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In a world where 1st party data is currency, Tealium is the best exchange
What do you like best about the product?
real-time sync between server-side (like CRM, SIS, LMS, data warehouse type data), user ID stitching across our defined identities, Tealium support team is incredibly responsive.
What do you dislike about the product?
Tealium AudienceStream is fantastic, thus a 9/10; however, no technology is absolutely perfect, so although I provide this list with the hope of future build outs:)
1) Limited integration with the Google Cloud Platform.
2) AudienceStream data is housed in Tealium-managed AWS infrastructure, it would be great if we could maintain a copy of the production data, or the production version itself, on our own hosted cloud infrastructure, whether it be GCP, AWS, or Azure
3) It would be great to have access to logs of AudienceConnector activity, to either verify successful sends or better understand when an error occurs.
1) Limited integration with the Google Cloud Platform.
2) AudienceStream data is housed in Tealium-managed AWS infrastructure, it would be great if we could maintain a copy of the production data, or the production version itself, on our own hosted cloud infrastructure, whether it be GCP, AWS, or Azure
3) It would be great to have access to logs of AudienceConnector activity, to either verify successful sends or better understand when an error occurs.
What problems is the product solving and how is that benefiting you?
Merging authenticated and un-authenticated digital experiences into a single profile so we can leverage both defined/confirmed and/or probabilistic attributes in our service operations.
Building a robust user-ID keyring so various systems can more easily speak with each other.
Provide enhancements to higher education pre-enrollment and post-enrollment activities.
Building a robust user-ID keyring so various systems can more easily speak with each other.
Provide enhancements to higher education pre-enrollment and post-enrollment activities.
Recommendations to others considering the product:
Leveraging Tealium's AudienceStream project via custom integration with Google's Google Tag Manager server-container may better position Tealium assets loading on web assets.
Great tool for website
What do you like best about the product?
It does what they say it will do, and offer any support needed.
What do you dislike about the product?
Steep learning curve with Audience Stream
What problems is the product solving and how is that benefiting you?
Need more support than originally thought due to how advanced the CDP actually is.
Recommendations to others considering the product:
Still learning all the benefits of this product, but tools are there to take our website to the next level.
Their approach towards FPD really helps companies to prepare for the next era of digital marketing.
What do you like best about the product?
I'm able to use a software that is way ahead of its competitors and the whole industry. And, of course, the 1000+ integrations.
What do you dislike about the product?
Most of the product guides are helpful, but in some cases, the value proposition is missing.
What problems is the product solving and how is that benefiting you?
I can prepare for a digital world without third-party cookies. Meanwhile, still keeping the business momentum and the value from digital marketing activities.
A must for Marketing teams
What do you like best about the product?
Tealium AudineceStream calls itself a central data hub and it really is. You can integrate your Email, App push, social and paid channels into Tealium AudienceStream and create unique audiences. For example, you could select customers that haven't opened an email or app push in the last 7 days but have been active on Facebook and refine your targeting.
Of course, then there is the real-time data element which allows you to target customers based on metrics pretty close to real-time. In most CRM systems the data used is 24 hours old which means often you are not targeting customers with the right message at the right time.
This type of tool is a must for businesses that use various CRM providers.
Of course, then there is the real-time data element which allows you to target customers based on metrics pretty close to real-time. In most CRM systems the data used is 24 hours old which means often you are not targeting customers with the right message at the right time.
This type of tool is a must for businesses that use various CRM providers.
What do you dislike about the product?
It's not the most user-friendly tool, personally, it took me a really long time to get to grips with how to use Tealium AudienceStream properly. I found anyone with a non-technical background in the business really struggled with the interface.
Cookie consent has had an impact on volumes and the accuracy of our real-time data.
Cookie consent has had an impact on volumes and the accuracy of our real-time data.
What problems is the product solving and how is that benefiting you?
I used to work for a company where to send app pushes we had to download our target list from one system and upload it into our app push platform, whilst taking our target and controls manually at the same time. Obviously, this is a time-consuming and inefficient use of time, open to errors if you do not have the correct cross-checks in place. Enter Tealium AudienceStream which allowed us to build our app push audiences in an automated fashion with the data flowing from our big data platform into Tealium AudienceStream onto our App push provider.
I like everything but the version control.
What do you like best about the product?
After getting used to it, the level of customization goes way deeper than other TMSs. This is great for power users. The handy custom tools are great but I also wish they would just be features. As a platform, it's relatively easier to troubleshoot compared to GTM.
What do you dislike about the product?
Version control is too rigid and still allows for mistakes (human error) to happen. The UI gets sluggish for larger profiles. There's also an unpredictable delay (related to caching) when publishing a new profile. The filtering and sorting options could be improved. Mass editing is impossible without the custom tools and even then it's not as precise as it needs to be.
What problems is the product solving and how is that benefiting you?
It does the job as advertised
Recommendations to others considering the product:
Get comfortable with editing the tag templates. Regularly check for updates to tag templates. Get very familiar with debugging on the front end using breakpoints - this will save you a lot of time. Often, the issue with tags is not obvious in the UI.
AudienceStream CDP for HealthCare
What do you like best about the product?
We have paired the AudienceStream product with their Private Cloud which enables the tool to be HIPAA and Privacy Compliant. This is a game changer for our organization
What do you dislike about the product?
As a non technical developer type, the tool does take some time to get used to
What problems is the product solving and how is that benefiting you?
We are able to track our customers through our solutions as well as build audiences that we were unable to do before hand because of HIPAA and Privacy issues. Now that we are able to see who is dropping off in certain sensitive areas of our website. We now can send our customers reminders. We are also using the tool to help with Personalization as well as Audience stitching.
Using Tealium AudienceStream to Personalize User Experience
What do you like best about the product?
Once it is properly set up with all applicable data feeds, it's brilliant! I love being able to target different types of users with information relevant to them. For example, you can have one category page with items important to the vast majority of shoppers, but if you are not adding what they are interested will the shopper become bored of flipping through multiple pages prior to seeing what they are interested in. You may even lose them to a competitor. I really like how intuitive I can be utilizing AudienceStream. I also really like how I can see how many users are actually in an Audience. This allows me to targeter the bigger and more valuable users more efficiently.
What do you dislike about the product?
I don't love Trace. I've tried this before in conjunction with Optimizely, but for some reason, it does not work with our storefront. I know AudienceStream is working, but it is hard to QA my work. We see positive results overall though. It would be nice for Trace to be upgraded, however.
What problems is the product solving and how is that benefiting you?
Before we were able to implement content and used customer feedback and other data feeds, now we can target with live data and targeting. I'm able to add efficiencies and reduce showing products to Pet Owners who are not interested leading them to leave our eCommerce website.
Tealium Tag Manage
What do you like best about the product?
The User Interface is easy to use and navigate. Including very helpful links to set up things from scratch for new users.
What do you dislike about the product?
I would like more features on the reporting end, but seems like they are still building these out.
What problems is the product solving and how is that benefiting you?
Tracking and understanding customer behavior and be able to re-serve those guests advertisements.
Recommendations to others considering the product:
Spend time taking the training classes. They break down the pros and cons of their product and how to be effective with using it.
Powerful Tag Management System
What do you like best about the product?
Tealium IQ is great for managing not only standard marketplace tags but also custom solutions. Comes with great support team that responds promptly to solve issues.
What do you dislike about the product?
Difficult to delegate tag management to non-tech individuals. Lack of workflow process management features to allow approvals to publish changes.
What problems is the product solving and how is that benefiting you?
Makes managing multiple marketing tags from different stakeholders easy. Implement custom javascript solutions to solve complex issues.
Powerful Alternative
What do you like best about the product?
More powerful, flexible and customizable than alternatives, especially free ones
What do you dislike about the product?
Can have a bit of a learning curve for non-technical users
What problems is the product solving and how is that benefiting you?
Better tag management, consent management
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