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Customer segmentation AudienceStream
What do you like best about the product?
A key feature of AudienceStream is the simplicity and the extent of how customers can be segmented to better understand customer behaviour and attributes.
What do you dislike about the product?
There are little downsides to AudienceStream, but like any other CDP tool implementing it requires a level of expertise to set it up correctly. Once set up the system does what it's meant to do.
What problems is the product solving and how is that benefiting you?
Tealium AudienceStream is a key tool used by us and our clients in segmenting visitors on websites and mobile apps. Using AudienceStream CDP to create audiences and attributes for targeted marketing and personalisation.
To guide customer flow on the website and optimize conversion, AudienceStream is the perfect tool to understand and identify the customer when they land on the website or mobile app and trigger other marketing tools to drive conversaion.
To guide customer flow on the website and optimize conversion, AudienceStream is the perfect tool to understand and identify the customer when they land on the website or mobile app and trigger other marketing tools to drive conversaion.
Tealium IQ is transforming our digital experience
What do you like best about the product?
Tealium IQ Management is easy to implement and does not replace our Google Analytics deployment, but instead helps us manage across multiple data sources to build audience and take action on that data. I'd recommend this product to any business that is trying to solve the personalization challenge many of us face.
What do you dislike about the product?
It can be difficult for our executives to understand the differences of the various tagging systems and the different roles they play.
What problems is the product solving and how is that benefiting you?
Stitching many data sources together in order to learn as much as we can about our customers and provide them the tailored content they want.
informative and useful
What do you like best about the product?
tealium iq users from different companies sharing their experiences was very useful and informative
good to know the challenges faced by them and how it was handled
good validation that we are heading in the right direction
good to know the challenges faced by them and how it was handled
good validation that we are heading in the right direction
What do you dislike about the product?
i have not found anything yet to dislike
What problems is the product solving and how is that benefiting you?
tag management for various pixels
be able to manage tags better
be able to manage tags better
Recommendations to others considering the product:
great product to try out
TIQ is very intuitive and effective tag and data management tool
What do you like best about the product?
Tealium IQ's interface is very intuitive and the pre-build tag implementation enables none technical marketer to deploy tags effectively without significant IT overhead.
What do you dislike about the product?
There are some load time overhead that impacts the overall load time. Even though most of this is due to the third party pixels.
What problems is the product solving and how is that benefiting you?
We use TIQ to manage all of our tags and track data across all of our software platforms.
Great tag management and excellent customer support
What do you like best about the product?
I honestly love the fact that anytime I have an issue with a tag I can call my account rep and get a quick solution.
What do you dislike about the product?
Not much, for tag management it works very well
What problems is the product solving and how is that benefiting you?
Honestly, just tag management.
Audience Stream Learning
What do you like best about the product?
The ability to understand Tealium Segments in real time is the best feature of Tealium Audience Stream. Its a reatively easy Product to learn as it took a quick course on Tealium Education Platform to start working with the platform, The pre-requisites are Tealium IQ and an understanding of Tag Management.
What do you dislike about the product?
The configuration of variables is a tedious process and mapping them correctly is a must. This is more of experience as we continue to work on the platfor,
What problems is the product solving and how is that benefiting you?
Data Specification and flow of data through variables is what I found difficult with the product,
Recommendations to others considering the product:
This is Product with Cutting Edge Technology Way ahead of the competitors in this space and has a good future,
Great implementation team ensuring we are setup for success.
What do you like best about the product?
Working with Tealium IQ has been a positive experience. The Tealium team is dedicated to ensuring that we are setup for success taking the time to help integrate Tealium IQ, and work with the team make sure they are trained appropriately.
What do you dislike about the product?
The initial setup was not clear to users, and some of the reference materials were not clearly articulating how the data layer would be setup.
What problems is the product solving and how is that benefiting you?
Key business problems being solved include reducing the time needed from Engineers to setup and manage tags, as well as, helping to improve our access to high quality data.
Great for tag management
What do you like best about the product?
Easily and effectily allows our team to update tags inside an easy to use interface.
What do you dislike about the product?
I'm not a huge fan of having to use the authenticator app every time.
What problems is the product solving and how is that benefiting you?
We have a ton of vendors, having the ability to make sitewide updates saves a lot of time and ensures consistancy.
Recommendations to others considering the product:
Tealium IQ Management is a straight forward, easy to use tool for managing your tags.
AS review
What do you like best about the product?
AS has been helpful to build our marketing leads. Segmentation and data enrichment has been the main features we are using.
What do you dislike about the product?
Real time data or missing data have been some dislikes but we have been working closey with our tealium counterparts to fix this.
What problems is the product solving and how is that benefiting you?
We are trying to build marketing leads for this.
Fantastic
What do you like best about the product?
Tealium IQ has been fantastic to work with and makes tag implementation has been super easy.
What do you dislike about the product?
This is not a tealium limitation but more of a user limitation. Having this be my first tag management experience it has been hard to learn but not impossible,
What problems is the product solving and how is that benefiting you?
Tag placement no longer takes conversations with our web development team.
Recommendations to others considering the product:
It will save you so much time compared to traditional way of placing tags.
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