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Worth the price
What do you like best about the product?
For me, not coming from IT-background, Tealium is the best way to set up all our tracking and online marketing tags, because it is easy to use for any marketer.
What do you dislike about the product?
Some integrations can be complecated as there are unclear definitions of the values to be mapped. The documentation is not always helpful (but most times).
What problems is the product solving and how is that benefiting you?
We do not need to wait for the IT-team to realize our tag-implementations anymore. It is fast and we are way more dynamic.
Data freedom!
What do you like best about the product?
Audiencestream is taking data collection and unification to a new level. It gives you a agnostic way to collect and activate your data, which minimize your risk.
What do you dislike about the product?
As a partner to tealium and meeting clients in the nordic its somethimes hard to convince them to switch over 100% to tealium. Alot of clients are really googlified espacially with GTM and so.
What problems is the product solving and how is that benefiting you?
Understanding what the users-customers are doing and not getting overlaps.
Works well and is secure
What do you like best about the product?
Tealium allows us to utilise tag management under great controlled cons=ditions and easy roll back capabilities
What do you dislike about the product?
There is not really much to dislike about it, it does what it says on the tin.
What problems is the product solving and how is that benefiting you?
All sorts, it has made our lives easier with IT governance who are trying to take over...
perfect tool for tag management
What do you like best about the product?
quick and easy integration, marketing project managers make great savings using the tool rather than integrating tags in hard code
What do you dislike about the product?
I dislike perhaps the interface which appears too many technical and not enough for marketing managers
What problems is the product solving and how is that benefiting you?
costs savings immediatly because before i had to ask data agencies to integrate and publish my media tags
Great support and suggestions
What do you like best about the product?
Flexibility of the tool that allows to save up lot of time and reduce risks of bugs using the extensions
What do you dislike about the product?
No chance to download automatically the catalogue of all the implemented tags and no user friendly debugging interface
What problems is the product solving and how is that benefiting you?
Still migrating from GTM to Tealium
Great support!
What do you like best about the product?
The tool is very flexible, with lots of extensions that allows the user to save time and customize all of the tags reducing the risk of generating bugs
What do you dislike about the product?
The interface does not provide you a way to export automatically the catalog of all the tags implemented on the website
What problems is the product solving and how is that benefiting you?
The migration from the Google Tag Manager data layer to the Tealium one.
good robust tool
What do you like best about the product?
robust tool with a lot of possibilities, with a lot of information about how to set everything up.
What do you dislike about the product?
as the only tag management tool ever used it is difficult to provide anything negative really
What problems is the product solving and how is that benefiting you?
providing data to our analytics, several extensions to integrate several system providers.
Easy Tag Management
What do you like best about the product?
I like how easy it is to set up extensions, so everything from event tracking on the site to different data ids for tags.
What do you dislike about the product?
I'm not such a fan of the tricky UI for seeing what data tag is what when assigning the value in the extension
What problems is the product solving and how is that benefiting you?
We are collating all of our data in one place and managing it all with the Tealium aws dbs.
Easy to use system
What do you like best about the product?
A great tag management system that is easy to use and set up.
What do you dislike about the product?
the unclear UI to assign a value to a tag
What problems is the product solving and how is that benefiting you?
Very easy to use and everything is now in one place.
Recommendations to others considering the product:
very easy to set up
Tealium IQ is the most versatile Tag Manager out there
What do you like best about the product?
The flexibility and advanced options are great. Almost every obstacle or feature gives you at least two and often more ways of going about the same task.
What do you dislike about the product?
The other side of the coin is that the vast volume of options also erodes the idea of "best practice" in many cases, as it is more a question of preferences. If you are to get the most out of IQ you need intermediate skills in coding as well.
What problems is the product solving and how is that benefiting you?
We are removing scripts from the websites sites and controlling every load and tracking parameter in Tealium IQ, in order to centralize governance and to optimize site performance. Furthermore, IQ facilitates tracking new dimensions and events that would have been very development dependent to establish beore TEalium IQ
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