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Tealium allows brands to leverage the power of its known customer asset.
What do you like best about the product?
Being able to create actionable audiences based on valuable behaviours means that investment in CX and customer data experiences can be capitalised in an ever increasing number of ways.
What do you dislike about the product?
There is a steep learning curve which can spook clients that don’t quite have the internal sophistication to leverage it and they can sometimes resent having to invest in skilled implementors on top of the platform fees in order to get the most out of it.
What problems is the product solving and how is that benefiting you?
Connecting previously anonymous behaviour to a known customer record once they identify themselves. Also understanding the longer term value delivered from specific acquisition campaigns.
Recommendations to others considering the product:
Omneo, shopify plus, Zendesk, SFMC, Bronto, Emarsys
Great way to track customer behaviour on our website
What do you like best about the product?
Access to a customers journey across the website
Stalking without being obvious
Learn what pages resonate with customers and which ones need to be reviewed
Stalking without being obvious
Learn what pages resonate with customers and which ones need to be reviewed
What do you dislike about the product?
It would be great if system could output obvious patterns and insights
What problems is the product solving and how is that benefiting you?
None as yet but I’m pretty new to Bupa and just exploring what can be achieved. My contacts are via our Analytics Team
Recommendations to others considering the product:
So far so good
Great Collaboration
What do you like best about the product?
The team at Tealium are always open to ideas, collaboration and assisting in TIQ for our business. TIQ has allowed us to streamline the tagging process and create a succinct data strategy.
What do you dislike about the product?
Potential downfall of iQ is the ability for multiple people to make changes.
What problems is the product solving and how is that benefiting you?
Easy UI
Great product
What do you like best about the product?
Easy to use and figure things out. Also great for sending Audiences to other places
What do you dislike about the product?
Governance could be a bit better - limiting people and audit trails
What problems is the product solving and how is that benefiting you?
Keeping audiences across one tool and sending to many (single source of truth). Still in build phase so benefits still to come
Recommendations to others considering the product:
It’s great. Get it!
Great solution for omni-channel marketing
What do you like best about the product?
Creating audiences easily and using them across different solutions and channels.
What do you dislike about the product?
The way to find what is where is a bit hard sometimes.
What problems is the product solving and how is that benefiting you?
Using webhook let us to connect to our CRM system and also Adwords connection is a very useful use case for us.
great to optimize a big amount of tags putting order and cleaness in the configuration
What do you like best about the product?
i like the chance to setup libraries in order to optimize different tags into one unique version
What do you dislike about the product?
the fact that you cannot test in preview and you cannot use workspaces, but i just learnt today that both should be released very soon :)
What problems is the product solving and how is that benefiting you?
the manual work needed to configure tags daily in gtm
Advanced user experiences
What do you like best about the product?
Once it has been integrated, constant re-integrations every time there is a tech change
What do you dislike about the product?
It ids tricky to preview changes without releasing straight to live
What problems is the product solving and how is that benefiting you?
Joining up data silos and activating the rich data thatwas not used before
Smooth Onboard - Boundless Potential
What do you like best about the product?
We recently onboarded as a customer and have enjoyed a professionaland well informed engagement to date. Designand Planning meetings were well attended by appropriately skilled staff and our use cases were analysed and turned around promptly.
We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement.
We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement.
What do you dislike about the product?
Long termtag/event management and concurrent usage is clearly not yet fit for purpose but these are both areas enjoying strong investment from Tealium.
What problems is the product solving and how is that benefiting you?
Multi-brand customer engagement is an area we have historically been poor at. We hope to share customers more routinely across our portfolio and take the customer on meaningful travel across those brands for life!
Recommendations to others considering the product:
Resource the platform correctly. It's powerful but high touch.
Having a 360 consumer is great stitching not so much
What do you like best about the product?
Being able to create attributes using an intense logic with tally's etc helps us to utilize the full potential of our data.
What do you dislike about the product?
Having no ability to remove a stitch causes issues for us in the GDPR field, we would like to be able to make logic when to stitch and when not to stitch but also to remove only portions of the data in stitched profile.
What problems is the product solving and how is that benefiting you?
The CDP is an integral part of our data pipeline, in acts like an ESB.
Very easy to use
What do you like best about the product?
Clear UI, all the features you would expect and well integrated with most other tools we use.
What do you dislike about the product?
Integration with Appnexus is not finished yet. This is essential for us.
What problems is the product solving and how is that benefiting you?
Identifying and segmenting audiences.
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