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Organising chaos
What do you like best about the product?
We are able to set guidelines across all of our different Vodafone markets easily which helps deliver consistent results across all of Vodafone.
What do you dislike about the product?
The user functionality could be better in terms of adding extensions, tags, etc...
What problems is the product solving and how is that benefiting you?
Ensuring that everyone is working with the same data variables across all countries
Very good tag management
What do you like best about the product?
It's very good tag management platform for tagging website data.
What do you dislike about the product?
Eventstreamin mobile is not very reliable.
What problems is the product solving and how is that benefiting you?
Resolved how to apply trace
Loving the flexibility of Tealium
What do you like best about the product?
Powerful tool with plenty of features enabling us to realise our tactical goals in the short term whilst thinking about the strategic goals.
What do you dislike about the product?
The UI is tricky to navigate without a mouse.
What problems is the product solving and how is that benefiting you?
Quick to market UI changes can be made.
Recommendations to others considering the product:
Great for both marketeers and those with a little more tech capability
Tealium IQ Review
What do you like best about the product?
Enterprise level features and making changes to the platform based o customer feature needs.
What do you dislike about the product?
nothing. probably terminology is a bit difficult to grasp at start for new comers!
What problems is the product solving and how is that benefiting you?
full fledged Tag Management System. has all front and back end tools to support our data collection and streaming requirements.
Recommendations to others considering the product:
Highly recommended.
Excellent in unifying the Audience
What do you like best about the product?
The best thing about the audience stream is the ability to join all the dots from audience perspective i.e. device ID, personal ID, cookie ID etc...and render it in real time to the right products for hyper personalization.
What do you dislike about the product?
Nothing much to be honest. It is a great industry agnostic product.
What problems is the product solving and how is that benefiting you?
Ability to do personalization and targeting in our marketing campaigns. Ability to calculate ROI and change targeting in real time.
Tealium iQ helps us to react quickly to customer enquiries
What do you like best about the product?
The huge range of Tags in the Marketplace and the possibility of using Extension within TiQ.
What do you dislike about the product?
The tool often don't remember my language settings when I want to login.
What problems is the product solving and how is that benefiting you?
We can easily define and track new touchpoints on a website, which helps us to realize new enquiries from our customers.
Worth the price
What do you like best about the product?
For me, not coming from IT-background, Tealium is the best way to set up all our tracking and online marketing tags, because it is easy to use for any marketer.
What do you dislike about the product?
Some integrations can be complecated as there are unclear definitions of the values to be mapped. The documentation is not always helpful (but most times).
What problems is the product solving and how is that benefiting you?
We do not need to wait for the IT-team to realize our tag-implementations anymore. It is fast and we are way more dynamic.
Data freedom!
What do you like best about the product?
Audiencestream is taking data collection and unification to a new level. It gives you a agnostic way to collect and activate your data, which minimize your risk.
What do you dislike about the product?
As a partner to tealium and meeting clients in the nordic its somethimes hard to convince them to switch over 100% to tealium. Alot of clients are really googlified espacially with GTM and so.
What problems is the product solving and how is that benefiting you?
Understanding what the users-customers are doing and not getting overlaps.
Works well and is secure
What do you like best about the product?
Tealium allows us to utilise tag management under great controlled cons=ditions and easy roll back capabilities
What do you dislike about the product?
There is not really much to dislike about it, it does what it says on the tin.
What problems is the product solving and how is that benefiting you?
All sorts, it has made our lives easier with IT governance who are trying to take over...
perfect tool for tag management
What do you like best about the product?
quick and easy integration, marketing project managers make great savings using the tool rather than integrating tags in hard code
What do you dislike about the product?
I dislike perhaps the interface which appears too many technical and not enough for marketing managers
What problems is the product solving and how is that benefiting you?
costs savings immediatly because before i had to ask data agencies to integrate and publish my media tags
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