computing has completely transformed the way our team works with data. As someone who’s worked with everything from Excel to traditional BI tools, Sigma hits the sweet spot between usability and power.
The biggest win? Real-time data exploration without needing to write SQL. Our business users can self-serve insights without constantly going back and forth with analysts. At the same time, power users can drop into SQL or use formulas for advanced use cases. The spreadsheet-like interface feels familiar but is deeply connected to our cloud data warehouse, which means we’re always working with fresh data.
Collaboration is another standout feature. We can easily build dashboards, share live reports, and annotate insights in a way that actually drives decisions—not just pretty charts sitting on a shelf.
What I like most:
Intuitive UI with powerful functionality
Real-time connection to Snowflake (and other cloud warehouses)
Enables non-technical users to explore data safely
Fast performance even with large datasets
Great version control and collaboration tools
What could be improved:
Some advanced visualization features are still catching up to competitors
Would love even tighter integrations with other tools in our stack (e.g., Slack, Notion)
Bottom line:
If your company is serious about being data-driven, Sigma is a must-have. It bridges the gap between data teams and business users better than any tool we’ve used.
The biggest win? Real-time data exploration without needing to write SQL. Our business users can self-serve insights without constantly going back and forth with analysts. At the same time, power users can drop into SQL or use formulas for advanced use cases. The spreadsheet-like interface feels familiar but is deeply connected to our cloud data warehouse, which means we’re always working with fresh data.
Collaboration is another standout feature. We can easily build dashboards, share live reports, and annotate insights in a way that actually drives decisions—not just pretty charts sitting on a shelf.
What I like most:
Intuitive UI with powerful functionality
Real-time connection to Snowflake (and other cloud warehouses)
Enables non-technical users to explore data safely
Fast performance even with large datasets
Great version control and collaboration tools
What could be improved:
Some advanced visualization features are still catching up to competitors
Would love even tighter integrations with other tools in our stack (e.g., Slack, Notion)
Bottom line:
If your company is serious about being data-driven, Sigma is a must-have. It bridges the gap between data teams and business users better than any tool we’ve used.
What do you dislike about the product?
While Sigma is strong on accessibility and live data connections, the interface can feel clunky at times, especially with large datasets. Performance occasionally lags when working with complex joins or large tables. Also, some basic features—like custom visualizations or more flexible formatting—are limited compared to more mature BI tools. Lastly, versioning and change tracking could be more intuitive; it’s sometimes hard to tell what changed or who made edits in shared workbooks.
What problems is the product solving and how is that benefiting you?
Being able to track SQLs and seeing patterns that allow me to optimize our demand gen.
Sigma has been a great visualization tool!
What do you like best about the product?
Sigma is very dynamic and works great with our data warehouse, Snowflake. I love the flexibility in building different types of charts and visualizations.
What do you dislike about the product?
There are a few glitches or glaring gaps (such as the filter not allowing you to select all options when you type something in).
What problems is the product solving and how is that benefiting you?
Sigma helps provides a very easily accessible and clean visualization dashboard to look at.
Slow Load Time
What do you like best about the product?
Capabilities and customization of the dashboards
What do you dislike about the product?
How slow it can be to load data for some look back window time ranges & if it includes large amount of data it becomes time consuming to simply filter
What problems is the product solving and how is that benefiting you?
Creating cutom dashes for users to easily track and measure key KPI's in real time
Best BI tool I've used!
What do you like best about the product?
Sigma is the most intuitive and flexible BI tool I’ve worked with. The spreadsheet-like interface lowers the barrier for non-technical users, while SQL compatibility and CTE support give analysts like me the power to dig deep. I also appreciate how seamlessly it integrates with our cloud data warehouse—no more worrying about data pipelines or stale dashboards.
What do you dislike about the product?
Some of the custom visual tweaks are limited, which is mildly annoying for aesthetics, but I only make dashboards that are internal to the company (not for customers), so it's not a huge blocker.
What problems is the product solving and how is that benefiting you?
Sigma helps me gather the data in one place to answer the big business questions that I just can't get to in a product analytics tool. I LOVE the way it sits on top of our data warehouse (Snowflake) - it makes it so much easier to create massive datasets and analyze them in a way that's consumable for a wide audience. The team at Sigma has also partnered with my team at Snowflake to help me get the most out of the tool - as the solo analyst at my company, the help is SO appreciated! Instead of being limited to product events and analytics, I can bring in data from our entire company across sales, marketing, finance, product, etc.
Modern dashboards and reports enhance decision-making and presentations
What is our primary use case?
What is most valuable?
Sigma is widely adopted across our organization for creating dashboards and reports. The solution feels more modern than Tableau, and it's not as sales-oriented, offering a more generalized approach. The visual appeal of Sigma stands out, as the graphs and charts look visually nicer compared to Tableau. The use of Sigma in decision-making, presentations to customers, and reporting to investors showcases its value in handling data-related tasks.
What needs improvement?
I would love to be able to create my own reports in Sigma, as I can do in Salesforce. Either we are not using it properly, or the software is too complicated. It would be great if there was a way for me to create reports without relying on a data analyst. I'm interested in the upcoming AI co-pilot to enable natural language generation of visualizations and reports. Also, the marketing materials did not match what I feel we've received. Regarding pricing, Sigma's pricing doesn't allow more people to have the ability to create their own reports. We have very few admin or report creator licenses, while everyone else is on a view-only mode.
For how long have I used the solution?
We have been using Sigma for around a year and a half.
Which solution did I use previously and why did I switch?
We previously used Tableau. We found Tableau to be a less modern solution, and we hoped Sigma would be more self-serve. However, it's not more self-serve than Tableau.
How was the initial setup?
I didn't perform the initial setup. The migration from Tableau took quite a bit of time, indicating that it could benefit from being more straightforward and easier.
What was our ROI?
While I don't have specific metrics, Sigma is integral to our business processes. We use it in decision-making and for customer and investor presentations. It's essential for everything data-related within our company.
What's my experience with pricing, setup cost, and licensing?
The pricing of Sigma is a concern, as it restricts our ability to provide more users with report-creating capabilities due to the high cost of admin or report creator licenses. Most users have view-only access.
Which other solutions did I evaluate?
I did not participate in the evaluation process, but our data analysts considered other solutions besides Tableau and Sigma, though I can't recall which ones.
What other advice do I have?
Determine your requirements carefully as there are many data visualization tools available. Each has pros and cons, so ensure Sigma fits your needs. Additionally, I rate Sigma an eight out of ten because it meets our needs, but there are some disappointments with the software.
Detailed reports improve reporting capabilities but need enhancement
What is our primary use case?
Our primary use case for Sigma is reporting.
What is most valuable?
The most valuable feature of Sigma is the detailed reports. These reports offer a lot of details and have positively impacted our ability to generate better reports for the organization.
What needs improvement?
Sigma could have better reports.
For how long have I used the solution?
I have been using Sigma for a year.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
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