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Great for tag management
What do you like best about the product?
Easily and effectily allows our team to update tags inside an easy to use interface.
What do you dislike about the product?
I'm not a huge fan of having to use the authenticator app every time.
What problems is the product solving and how is that benefiting you?
We have a ton of vendors, having the ability to make sitewide updates saves a lot of time and ensures consistancy.
Recommendations to others considering the product:
Tealium IQ Management is a straight forward, easy to use tool for managing your tags.
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Connect ALL Your Data Sources
What do you like best about the product?
AudienceStream enables us to bring in our customer data from ALL sources, online and offline. This helps us build richer customer profiles to support audience segmentation and targeting.
What do you dislike about the product?
Would be great to have more visualization tools and custom dashboards in the platform for quick views of identified audiences and behaviors vs having to rely on 3rd party analytics tools.
What problems is the product solving and how is that benefiting you?
Building a single customer database that can be leveraged across all digital channels and in support of onsite personalization.
Recommendations to others considering the product:
Determine your use cases upfront and have a clear implementation strategy to support.
Incredibly versatile, unlimited potential
What do you like best about the product?
AudienceStream has the ability to create very complex and nuanced audiences, with a relatively simple interface, and no coding necessary. Building your own personalization platform from scratch would be a tremendous undertaking, and signing up with Audience Stream can get you ahead of the curve extremely quickly.
What do you dislike about the product?
Some of the variables/attributes can seem redundant at times (UDO variable -> Badge -> Audience). The training helps clear this up but for beginners it can be confusing
What problems is the product solving and how is that benefiting you?
Personalization and testing, demographic and firmographic targeting.
Sweet Tealium Goodness
What do you like best about the product?
Tag management is death by a thousand cuts, or like riding a unicorn through a cloud forest. Tealium is the latter.
What do you dislike about the product?
I want more insight into tags withing tags.
What problems is the product solving and how is that benefiting you?
Proper attribution of activity equates to the best Marketing decisions. There is no compromise here.
Recommendations to others considering the product:
FInd out what integrates with Tealium.
AS review
What do you like best about the product?
AS has been helpful to build our marketing leads. Segmentation and data enrichment has been the main features we are using.
What do you dislike about the product?
Real time data or missing data have been some dislikes but we have been working closey with our tealium counterparts to fix this.
What problems is the product solving and how is that benefiting you?
We are trying to build marketing leads for this.
Great tag management tool
What do you like best about the product?
Great tool to help manage and deploy a diverse set of tags to help speed up insight collection.
What do you dislike about the product?
Need more training materials for the beginner
What problems is the product solving and how is that benefiting you?
Cost / time to deploy analytics. Also track cross brand audiences
Fantastic
What do you like best about the product?
Tealium IQ has been fantastic to work with and makes tag implementation has been super easy.
What do you dislike about the product?
This is not a tealium limitation but more of a user limitation. Having this be my first tag management experience it has been hard to learn but not impossible,
What problems is the product solving and how is that benefiting you?
Tag placement no longer takes conversations with our web development team.
Recommendations to others considering the product:
It will save you so much time compared to traditional way of placing tags.
Great product
What do you like best about the product?
Having tealium IQ as our central data hub works and helps our business manage tags.
What do you dislike about the product?
Although not directly involved. Our deveoper wanted an end point for access to more data.
What problems is the product solving and how is that benefiting you?
a lot of different web properties and moble properties that require different tags at different times. Tealium allows us to simplify this proccess.
Take Marketing Automation To A Whole New Level
What do you like best about the product?
The ability to target specific audiences of people and deliver personalized messaging to them on multiple software platforms. For example, we have a very complicated membership program and we are able to target specific members at different tiers with key Facebook ads as well as triggering Marketo emails to these members when they take specific actions.
Additionally a differentiator for us is personalization and we can use Tealium to help us build key "audiences" that allow us to put those audiences into first party tools on our website that allow us to show real-time personalized messages to our members.
Additionally a differentiator for us is personalization and we can use Tealium to help us build key "audiences" that allow us to put those audiences into first party tools on our website that allow us to show real-time personalized messages to our members.
What do you dislike about the product?
Organizing the platform is challenging. Especially with multiple brands in a way that makes it easy to interact with and search for or monitor specific audiences within each brand. Sometimes different audiences get buried in a long list of criteria, which means we need to use smart labeling to keep things organized.
What problems is the product solving and how is that benefiting you?
We use multiple Single Page Application websites and tracking a user's behavior and interactions across multiple domains is extremely challenging when using tools like Google Tag manger. Tealium allows us to authenticate our users across all of our platforms in a simple way.
We use Marketo for our email marketing platform and because our websites are not connected in the normal sense it was impossible to get our Marketo Web Tracking script (Munchkin) setup properly without heavy development work. Tealium solved this for us instantly.
We use Marketo for our email marketing platform and because our websites are not connected in the normal sense it was impossible to get our Marketo Web Tracking script (Munchkin) setup properly without heavy development work. Tealium solved this for us instantly.
Recommendations to others considering the product:
Tealium is setting themselves up as a market leader in this space. If you want to go with the best - choose them.
TiQ is a great product
What do you like best about the product?
I like how concise they make the panels for information viewing. I like the future Github integration as well.
What do you dislike about the product?
I wish there was a REST API for querying current tag and extension code. Similarly I wish that the Github integration would work for tags as well as extensions.
What problems is the product solving and how is that benefiting you?
We've used it for all our tag management and it's been great for that. It's simpe to use and for a new user like me it's easier to get started than with a homegrown alternative.
Recommendations to others considering the product:
It's a great product. Do it.
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