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Useful
What do you like best about the product?
I like that it brings together scattered data from different sources (online and offline) to build a single profile per customer, known as a Customer Profile.
What do you dislike about the product?
Smaller businesses or startups may find it too expensive compared to simpler CDP alternatives.
What problems is the product solving and how is that benefiting you?
Improve the efficiency of marketing campaigns.
Gerardo's Review about Tealium Customer Data Hub
What do you like best about the product?
I’ve been using Tealium Customer Data Hub for a while now, and overall, it’s a solid platform if you need a robust way to unify and activate customer data. It’s definitely geared more toward larger businesses with the technical resources to handle it, but once it’s set up, it can be really powerful.
One thing I really like is how flexible it is. You can pull in data from tons of different sources, stitch it together in real-time, and send it off to various tools like ad platforms or analytics. The built-in tag manager (Tealium iQ) is also a huge plus—it saves time and helps keep things organized on the site without constantly bothering developers. I also appreciate the emphasis on privacy and compliance, which is getting more important every day.
One thing I really like is how flexible it is. You can pull in data from tons of different sources, stitch it together in real-time, and send it off to various tools like ad platforms or analytics. The built-in tag manager (Tealium iQ) is also a huge plus—it saves time and helps keep things organized on the site without constantly bothering developers. I also appreciate the emphasis on privacy and compliance, which is getting more important every day.
What do you dislike about the product?
The setup can be complex and requires a decent understanding of how data flows. You’ll probably need a developer to get things going properly. Also, the interface isn’t the most user-friendly—it can feel a bit overwhelming at first, especially if you’re not super technical. And yeah, it’s pricey. As your event volume grows, so does your bill, so it’s something to keep in mind.
What problems is the product solving and how is that benefiting you?
Before Tealium, our customer data was scattered across multiple tools — CRM, website analytics, paid media, email platforms — and it was difficult to create a unified customer view. Tealium helps us centralize that data in real time, which means we can better understand user behavior and tailor our messaging accordingly.
Tealium TiQ
What do you like best about the product?
I like the availability of the data layer, and the extensions.
What do you dislike about the product?
The tags sometimes require working knowledge of the templates when it’s not not working as expected, or requires customization.
What problems is the product solving and how is that benefiting you?
Deployment of various marketing technology stacks.
Tealium tag management is awesome
What do you like best about the product?
The customer data hub help us with CDP..
What do you dislike about the product?
I don’t have anything to dislike on data hub
What problems is the product solving and how is that benefiting you?
Tealium tag management systems helps us to control all the analytics tags and marketing tags. Great part it, we can control everything using the consent integration.
Tealium - great for tracking visitors and audiences
What do you like best about the product?
Tealium is reliable and scales well to track our visitors and allows us to put our best foot forward when reaching them.
What do you dislike about the product?
So far so great! We have not run into any significant negatives yet.
What problems is the product solving and how is that benefiting you?
Tracking customer interactions and trends.
Best Product Experience hands down.
What do you like best about the product?
functionality is unlimited, the options to active and create audiences is endless
What do you dislike about the product?
no concurrency, we have 10 agencies working in the platform
What problems is the product solving and how is that benefiting you?
creating new customer activation opportunities
The capabilities, integration support, and product knowledge from Tealium are excellent
What do you like best about the product?
Centralizes our data as one source of truth and allows us to activate it
What do you dislike about the product?
It’s a big lift to integrate but worth every effort
What problems is the product solving and how is that benefiting you?
Data access, provides efficient activations and relevant consumer communications
Great solution for data and tag management
What do you like best about the product?
We have been using Tealium for ver 10 yrs. We started using them for tag management and have moved on to event stream. The TiQ tag management tool has been great to use and has allowed us to easily manage tags across 30 plus sites. We just started implementing Event Stream to capture more data server side and expect that to help us improve our data and analysis.
What do you dislike about the product?
Not many downsides since we have been working with tealium aside from a few support issues and broken tools all which were resolved quickly.
What problems is the product solving and how is that benefiting you?
Easy tag management and server side data
True CDP
What do you like best about the product?
I have been working on Tealium and some other CDPs for almost 3 years now. The ease of use and the options that Tealium provides is something that other platforms are still trying to evolve. The data connectivity both up-stream and down-stream, the ease of building audiences through the attributes is just great in Tealium!
What do you dislike about the product?
There is a learning curve to their platform, but once you know it it's easy
What problems is the product solving and how is that benefiting you?
Tealium helps us connect all of our data.
Great CDP for audience management.
What do you like best about the product?
Ability to listen for events and then add those as audiences. Little to no programming required. Data connectors work well out of the box. Good documentation.
What do you dislike about the product?
It seems like variables have to be created in lots of places starting with events and then with audiences. As CDP's mature Tealium may consider bringing more focus to the AudienceStream product as thats the main one marketers are interested in.
What problems is the product solving and how is that benefiting you?
Selecting audiences and utilizing real time marketing.
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