External reviews
422 reviews
from
and
External reviews are not included in the AWS star rating for the product.
I would recommend
What do you like best about the product?
Visitor stitching
Trace
Live events
Visitor lookup
Trace
Live events
Visitor lookup
What do you dislike about the product?
eventDB is slow and most of the time it just crashes in the middle of the query execution.
Some ES/AS attributes populate in visitor lookup but the when used in rule configuration, it does not work
Some ES/AS attributes populate in visitor lookup but the when used in rule configuration, it does not work
What problems is the product solving and how is that benefiting you?
web behavioral insights
send data to marketing platforms
send data to marketing platforms
We are relying on Tealium since 2014
What do you like best about the product?
The seamless integration with other Tealium products (Such as iQ & Predict) makes everyday use a breeze. Another big, big advantage is the level of support. No matter what you want or need (or require) the Tealium team is always on standby.
What do you dislike about the product?
AudienceStream is not something you can dive straight in. You'll need a fairly deep understanding of the structure of your data and your setup. You also need to be comfortable with the technical side of things.
What problems is the product solving and how is that benefiting you?
We use Tealium for a wide variety of tasks. We started using Tealium AdienceStream with just 1 case. During the years we've added multiple other cases that benefits us greatly, in terms of improved conversion, reduction of IT efforts and improving the reliability of our data.
Recommendations to others considering the product:
Do not overcomplicate things. Start with a small use case and build from there.
Tealium-CDP
What do you like best about the product?
- future-proof setup due to the integration of client-side and server-side data collection
- high flexibility and wide range of applications due to many available connectors/integrations
- patented visitor stitching/user recognition across different devices
- real-time approach
- fast and reliable support
- interesting exchange in the community
- high flexibility and wide range of applications due to many available connectors/integrations
- patented visitor stitching/user recognition across different devices
- real-time approach
- fast and reliable support
- interesting exchange in the community
What do you dislike about the product?
- UI could be designed a bit more modern
- Digital Velocity in person again as soon as possible
- Digital Velocity in person again as soon as possible
What problems is the product solving and how is that benefiting you?
- 360-degree view of the customer
- Formation and activation of audiences
Addressing target groups across various channels in real-time
- Preparation for a world without (3rd party) cookies
- Formation and activation of audiences
Addressing target groups across various channels in real-time
- Preparation for a world without (3rd party) cookies
An extremely powerful tool for conglomerating and transforming data within the scope of a user.
What do you like best about the product?
The ability to create new attributes and transform the data in meaningful ways.
What do you dislike about the product?
Limitations in rule creation, like being unable to combine an "OR" statement inside an "AND" or vice versa.
What problems is the product solving and how is that benefiting you?
Tieing together users from dispirate data sources, and creating holistic views of the user.
Recommendations to others considering the product:
Unparalalled as a CDP. Easy to use, but deep with potential complexity. Extremely supportive staff on the Tealium side.
Flexible Audience Management
What do you like best about the product?
The platform provides a lot of flexibility with defining custom segments to create and define audiences which can be utilized to power our marketing campaigns immediately after event data comes into the platform.
What do you dislike about the product?
Too many event attributes within the system may bog down the UI, and bulk-editing items may require special tools or assistance which isn't directly accessible within the product.
What problems is the product solving and how is that benefiting you?
This product has helped us to define user segments for real-time campaign retargeting and suppression based on users' interaction on our website, while traditional batch-processing may result in stale data being utilized for our marketing campaigns.
Tealium AudienceStream is an easy, intuitive and powerful tool
What do you like best about the product?
The ease of creating attributes, audiences,, and connectors
What do you dislike about the product?
The need for data access to analyze audience information
What problems is the product solving and how is that benefiting you?
The union with IQ makes AudienceStream more than a segmentation tool, eliminating the dependency on other tools
In a world where 1st party data is currency, Tealium is the best exchange
What do you like best about the product?
real-time sync between server-side (like CRM, SIS, LMS, data warehouse type data), user ID stitching across our defined identities, Tealium support team is incredibly responsive.
What do you dislike about the product?
Tealium AudienceStream is fantastic, thus a 9/10; however, no technology is absolutely perfect, so although I provide this list with the hope of future build outs:)
1) Limited integration with the Google Cloud Platform.
2) AudienceStream data is housed in Tealium-managed AWS infrastructure, it would be great if we could maintain a copy of the production data, or the production version itself, on our own hosted cloud infrastructure, whether it be GCP, AWS, or Azure
3) It would be great to have access to logs of AudienceConnector activity, to either verify successful sends or better understand when an error occurs.
1) Limited integration with the Google Cloud Platform.
2) AudienceStream data is housed in Tealium-managed AWS infrastructure, it would be great if we could maintain a copy of the production data, or the production version itself, on our own hosted cloud infrastructure, whether it be GCP, AWS, or Azure
3) It would be great to have access to logs of AudienceConnector activity, to either verify successful sends or better understand when an error occurs.
What problems is the product solving and how is that benefiting you?
Merging authenticated and un-authenticated digital experiences into a single profile so we can leverage both defined/confirmed and/or probabilistic attributes in our service operations.
Building a robust user-ID keyring so various systems can more easily speak with each other.
Provide enhancements to higher education pre-enrollment and post-enrollment activities.
Building a robust user-ID keyring so various systems can more easily speak with each other.
Provide enhancements to higher education pre-enrollment and post-enrollment activities.
Recommendations to others considering the product:
Leveraging Tealium's AudienceStream project via custom integration with Google's Google Tag Manager server-container may better position Tealium assets loading on web assets.
Great tool for website
What do you like best about the product?
It does what they say it will do, and offer any support needed.
What do you dislike about the product?
Steep learning curve with Audience Stream
What problems is the product solving and how is that benefiting you?
Need more support than originally thought due to how advanced the CDP actually is.
Recommendations to others considering the product:
Still learning all the benefits of this product, but tools are there to take our website to the next level.
Their approach towards FPD really helps companies to prepare for the next era of digital marketing.
What do you like best about the product?
I'm able to use a software that is way ahead of its competitors and the whole industry. And, of course, the 1000+ integrations.
What do you dislike about the product?
Most of the product guides are helpful, but in some cases, the value proposition is missing.
What problems is the product solving and how is that benefiting you?
I can prepare for a digital world without third-party cookies. Meanwhile, still keeping the business momentum and the value from digital marketing activities.
A must for Marketing teams
What do you like best about the product?
Tealium AudineceStream calls itself a central data hub and it really is. You can integrate your Email, App push, social and paid channels into Tealium AudienceStream and create unique audiences. For example, you could select customers that haven't opened an email or app push in the last 7 days but have been active on Facebook and refine your targeting.
Of course, then there is the real-time data element which allows you to target customers based on metrics pretty close to real-time. In most CRM systems the data used is 24 hours old which means often you are not targeting customers with the right message at the right time.
This type of tool is a must for businesses that use various CRM providers.
Of course, then there is the real-time data element which allows you to target customers based on metrics pretty close to real-time. In most CRM systems the data used is 24 hours old which means often you are not targeting customers with the right message at the right time.
This type of tool is a must for businesses that use various CRM providers.
What do you dislike about the product?
It's not the most user-friendly tool, personally, it took me a really long time to get to grips with how to use Tealium AudienceStream properly. I found anyone with a non-technical background in the business really struggled with the interface.
Cookie consent has had an impact on volumes and the accuracy of our real-time data.
Cookie consent has had an impact on volumes and the accuracy of our real-time data.
What problems is the product solving and how is that benefiting you?
I used to work for a company where to send app pushes we had to download our target list from one system and upload it into our app push platform, whilst taking our target and controls manually at the same time. Obviously, this is a time-consuming and inefficient use of time, open to errors if you do not have the correct cross-checks in place. Enter Tealium AudienceStream which allowed us to build our app push audiences in an automated fashion with the data flowing from our big data platform into Tealium AudienceStream onto our App push provider.
showing 101 - 110