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Audience Stream - Simplified Connection
What do you like best about the product?
The Audience Stream capability is something that other Tag Managers don't offer. It makes engineering the connection of sharing first party data with other media platforms much simpler as there is a direct integration with the data layer that has already been built on our web and mobile apps.
What do you dislike about the product?
It's not quite a full DMP, which isn't entirely needed but the marketplace capabilities of adding additional audiences would help streamline even further.
What problems is the product solving and how is that benefiting you?
We have not had to setup a DMP, which is amazing because the cookie-less browser landscape is drastically changing in the next couple of years with Chrome's updates.
Strong platform, perhaps too complicated for average marketing team
What do you like best about the product?
Agnostic platform, easy to connect to most platforms, and keeps fairly updated. (Could be a bit quicker in keeping up with all of Facebook's constant updates). Should have a dedicated team
What do you dislike about the product?
Less marketer friendly UI, no clear audience sizes, analysis features (overlap analysis, match rate) that DMPs currently have.
What problems is the product solving and how is that benefiting you?
Having to connect technical consumer database with realtime .com data, then pushing to outbound activation platforms
Recommendations to others considering the product:
Have a strong team dedicated and ready to keep attributes and audiences updated, making sure datalayer is clean and usable for marketing purposes
Target Your Website's Visitors Using Data
What do you like best about the product?
Tealium AudienceStream allows our organization to categorize users based on their real-time behaviors and send them re-marketing campaigns accordingly. Assigning visitors into audiences and Tealium AudienceStream's media connectors makes personalized media targeting a breeze. The ability to generate data-driven audiences allows us to intelligently track users' behaviors and reach out at the best moments.
What do you dislike about the product?
Tealium AudienceStream can be a bit overwhelming. There are so many various ways of using data strategically that I don't believe we're quite using the tool to its full potential (yet). As we learn more about the offerings of the tool we can pivot and iterate accordingly.
What problems is the product solving and how is that benefiting you?
We want to be able to segment our visitors properly. Which users exhibit high-value behaviors? Which users are only just considering us as a brand? Tealium audienceStream helps answer these questions. Granularly understanding our visitors with Tealium AudienceStream data has provided us with a new method of re-marketing.
Tealium all around is very helpful, engaged and cares about the outcome.
What do you like best about the product?
It's robust, yet simple enough that you can get started right away. They have been eager to help with new features and creating helpful recommendations. The user interface is well organized and you can spend as little or as much time in it as you want, but you will see benefit to a thought out plan.
What do you dislike about the product?
Sometimes finding what is linked to a particular attribute, tag or extension can be difficult. A flow chart of how all things are linked would be nice, but also may not be worth the effort if it takes away from the overall product. This would allow users to easily identify what is in use and what isn't to potentially deprecate anything that may not be applicable anymore.
What problems is the product solving and how is that benefiting you?
We have been able to retarget customers easier when they abandon carts, even when we don't know them. We are also able to make better recommendations in a timely manner. We currently operate under a two domain system where our transactions come from one domain, but customers typically come to another initially and Tealium helps to stitch those sessions together so we can see the path of our visitors.
Recommendations to others considering the product:
To get the most out if it you should have a plan of what you want in order to implement that from the beginning. Gather more data and not less. I realize plans change, but if you gather more in the beginning you'll be able to use that later.
Real-time data access in clicks
What do you like best about the product?
It quick and easy to setup this and took only couple of minutes to setup and access data.
What do you dislike about the product?
When there is error in pushing the data to event hub, there is no concept of retry and the log is not clear too. If we can have retry or store this data somewhere will give more robust solution
What problems is the product solving and how is that benefiting you?
This will help us with real-time personalisation and messaging to the customers realtime
Works without major issues
What do you like best about the product?
Simplicity and documentation - easy to follow and deploy
What do you dislike about the product?
Data lands with ‘body’ field as binary, need extra processing to present it as JSON
What problems is the product solving and how is that benefiting you?
Make data available for ad-hoc analysis
Mind expanding din
What do you like best about the product?
Turning data into information and then taking action
What do you dislike about the product?
Search function could be better. The global nav is too broad
What problems is the product solving and how is that benefiting you?
Having our platforms talk to each other
An audience with audience stream
What do you like best about the product?
I love how we can take our customers on a wonderful journey with this product
What do you dislike about the product?
It’s a journey to set it up - it’s not as easy as I thought it would be
What problems is the product solving and how is that benefiting you?
We can reduce churn within our business
Recommendations to others considering the product:
Understand it may not be as simple as first hoped to set up but once in use the possibilities are endless
Audience stream is GREAT!
What do you like best about the product?
Simple to set up in Tealium and is completely real time.
What do you dislike about the product?
Did take awhile to integrate all the data points and build the events
What problems is the product solving and how is that benefiting you?
Creating real time personalisation
Recommendations to others considering the product:
Give it a shot
Great experience and easy to implement
What do you like best about the product?
Good documentation and a powerful set of features to capture the full user experience.
What do you dislike about the product?
A clearer product roadmap. Some technical enhancements to the JavaScript api would be welcomed.
What problems is the product solving and how is that benefiting you?
Enter understanding of the user journey
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