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Tealium is a powerful tool for your arsenal
What do you like best about the product?
It's a powerful tool that is highly customizable
What do you dislike about the product?
It can be highly customizable which also results in complexity to setup, learn, and maintain
What problems is the product solving and how is that benefiting you?
Identity management, marketing activiation/suppression
A powerful tool to track data points and unify different systems
What do you like best about the product?
Tealium Audiencestream has allowed our department to collect data from our website and other tools that we would otherwise need to create custom solutions for. We're also able to create a unified profile to share data between disparate systems, create distinct audiences, and then activate those audiences in our marketing and ad platforms. Tealium has very responsive and knowledgeable support teams that can dive into the tool and assist in creating the solutions we need.
What do you dislike about the product?
The software is very extensive and can be intimidating to get started with. It's best to pick some small wins and projects to get oriented to all of the possibilities. I recommend going through the documentation and video courses to get familiar with the terminology before diving in. The account team is also great at making sure you get to value.
What problems is the product solving and how is that benefiting you?
There are data points that AudienceStream can track and group into single attributes that are difficult for us to replicate in Marketo. AudienceStream allows us to create these audiences to build segments in Marketo, send to ad platforms, and push to other systems we have that otherwise don't integrate into other tools. We're also able to send data from random tools into AudienceStream to build up a more robust profile for our visitors/customers. Since we have a team of developers, we have also built an in-house web-personalization system built off of audiences in AudienceStream. This allows us to show relevant content to repeat visitors based on any data we've collected in our data profile.
Does a Lot; More to Come
What do you like best about the product?
Integrates very well with a wide variety of other products.
Multiple attribute types interact well with each other.
Internally consistent.
Easy to query.
Easy to export and update with outside data.
Multiple attribute types interact well with each other.
Internally consistent.
Easy to query.
Easy to export and update with outside data.
What do you dislike about the product?
Some attribute types are not fully built. By that I mean there are certain things we cannot do that we should be able to do. Perhaps no one thought of, or requested these functions yet.
The good news is Tealium maintains an active Road Map and takes suggestions and ideas from users VERY seriously.
The good news is Tealium maintains an active Road Map and takes suggestions and ideas from users VERY seriously.
What problems is the product solving and how is that benefiting you?
We interface Audience Stream with Optimizely for ABn testing.
We use it to export Audiences to other 3rd party software for marketing and for "look-alike" audience creation.
Direct Marketing audience creation.
Privacy Opt Out status maintenance.
As long as you do not try to do things for which it is not intended to be used, it works fine.
We use it to export Audiences to other 3rd party software for marketing and for "look-alike" audience creation.
Direct Marketing audience creation.
Privacy Opt Out status maintenance.
As long as you do not try to do things for which it is not intended to be used, it works fine.
tealium IQ its helping us to create real time experiences in our digital channels
What do you like best about the product?
Ease to use in all our digital channels.
What do you dislike about the product?
Nothing even the product support its great
What problems is the product solving and how is that benefiting you?
Real time interaction management based on our client's behavior of the site using the real time data managed by Tealium IQ
I would recommend
What do you like best about the product?
Visitor stitching
Trace
Live events
Visitor lookup
Trace
Live events
Visitor lookup
What do you dislike about the product?
eventDB is slow and most of the time it just crashes in the middle of the query execution.
Some ES/AS attributes populate in visitor lookup but the when used in rule configuration, it does not work
Some ES/AS attributes populate in visitor lookup but the when used in rule configuration, it does not work
What problems is the product solving and how is that benefiting you?
web behavioral insights
send data to marketing platforms
send data to marketing platforms
We are relying on Tealium since 2014
What do you like best about the product?
The seamless integration with other Tealium products (Such as iQ & Predict) makes everyday use a breeze. Another big, big advantage is the level of support. No matter what you want or need (or require) the Tealium team is always on standby.
What do you dislike about the product?
AudienceStream is not something you can dive straight in. You'll need a fairly deep understanding of the structure of your data and your setup. You also need to be comfortable with the technical side of things.
What problems is the product solving and how is that benefiting you?
We use Tealium for a wide variety of tasks. We started using Tealium AdienceStream with just 1 case. During the years we've added multiple other cases that benefits us greatly, in terms of improved conversion, reduction of IT efforts and improving the reliability of our data.
Recommendations to others considering the product:
Do not overcomplicate things. Start with a small use case and build from there.
Tealium-CDP
What do you like best about the product?
- future-proof setup due to the integration of client-side and server-side data collection
- high flexibility and wide range of applications due to many available connectors/integrations
- patented visitor stitching/user recognition across different devices
- real-time approach
- fast and reliable support
- interesting exchange in the community
- high flexibility and wide range of applications due to many available connectors/integrations
- patented visitor stitching/user recognition across different devices
- real-time approach
- fast and reliable support
- interesting exchange in the community
What do you dislike about the product?
- UI could be designed a bit more modern
- Digital Velocity in person again as soon as possible
- Digital Velocity in person again as soon as possible
What problems is the product solving and how is that benefiting you?
- 360-degree view of the customer
- Formation and activation of audiences
Addressing target groups across various channels in real-time
- Preparation for a world without (3rd party) cookies
- Formation and activation of audiences
Addressing target groups across various channels in real-time
- Preparation for a world without (3rd party) cookies
An extremely powerful tool for conglomerating and transforming data within the scope of a user.
What do you like best about the product?
The ability to create new attributes and transform the data in meaningful ways.
What do you dislike about the product?
Limitations in rule creation, like being unable to combine an "OR" statement inside an "AND" or vice versa.
What problems is the product solving and how is that benefiting you?
Tieing together users from dispirate data sources, and creating holistic views of the user.
Recommendations to others considering the product:
Unparalalled as a CDP. Easy to use, but deep with potential complexity. Extremely supportive staff on the Tealium side.
Flexible Audience Management
What do you like best about the product?
The platform provides a lot of flexibility with defining custom segments to create and define audiences which can be utilized to power our marketing campaigns immediately after event data comes into the platform.
What do you dislike about the product?
Too many event attributes within the system may bog down the UI, and bulk-editing items may require special tools or assistance which isn't directly accessible within the product.
What problems is the product solving and how is that benefiting you?
This product has helped us to define user segments for real-time campaign retargeting and suppression based on users' interaction on our website, while traditional batch-processing may result in stale data being utilized for our marketing campaigns.
Tealium AudienceStream is an easy, intuitive and powerful tool
What do you like best about the product?
The ease of creating attributes, audiences,, and connectors
What do you dislike about the product?
The need for data access to analyze audience information
What problems is the product solving and how is that benefiting you?
The union with IQ makes AudienceStream more than a segmentation tool, eliminating the dependency on other tools
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