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Tealium AudienceStream CDP review
What do you like best about the product?
It provides the capability to group disparate data source into meaningful customer profiles, so it make customization of customer experience possible. Besides it is very easy to integrate different data source and set up different attributes.
What do you dislike about the product?
I would like to see it add the "call to action" features and alerts. All users to set up "call to action" based on attribute triggers. Once call to action triggers, it send alerts. This way, it builds a strong connection between findings and actions.
What problems is the product solving and how is that benefiting you?
It is very useful to understand customer experience and behavior throughout the journey. It also enable easy testing the effectiveness of marketing campaign and and customer success actions, what works, what doesn't work for each profile group.
Great product to manage 3rd party scripts/tag
What do you like best about the product?
Easiest way to manage 3rd party script/tags. You can turn on/off without needing to change your code base.
What do you dislike about the product?
UI - user interface needs to be improved
What problems is the product solving and how is that benefiting you?
Managing 3rd party scripts on which we don’t have any control and don’t want to affect page performance in case if they are not loading
A potentially powerful tool but the learning curve is extremely steep
What do you like best about the product?
What I like best about the tool is the capability to stitch user data to get a fuller picture of each individual user rather than a segment. From that we're able to create attributes and badges to place people within a segment to have an action trigger in hopes of a successful event.
What do you dislike about the product?
The learning curve is extremely steep and technical. As every company has different needs, we are still trying to find the optimal use and connectors for Tealium .
What problems is the product solving and how is that benefiting you?
We are trying to better understand our audience; how they engage with our platforms or consume or content so that we can better feed relevant ads to them in hopes of being more efficient and effective with our ad spend.
Good for creating audiences that are more robust than a DMP
What do you like best about the product?
The amount of data we can build a audience with
What do you dislike about the product?
The learning curve, needs better troubleshoot tools
What problems is the product solving and how is that benefiting you?
Audiences pushed on to Social and Search
Recommendations to others considering the product:
Review all the support docs
Tealium Event Stream
What do you like best about the product?
the ability to offload data distribution from the browser to the cloud.
What do you dislike about the product?
The biggest issue we have found so far is the inability for Tealium to use geolocation in consent manager
What problems is the product solving and how is that benefiting you?
the biggest issue we are trying to solve is the performance issues created by so many tags firing on the site
Advanced audience segmentation capabilities
What do you like best about the product?
It's very easy to set up audience enrichment and segments within the platform. There are many connectors with other platforms to facilitate flow of data without engineering required.
What do you dislike about the product?
I don't have any particular dislikes for the platform
What problems is the product solving and how is that benefiting you?
Connecting audience behavior to campaigns and customer management operational systems.
Good Product which makes your life easier
What do you like best about the product?
Its easy to find tag using Tealium iQ Tag Management and could easily see the variables which are passed in the tags. we can switch the environment the way we want and we can see what is going on if there are any issues.
What do you dislike about the product?
nothing as such. because its really handy and easy to use the tool
What problems is the product solving and how is that benefiting you?
switching the environment is really easy and verifying the tag and also the cache information its pretty easy
Recommendations to others considering the product:
If you need seamless experience with Tealium then go for this tool and this makes ur life easier and you can see how powerful is this tool is. I would really recommend using this product.
Great Support
What do you like best about the product?
The support team for the product has been excellent. Several of our current vendor partners were not supported by the platform but the Tealium team went above and beyond to make it work.
What do you dislike about the product?
One of our vendors launched a similar application and discontinued support of this product. It has been a constant struggle to keep it functioning correctly in their ecosystem.
What problems is the product solving and how is that benefiting you?
AudienceStream has helped improve our user experience by helping us provide more relevant articles and insights based on what types of products they are browsing.
Recommendations to others considering the product:
I would advise either picking a vendor that is already supported or verifying with your vendor that they will support your implementation.
Tealium CDP helped us trigger Email Campaigns by stitching varied data.
What do you like best about the product?
I liked that there are multiple connectors to trigger marketing Campaigns. This helped us test many campaigns quickly and understand their impact. It helped us ramp up our marketable audience base as more visitors were recognized.
What do you dislike about the product?
Would love to have some scripting ability.
What problems is the product solving and how is that benefiting you?
Shorter cycle time to Test Marketing campaigns without involving the tech teams.
Excellent product. Phenomenal team.
What do you like best about the product?
The support and willingness to support !
What do you dislike about the product?
Expense. But. You get what you pay for! It is ultimately worth the investment.
What problems is the product solving and how is that benefiting you?
Attribution, segmentation, audience insights.
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