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Incredibly versatile, unlimited potential
What do you like best about the product?
AudienceStream has the ability to create very complex and nuanced audiences, with a relatively simple interface, and no coding necessary. Building your own personalization platform from scratch would be a tremendous undertaking, and signing up with Audience Stream can get you ahead of the curve extremely quickly.
What do you dislike about the product?
Some of the variables/attributes can seem redundant at times (UDO variable -> Badge -> Audience). The training helps clear this up but for beginners it can be confusing
What problems is the product solving and how is that benefiting you?
Personalization and testing, demographic and firmographic targeting.
Sweet Tealium Goodness
What do you like best about the product?
Tag management is death by a thousand cuts, or like riding a unicorn through a cloud forest. Tealium is the latter.
What do you dislike about the product?
I want more insight into tags withing tags.
What problems is the product solving and how is that benefiting you?
Proper attribution of activity equates to the best Marketing decisions. There is no compromise here.
Recommendations to others considering the product:
FInd out what integrates with Tealium.
Great tag management tool
What do you like best about the product?
Great tool to help manage and deploy a diverse set of tags to help speed up insight collection.
What do you dislike about the product?
Need more training materials for the beginner
What problems is the product solving and how is that benefiting you?
Cost / time to deploy analytics. Also track cross brand audiences
Take Marketing Automation To A Whole New Level
What do you like best about the product?
The ability to target specific audiences of people and deliver personalized messaging to them on multiple software platforms. For example, we have a very complicated membership program and we are able to target specific members at different tiers with key Facebook ads as well as triggering Marketo emails to these members when they take specific actions.
Additionally a differentiator for us is personalization and we can use Tealium to help us build key "audiences" that allow us to put those audiences into first party tools on our website that allow us to show real-time personalized messages to our members.
Additionally a differentiator for us is personalization and we can use Tealium to help us build key "audiences" that allow us to put those audiences into first party tools on our website that allow us to show real-time personalized messages to our members.
What do you dislike about the product?
Organizing the platform is challenging. Especially with multiple brands in a way that makes it easy to interact with and search for or monitor specific audiences within each brand. Sometimes different audiences get buried in a long list of criteria, which means we need to use smart labeling to keep things organized.
What problems is the product solving and how is that benefiting you?
We use multiple Single Page Application websites and tracking a user's behavior and interactions across multiple domains is extremely challenging when using tools like Google Tag manger. Tealium allows us to authenticate our users across all of our platforms in a simple way.
We use Marketo for our email marketing platform and because our websites are not connected in the normal sense it was impossible to get our Marketo Web Tracking script (Munchkin) setup properly without heavy development work. Tealium solved this for us instantly.
We use Marketo for our email marketing platform and because our websites are not connected in the normal sense it was impossible to get our Marketo Web Tracking script (Munchkin) setup properly without heavy development work. Tealium solved this for us instantly.
Recommendations to others considering the product:
Tealium is setting themselves up as a market leader in this space. If you want to go with the best - choose them.
It's Great!
What do you like best about the product?
Being able to create targeted audience experiences on Client websites.
What do you dislike about the product?
Implementation of the product for the client
What problems is the product solving and how is that benefiting you?
Clarifying visitor behavior on sites
An exceptional product for our clients
What do you like best about the product?
I love the endless capabilities of AudienceStream, especially when taking into consideration the integrations with other complementary tools.
What do you dislike about the product?
There is a learning curve to use it, but that goes with any martech platform these days.
What problems is the product solving and how is that benefiting you?
How to easily remarket and retarget to customers based on their website behavior.
Tealium Leads Data Collection and Management
What do you like best about the product?
My favorite thing about TealiumIQ is the great integrations with so many technologies. This makes it so much easier for team and clients to keep all tags and integrations up to date. With the non-stop and fast moving legislative and technological governance changes, this is critical for keeping our sites legal and functioning. I also really like the Consent Management tool, miles ahead of anything else out there.
What do you dislike about the product?
I really enjoy the new UI, I disliked the old one...so nothing now.
What problems is the product solving and how is that benefiting you?
Tag Management
Standardization
Scale
Data Freedom
Tag Deployment at the speed of our client's advertising campaigns (rapid)
Standardization
Scale
Data Freedom
Tag Deployment at the speed of our client's advertising campaigns (rapid)
Recommendations to others considering the product:
Think about data security, scale and meeting legal requirements
The real CDP
What do you like best about the product?
Tealium has done a fantastic job developing a data-forward CDP solution that isn't just smoke and mirrors. They are grounded in the belief of good, quality data and continue to be the leader in the CDP space.
What do you dislike about the product?
I don't dislike anything about the tool. I have been using it for over six years.
What problems is the product solving and how is that benefiting you?
We use Tealium AudienceStream CDP to capture robust data from a myriad of sources, cleanse and connect the data to our client's solutions in real-time and drive customer engagement through personalization communications.
Recommendations to others considering the product:
Evaluate all tools but understand that Tealium's vision of data is the cleanest and most practical without the black box.
Complete and powerful tag management system
What do you like best about the product?
Tealium takes a powerful and potentially complex system and wraps it in a UI that makes manaement and administration simple and easy to understand. We have taken new users with no tag management experience and onboarded them to be competent users for their particular tagging needs in short order. Meanwhile our core team of admins are able to meet requirements for much more complex and difficult requests to accomplish things that we were never able to do before.
What do you dislike about the product?
My biggest (and perhaps only real) complaint is that it is difficult to work simultaneously with others. Our core team of admins is small (3 admins) but we have a handful of marketers and MarTech power users that self service which can make things a little tricky. Things have improved in recent years and we're looking forward to where Tealium takes us in coming months.
What problems is the product solving and how is that benefiting you?
We have multiple domains with multiple agencies and internal teams requiring everything from various analytics to smaller shop, specific tagging. Additionally, we have invested time in leveraging TiQ to markup pages for structured data, dynamic tagging (allowing us to use single tags to do multiple jobs - tracking, conversion, remarketing etc) and more. We occasionally get some interesting requests to meet specific needs and we have not been limited by TiQ in what we've been able to deliver.
Recommendations to others considering the product:
Listen to your account handlers and follow their guidelines. The support teams are great and incredible resources. Consider your data layer early - this will be the foundation that everything will be built upon. The hard work done up front will pay off in the long run.
Best Vendor Agnostic Tag Management Platform
What do you like best about the product?
We really like and enjoy the capabilities which Tealium provides to manipulate and massage the data which most of the other tag management platforms in the market doesn't provide.
What do you dislike about the product?
The recent UI updates have made our custom extensions realigned which might cause issues associated to other variable dependencies in the order they get executed.
What problems is the product solving and how is that benefiting you?
Centralized way to manage all the first party and third party tags. Be able to manage and share data across different platforms via centralized data layer concept for omni channel experience.
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