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Best Tag Manager out there
What do you like best about the product?
plug and play with a lot of tools and tags. Easily manageable from a single UI.
What do you dislike about the product?
I can't "Open link in new tab" which is kind of annoying. If i want to review 2 tags, I basically have to take a screenshot and look at them side by side.
What problems is the product solving and how is that benefiting you?
Scaling marketing tag implementation across multiple brands and regions.
Recommendations to others considering the product:
If you need a unified portal to manager all your tags agnostically, TIQ is the way to go.
TAS - Unlocking Potential
What do you like best about the product?
- easy/intuitive interface
- audience discovery tool is insightful
- omnichannel is a fantastic feature (stitching offline and online data)
- built in connectors makes sending audiences to other vendors pretty simple
- audience discovery tool is insightful
- omnichannel is a fantastic feature (stitching offline and online data)
- built in connectors makes sending audiences to other vendors pretty simple
What do you dislike about the product?
One thing that would be helpful when building out audience rules would be the ability to use RegEx. It would also be helpful to be able to use nested logic to cut down on the "length" of a rule.
What problems is the product solving and how is that benefiting you?
We're able to enter people into and out of audiences and ET journey with relative ease; each month we see that our work in TiQ and TAS is impacting results in a positive way.
Versatile Magic Hat
What do you like best about the product?
Tealium IQ Management has worked like a magic hat for our company. In a world where vendors change every couple of years it becomes very expensive and time consuming to go and update the code for every new vendor. Tealium IQ has helped us standardize our analytic intake as well as increase speed to market for new features and onboarding new platforms.
What do you dislike about the product?
Tealium still loads as a javascript that adds delays and additional network requests. Would be great to be able to easily setup tealium scripts to load from our domain directly. Even better if we could load it via our CDN solutions directly.
What problems is the product solving and how is that benefiting you?
We have solved our tag management solution as well as being able to quickly add thrid party vendors to our website or even quick fixes like simple redirects or js patches
Great Product
What do you like best about the product?
We use TiQ to manage tags for our global, multi-brand, multi-agency company. The product itself is great but the real differentiator with Tealium is the community and support - they're one of the most responsive vendors I've worked with and consistently listen to/act upon my feedback.
What do you dislike about the product?
We've had some issues with TiQ not having prebuilt integrations with some of the smaller vendors we use - the upside is they often release new integrations and have been proactive in working with us to build out custom templates as needed.
What problems is the product solving and how is that benefiting you?
Global data layer alignment, ability to quickly onboard/offboard vendors, power reliable global analytics tool.
AudienceStream is the capability the industry has wanted for years
What do you like best about the product?
The most powerful aspect of the AudienceStream product is its ability to bridge the gap between client side and server side. The biggest frustration with the tag management category has been its restriction in operating in the client side space, and AudienceStream allows our clients to unlock powerful new use cases, including bespoke integrations with their own internal platforms.
What do you dislike about the product?
Two things I would love to see in the AudienceStream product are the ability to better categorise badges beyond the current flat structure, and the ability to visualise the distribution rules to allow more finely honed control of audience rules.
What problems is the product solving and how is that benefiting you?
AudienceStream's most powerful application for our clients revolve around its profile enrichment, allowing offline attributes to be brought back into the browser and be used to power a new level of personalisation. In addition, the ability to centralise data distribution beyond client side technologies has elevated that platform to more than just marketing stakeholders.
Recommendations to others considering the product:
Important to consider from an architectural perspective where it fits in your stack.
Streamlined Tag Management
What do you like best about the product?
Flexibility and customizability. If the out-of-the-box tag and/or extension doesn't fit what we need it's easy to customize it to fit our use case.
What do you dislike about the product?
It's hard to tell what is the most current tag in the tag marketplace and it'd be nice if we were notified when newer tag template versions are made available.
What problems is the product solving and how is that benefiting you?
Data collection and tag management. It's easy to QA/DEV new features on the actual website without effecting the production facing site.
Powerful platform for real-time action
What do you like best about the product?
I like the ability to select tracking events in real-time and send those events wherever needed for further processing.
What do you dislike about the product?
Somewhat sparse system-level logging often not enough to identify issues. I'd also like the ability to further transform or convert data types to make it easier to deal with sometimes inconsistent data resulting in errors.
What problems is the product solving and how is that benefiting you?
Ability to implement and adjust Cart Abandoner integrations without burying it in code somewhere allows Marketing group to understand and make adjustments as necessary.
Recommendations to others considering the product:
Solid implementation of tracking in conversions flows with standard e-commerce integrations is very important to get right for best results.
Best IQ tool I to work with
What do you like best about the product?
I have worked with more than 4 TMS. This has been the best and complete tool .
What do you dislike about the product?
I have not found anything that I dnt like. Yet to find it
What problems is the product solving and how is that benefiting you?
We use it to make sure we do effective tagging on the site. Also this is the foundation to use Audience Stream in future
Recommendations to others considering the product:
This is the best and complete TMS .
Simple and Powerful
What do you like best about the product?
The tool allows you to identify events, create badges, and put them into audiences in a very intuitive manner.
What do you dislike about the product?
If the data layer is not built cleanly then you will run into problems. Need an easy clean up or merge
What problems is the product solving and how is that benefiting you?
Identify customers and providing real time actions to reach them.
Independence in a world of proprietary platforms
What do you like best about the product?
A product that simplifies the foundations of marketing activation, AudienceStream comes with a range of connectors to reputable marketing platforms that are easy to use and quick to configure.
What do you dislike about the product?
Initial learning curve is steep and difficult to delve deeper to debug unexpected behaviours in tool
What problems is the product solving and how is that benefiting you?
Need to share and orchestrate across multiple channels and bring back control of customer data in to the organisation.
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