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Tealium IQ
What do you like best about the product?
Tealium IQ brings valuable consumer data into an easily usable format
What do you dislike about the product?
Product works as intended and look forward to any advances
What problems is the product solving and how is that benefiting you?
Merging consumer data across platforms
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It's Great!
What do you like best about the product?
Being able to create targeted audience experiences on Client websites.
What do you dislike about the product?
Implementation of the product for the client
What problems is the product solving and how is that benefiting you?
Clarifying visitor behavior on sites
An exceptional product for our clients
What do you like best about the product?
I love the endless capabilities of AudienceStream, especially when taking into consideration the integrations with other complementary tools.
What do you dislike about the product?
There is a learning curve to use it, but that goes with any martech platform these days.
What problems is the product solving and how is that benefiting you?
How to easily remarket and retarget to customers based on their website behavior.
GReat product
What do you like best about the product?
Easy to use - connects easily with mutiple sources
What do you dislike about the product?
Not much, product is solid - no issues yet
What problems is the product solving and how is that benefiting you?
Helping to tag our customers/contacts on our .com site - to drive our omnichannel orchestration and demand management programs
A solution for point solutions
What do you like best about the product?
Central data repository to activate audience-driven marketing. Eliminates the need for multiple separate integrations. And much, much more.
What do you dislike about the product?
The more complex your technology ecosystem, the more work you will need to do--even though Tealium dramatically simplifies the process.
What problems is the product solving and how is that benefiting you?
Simplifies personalization across channels--including performance media, lifecycle marketing, and website experience.
Good Tool
What do you like best about the product?
I've only been using the tool for 3 weeks now. It seems powerful and more easily customizable compared to competitors with which I have experience.
What do you dislike about the product?
As a new user, I don't find this tool as intuitive as other competitor tools.
What problems is the product solving and how is that benefiting you?
Making our campaigns more efficient.
Tealium IQ management
What do you like best about the product?
Tealium has a great customer support. Everytime I am stuck and put ticket to Tealium Support, they get back to me asap and help me fix the issues.
What do you dislike about the product?
WOuld be super helpful to have some form of products that helps governance and quality assurance. Something like observepoint but inbuilt in Tealium.
What problems is the product solving and how is that benefiting you?
Helps manage implement tags and extensions in efficient way.
Great tag management solution!
What do you like best about the product?
Extremely easy and fast to implement new tags out across our websites. Great variety in tag vendors available for deployment, and easy to configure to get things up and running fast.
What do you dislike about the product?
Like many technical solutions, there is a learning curve at first. Tealium implementation team helps you get through the early challenges, but having a good understanding of how tag management works will help you immensely.
What problems is the product solving and how is that benefiting you?
Ability to get data captured that flows into Tealium's Universal Data Hub, where it can then be used along with other data to create syndicated data that flows to other platforms like email vendors, personalization, etc.
Tealium Leads Data Collection and Management
What do you like best about the product?
My favorite thing about TealiumIQ is the great integrations with so many technologies. This makes it so much easier for team and clients to keep all tags and integrations up to date. With the non-stop and fast moving legislative and technological governance changes, this is critical for keeping our sites legal and functioning. I also really like the Consent Management tool, miles ahead of anything else out there.
What do you dislike about the product?
I really enjoy the new UI, I disliked the old one...so nothing now.
What problems is the product solving and how is that benefiting you?
Tag Management
Standardization
Scale
Data Freedom
Tag Deployment at the speed of our client's advertising campaigns (rapid)
Standardization
Scale
Data Freedom
Tag Deployment at the speed of our client's advertising campaigns (rapid)
Recommendations to others considering the product:
Think about data security, scale and meeting legal requirements
The real CDP
What do you like best about the product?
Tealium has done a fantastic job developing a data-forward CDP solution that isn't just smoke and mirrors. They are grounded in the belief of good, quality data and continue to be the leader in the CDP space.
What do you dislike about the product?
I don't dislike anything about the tool. I have been using it for over six years.
What problems is the product solving and how is that benefiting you?
We use Tealium AudienceStream CDP to capture robust data from a myriad of sources, cleanse and connect the data to our client's solutions in real-time and drive customer engagement through personalization communications.
Recommendations to others considering the product:
Evaluate all tools but understand that Tealium's vision of data is the cleanest and most practical without the black box.
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