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Advanced user experiences
What do you like best about the product?
Once it has been integrated, constant re-integrations every time there is a tech change
What do you dislike about the product?
It ids tricky to preview changes without releasing straight to live
What problems is the product solving and how is that benefiting you?
Joining up data silos and activating the rich data thatwas not used before
Smooth Onboard - Boundless Potential
What do you like best about the product?
We recently onboarded as a customer and have enjoyed a professionaland well informed engagement to date. Designand Planning meetings were well attended by appropriately skilled staff and our use cases were analysed and turned around promptly.
We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement.
We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement.
What do you dislike about the product?
Long termtag/event management and concurrent usage is clearly not yet fit for purpose but these are both areas enjoying strong investment from Tealium.
What problems is the product solving and how is that benefiting you?
Multi-brand customer engagement is an area we have historically been poor at. We hope to share customers more routinely across our portfolio and take the customer on meaningful travel across those brands for life!
Recommendations to others considering the product:
Resource the platform correctly. It's powerful but high touch.
Having a 360 consumer is great stitching not so much
What do you like best about the product?
Being able to create attributes using an intense logic with tally's etc helps us to utilize the full potential of our data.
What do you dislike about the product?
Having no ability to remove a stitch causes issues for us in the GDPR field, we would like to be able to make logic when to stitch and when not to stitch but also to remove only portions of the data in stitched profile.
What problems is the product solving and how is that benefiting you?
The CDP is an integral part of our data pipeline, in acts like an ESB.
Very easy to use
What do you like best about the product?
Clear UI, all the features you would expect and well integrated with most other tools we use.
What do you dislike about the product?
Integration with Appnexus is not finished yet. This is essential for us.
What problems is the product solving and how is that benefiting you?
Identifying and segmenting audiences.
Ability to link all our tags in one container
What do you like best about the product?
My favourite aspect of Tealium IQ is the use of many vendors in one tag management system, with the use of extensions to open the horizon even further. It has improved tag governance in my organisation and reduced the time spent in making changes across different products.
What do you dislike about the product?
I dislike the 5-minute delay between the deployment of my publishing
What problems is the product solving and how is that benefiting you?
Solving the problem of having many different vendor tags being implemented from different servers, Tealium helps me do this from one single platform
Tealium IQ
What do you like best about the product?
flexibility and security and the capacity to integrate so many tags
What do you dislike about the product?
There is a lack of flexibility in assigning capabilities to users; you only have three types of users. Sometimes it is not easy to use for someone who is not an IT person.
What problems is the product solving and how is that benefiting you?
faster and easier tag implementation
Awesome eye opening
What do you like best about the product?
The automaticity, the granularity of audiences , the connectivity, the cool features like tally's
What do you dislike about the product?
I would have more easy to reach comprehensive documentation in the API connectivity
What problems is the product solving and how is that benefiting you?
We are able to stitch users from our offline call center into our digital realm, and providing the same logic over those users.
Most complete TMS solution I've worked with, despite its technical complexity.
What do you like best about the product?
The powerful and strong datalayer solution, and the environment management. Also the opportunity to edit tags templates and make them even more custom.
What do you dislike about the product?
I find it difficult to sell to our customers. It's complex to explain to our clients why they have to pay a licence for the tool if there are cheaper opportunities. For me, from a technical perspective, is easy to see its benefits but hard to tell to a business or finance profile.
What problems is the product solving and how is that benefiting you?
One of the most recent, it was GDPR and cookies management. It's consent prompt helped us a lot to figure this out.
Recommendations to others considering the product:
Even though it could be a little bit difficult to get used to it when you start, it is really worth it in the end, and you can get deeper levels of data granularity.
God Save IQ
What do you like best about the product?
Many connectors, mobile tag management and integrations with AudienceStream
What do you dislike about the product?
I'll love pre/defined activator for video, scroll or visibility measurement
What problems is the product solving and how is that benefiting you?
The Quality of Data
Work with different teams
Work with different teams
Best for multiple users and teams
What do you like best about the product?
I really like custom environments which allow concurrent users to work at the same time. I also like the way the extensions work, they are quite useful.
What do you dislike about the product?
Please bring us back the My iQ Tab. It was very useful
What problems is the product solving and how is that benefiting you?
Problems of the way the data is retrieved, modified and activated
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