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A solution for point solutions
What do you like best about the product?
Central data repository to activate audience-driven marketing. Eliminates the need for multiple separate integrations. And much, much more.
What do you dislike about the product?
The more complex your technology ecosystem, the more work you will need to do--even though Tealium dramatically simplifies the process.
What problems is the product solving and how is that benefiting you?
Simplifies personalization across channels--including performance media, lifecycle marketing, and website experience.
Tealium IQ management
What do you like best about the product?
Tealium has a great customer support. Everytime I am stuck and put ticket to Tealium Support, they get back to me asap and help me fix the issues.
What do you dislike about the product?
WOuld be super helpful to have some form of products that helps governance and quality assurance. Something like observepoint but inbuilt in Tealium.
What problems is the product solving and how is that benefiting you?
Helps manage implement tags and extensions in efficient way.
Great tag management solution!
What do you like best about the product?
Extremely easy and fast to implement new tags out across our websites. Great variety in tag vendors available for deployment, and easy to configure to get things up and running fast.
What do you dislike about the product?
Like many technical solutions, there is a learning curve at first. Tealium implementation team helps you get through the early challenges, but having a good understanding of how tag management works will help you immensely.
What problems is the product solving and how is that benefiting you?
Ability to get data captured that flows into Tealium's Universal Data Hub, where it can then be used along with other data to create syndicated data that flows to other platforms like email vendors, personalization, etc.
We have leveraged iq to ensure efficent and proper installation of our tags
What do you like best about the product?
One of the best featuers is the ease of use
What do you dislike about the product?
We have not experienced any dislikes within our team
What problems is the product solving and how is that benefiting you?
one stop implementation of all of our data tracking tags.
Great tool for live market segmentation
What do you like best about the product?
Create badges based on certain customer profiles for purpose of retargeting.
What do you dislike about the product?
It takes a while to learn the platform but sufficient training available on the platform.
What problems is the product solving and how is that benefiting you?
We use it for retargeting campaigns. It has allowed us with customized targeting of the customers as well as prospects.
Awesome tag management experience
What do you like best about the product?
Tealium makes it easy to add tags and transformations with a point and click interface or with Javascript, depending on your needs. It is extremely extensible, allowing you to quickly add and deploy a tag.
What do you dislike about the product?
There are occasional UI bugs and the UI is not very responsive, even on a desktop interface.
What problems is the product solving and how is that benefiting you?
Customer successes and failures in our applications. We've used it to upgrade and improve our digital experience
Recommendations to others considering the product:
Read the extensive user guide.
Exciting Possibilities with TAS
What do you like best about the product?
We've just scratched the surface with our implementation of AudienceStream so far. The more the team digs into, the more we see the possibilities. Looking forward to crafting additional use cases and seeing the ROI from the tool flourish.
What do you dislike about the product?
It's definitely more technical than originally anticipated and we're now realized that we'll need to pull in more technical resources to support our usage of it.
What problems is the product solving and how is that benefiting you?
We are moving from only profile based marketing and targeting to engaged based and personalized marketing to retain and delight customers.
Recommendations to others considering the product:
Build out your use cases and plans to use it and then work in all the integrations!
Tag Management for Marketing
What do you like best about the product?
I like the number of out of the box tags that are available. Every new tool we add to our tech stack will most likely already have a tag in Tealium ready to deploy.
What do you dislike about the product?
In our company we need the support of IT to still deploy tags which makes a huge bottle neck.
What problems is the product solving and how is that benefiting you?
Data collection is much easier through IQ. It helps us make data driven decisions once we have the right data collected.
Recommendations to others considering the product:
Make sure you have a strong team behind it, as your digital assets grow it is important to grow IQ with it.
We are in the initial stages of implementing Tealium.
What do you like best about the product?
I equate digital tag management to the Wild West - there are far too many players and ways of tagging that it makes the digital tagging space too chaotic. Tealium IQ Management helps to focus our tagging efforts and make it far more efficient to create and manage tags.
What do you dislike about the product?
So far there is not much to dislike. We have not found any major issues with the product.
What problems is the product solving and how is that benefiting you?
It is providing a unified tag management environment. It allows us to concentrate on the strategy rather than the implementation.
Recommendations to others considering the product:
Engage with Tealuium Professional Services to get off on the right foot.
Makes global expansion a breeze
What do you like best about the product?
When we moved from our old tag management solution to tealium, we quickly discovered the ease with which we can expand globally. With over 400 sites, our focus was/is global governance and speed to market- and with tealium we were able to rapidly expand and implement the tag management solution.
What do you dislike about the product?
There's not much i dislike about the tool. We are amidst the rollout of another tealium product (audience stream) and have chosen to go down this venture because of the success we're seeing with IQ.
What problems is the product solving and how is that benefiting you?
The benefits we've seen are routed in the ability to centralize global governance and consistency.
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