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Good Product which makes your life easier
What do you like best about the product?
Its easy to find tag using Tealium iQ Tag Management and could easily see the variables which are passed in the tags. we can switch the environment the way we want and we can see what is going on if there are any issues.
What do you dislike about the product?
nothing as such. because its really handy and easy to use the tool
What problems is the product solving and how is that benefiting you?
switching the environment is really easy and verifying the tag and also the cache information its pretty easy
Recommendations to others considering the product:
If you need seamless experience with Tealium then go for this tool and this makes ur life easier and you can see how powerful is this tool is. I would really recommend using this product.
Great Support
What do you like best about the product?
The support team for the product has been excellent. Several of our current vendor partners were not supported by the platform but the Tealium team went above and beyond to make it work.
What do you dislike about the product?
One of our vendors launched a similar application and discontinued support of this product. It has been a constant struggle to keep it functioning correctly in their ecosystem.
What problems is the product solving and how is that benefiting you?
AudienceStream has helped improve our user experience by helping us provide more relevant articles and insights based on what types of products they are browsing.
Recommendations to others considering the product:
I would advise either picking a vendor that is already supported or verifying with your vendor that they will support your implementation.
Tealium CDP helped us trigger Email Campaigns by stitching varied data.
What do you like best about the product?
I liked that there are multiple connectors to trigger marketing Campaigns. This helped us test many campaigns quickly and understand their impact. It helped us ramp up our marketable audience base as more visitors were recognized.
What do you dislike about the product?
Would love to have some scripting ability.
What problems is the product solving and how is that benefiting you?
Shorter cycle time to Test Marketing campaigns without involving the tech teams.
Excellent product. Phenomenal team.
What do you like best about the product?
The support and willingness to support !
What do you dislike about the product?
Expense. But. You get what you pay for! It is ultimately worth the investment.
What problems is the product solving and how is that benefiting you?
Attribution, segmentation, audience insights.
Audience Stream - Simplified Connection
What do you like best about the product?
The Audience Stream capability is something that other Tag Managers don't offer. It makes engineering the connection of sharing first party data with other media platforms much simpler as there is a direct integration with the data layer that has already been built on our web and mobile apps.
What do you dislike about the product?
It's not quite a full DMP, which isn't entirely needed but the marketplace capabilities of adding additional audiences would help streamline even further.
What problems is the product solving and how is that benefiting you?
We have not had to setup a DMP, which is amazing because the cookie-less browser landscape is drastically changing in the next couple of years with Chrome's updates.
Strong platform, perhaps too complicated for average marketing team
What do you like best about the product?
Agnostic platform, easy to connect to most platforms, and keeps fairly updated. (Could be a bit quicker in keeping up with all of Facebook's constant updates). Should have a dedicated team
What do you dislike about the product?
Less marketer friendly UI, no clear audience sizes, analysis features (overlap analysis, match rate) that DMPs currently have.
What problems is the product solving and how is that benefiting you?
Having to connect technical consumer database with realtime .com data, then pushing to outbound activation platforms
Recommendations to others considering the product:
Have a strong team dedicated and ready to keep attributes and audiences updated, making sure datalayer is clean and usable for marketing purposes
Target Your Website's Visitors Using Data
What do you like best about the product?
Tealium AudienceStream allows our organization to categorize users based on their real-time behaviors and send them re-marketing campaigns accordingly. Assigning visitors into audiences and Tealium AudienceStream's media connectors makes personalized media targeting a breeze. The ability to generate data-driven audiences allows us to intelligently track users' behaviors and reach out at the best moments.
What do you dislike about the product?
Tealium AudienceStream can be a bit overwhelming. There are so many various ways of using data strategically that I don't believe we're quite using the tool to its full potential (yet). As we learn more about the offerings of the tool we can pivot and iterate accordingly.
What problems is the product solving and how is that benefiting you?
We want to be able to segment our visitors properly. Which users exhibit high-value behaviors? Which users are only just considering us as a brand? Tealium audienceStream helps answer these questions. Granularly understanding our visitors with Tealium AudienceStream data has provided us with a new method of re-marketing.
Tealium all around is very helpful, engaged and cares about the outcome.
What do you like best about the product?
It's robust, yet simple enough that you can get started right away. They have been eager to help with new features and creating helpful recommendations. The user interface is well organized and you can spend as little or as much time in it as you want, but you will see benefit to a thought out plan.
What do you dislike about the product?
Sometimes finding what is linked to a particular attribute, tag or extension can be difficult. A flow chart of how all things are linked would be nice, but also may not be worth the effort if it takes away from the overall product. This would allow users to easily identify what is in use and what isn't to potentially deprecate anything that may not be applicable anymore.
What problems is the product solving and how is that benefiting you?
We have been able to retarget customers easier when they abandon carts, even when we don't know them. We are also able to make better recommendations in a timely manner. We currently operate under a two domain system where our transactions come from one domain, but customers typically come to another initially and Tealium helps to stitch those sessions together so we can see the path of our visitors.
Recommendations to others considering the product:
To get the most out if it you should have a plan of what you want in order to implement that from the beginning. Gather more data and not less. I realize plans change, but if you gather more in the beginning you'll be able to use that later.
Real-time data access in clicks
What do you like best about the product?
It quick and easy to setup this and took only couple of minutes to setup and access data.
What do you dislike about the product?
When there is error in pushing the data to event hub, there is no concept of retry and the log is not clear too. If we can have retry or store this data somewhere will give more robust solution
What problems is the product solving and how is that benefiting you?
This will help us with real-time personalisation and messaging to the customers realtime
Works without major issues
What do you like best about the product?
Simplicity and documentation - easy to follow and deploy
What do you dislike about the product?
Data lands with ‘body’ field as binary, need extra processing to present it as JSON
What problems is the product solving and how is that benefiting you?
Make data available for ad-hoc analysis
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